The Customer-Obsessed Growth Engine | Forrester
Companies must align their internal operations around customer value to fuel their customer-obsessed growth engines.| www.forrester.com
Companies must align their internal operations around customer value to fuel their customer-obsessed growth engines.| www.forrester.com
Short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build a customer-obsessed growth engine.| Forrester
Download this Forrester report on creating a customer-obsessed growth engine to align B2B marketing, sales, and product teams to sustain revenue growth.| Forrester
Microsoft 365 Copilot’s general availability day is here. Forrester's new research can help you build your business case for adoption.| Forrester
There is turbulence in the B2B marketing zeitgeist. Why? The most quoted factoids of the modern marketing age have been discredited. Are buyers really not 57% of the way through their journey before they speak with a vendor sales rep? Are they really not sourcing 67% of their buying research online? Was it ever true? […]| Forrester
Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a...| www.forrester.com
Forrester’s B2B Marketing and and Sales predictions analyze the dynamics and emerging trends to watch for in the year ahead| Forrester
Increasing geopolitical volatility has led Microsoft to make new commitments. Learn what they are and how tech executives should react.| Forrester
Join your fellow technology and data leaders at this year's Technology & Innovation Summit in Austin, TX, Sept 9-12, 2024.| Forrester
Applications face a constant stream of new threats. Use this report to benchmark your application security program and understand security trends.| www.forrester.com
Younger buyers are more demanding and engage in a wider variety of buying activities than their older counterparts, which has led to a change in the buying...| www.forrester.com
Join us for European B2B Summit, the premier event for B2B marketing, sales, and product leaders. Get expert insights to accelerate growth.| Forrester
View the agenda for B2B Summit Asia Pacific event designed for B2B marketing professionals.| Forrester
Millennials and Gen Zers now represent the majority of business buyers. Understanding how they approach the B2B buying process is essential.| Forrester
Forrester’s 2022 Buyer Insights Reports contain data that is relevant to your organization’s buyers to lift the veil on why and how they buy| Forrester
Identify worst-, likely-, and best-case scenarios, along with the specific actions needed to mitigate the heightened cost pressures entailed in each tariff scenario.| Forrester
The key to leveraging emerging technology is understanding the benefits that technologies bring to your organization. Read about emerging tech benefits.| Forrester
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.| Forrester
Learn the risks of misaligned AI and the benefits of an Align By Design approach to developing and deploying AI projects.| Forrester
Vibe Coding is a new way of coding leveraging GenAI that is just getting better and better at generating code. Developers will transform.| Forrester
Discover how Forrester helps technology executives develop an IT strategy that accelerates growth and adapts to future change. Learn more.| Forrester
We all want to be trusted, and in turn, we are inclined to trust others, so it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.| Forrester
A clash between consumer sentiment and consumer behavior will confound brands in the coming year. Read Forrester's 2025 consumer predictions.| Forrester
Learn how smart B2B marketers are navigating the AI hype cycle to adopt generative AI and achieve quality content at scale.| Forrester
US Banking CX in 2022 faltered, but bright spots emerged. Discover the key themes in Forrester's CX Index™ for US Banking in 2022.| Forrester
Forrester’s CX Index reveals that brands’ customer experience quality falls for the second consecutive year.| Forrester
Empowering your front line could unlock billions. Learn how agent empowerment and accountability drives revenue growth.| Forrester
Google will now include Gemini generative AI features into Google Workspace at no additional cost. This puts pressure on Microsoft.| Forrester
The market that used to be called the security awareness and training (SA&T) is now human risk management. This blog explains why.| Forrester
Learn how collaborative supply networks have emerged from their S&OP origins and get a list of resources to help make decisions.| Forrester
Learn why and how to build a customer-obsessed growth engine that drives value for your customers and your business.| Forrester
Integrity is a core value at Forrester. Our success — and our client’s success — depends on the independence and objectivity of our research. We help our clients perform at their very best by serving as a neutral party that both providers and buyers can trust. We provide honest, fair, data-informed, and quality research. Our […]| Forrester
Forrester Research empowers leaders to make decisions that accelerate growth. The result: Forrester clients are 34% more profitable than non-clients.| Forrester
Generative AI (genAI) is changing how business users interact with technology. Stay updated on the latest generative AI trends with Forrester.| Forrester
We're sorry. There's a problem with the page you're looking for.| www.forrester.com
Forrester's 2025 predictions for cybersecurity, risk, and privacy reflect new regulation and emerging tech risk. Learn more in this post.| Forrester
Our 2025 AI predictions highlight the need to marry data and AI, bring business and tech together, and leverage partners. Learn more here.| Forrester
Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.| Forrester
How can B2B marketing leaders make stagnant budgets go farther in 2025? Explore key findings from our budget planning guide.| Forrester
While it’s tempting to bucket consumer behavior into “pre-pandemic” and “post-pandemic," the reality is that consumers have always been in a state of flux.| Forrester
Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […]| Forrester
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […]| Forrester
Join your fellow technology, data, and security leaders at this year's Technology & Innovation Summit in London, October 9-11, 2024.| Forrester
Join your fellow technology, data, and security leaders at this year's Technology & Innovation Summit in Sydney, August 19, 2025.| Forrester
Here are six channel marketing trends to watch for in 2019.| Forrester
Channel marketing is at a pivotal moment. As partner networks have grown more complex, a partner ecosystem approach is needed.| Forrester
The way in which buyers interpret and act on information is heavily colored by the source. That has significant consequences for brand trust.| Forrester
Do the benefits of CX transformation outweigh the costs and result in a positive ROI? How can you determine that for your company? Our newly updated report “The ROI Of CX Transformation” helps you answer these questions. The report includes: New proof points about the benefits of investing in CX from our large-scale Customer Experience […]| Forrester
B2B Summit 2026: Join us in Phoenix April 26-29 for inspiration and practical advice from Forrester analysts and industry leaders.| Forrester
Forrester analyzes the most pressing business, marketing and technology matters across the globe.| Forrester
The most important benefit of communications and collaboration technology is higher productivity for your remote workers.| Forrester
Forrester’s CX Index reveals that brands’ customer experience quality drops for third consecutive year.| Forrester
[UPDATE, 8 AUGUST 2012: As much as I appreciate seeing this research continue to circulate online, I'd like to note that these findings are now almost 4 years old, and are almost certainly no longer accurate. Just as you wouldn't rely upon Nielsen ratings from January 2009 to tell you what's popular on TV today, […]| Forrester
Changing B2B Buying Behaviors Necessitate Reevaluating Go-To-Market Strategies| Forrester
Your customers just want an accurate, relevant, and complete answer to their question upon first contact so they can get back to what they were doing before the issue arose. Our data backs this up: 53% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to […]| Forrester
To expedite B2B buying decision-making, offer price transparency and demonstrate offering’s ROI throughout the buying journey.| Forrester
Forrester analysts and CX practitioners discuss the latest CX research and best practices for differentiated customer experiences.| Forrester
Forrester’s CX Index™ is designed to close the loop between CX measures and growth, connecting quality and loyalty measures to specific revenue drivers.| Forrester
Employee experience in 2024 will face declining investment and rising complexity. Discover our employee experience predictions for 2024.| Forrester
Explore Forrester’s 2025 resources to learn how companies will turn hard-won insights into growth. Find guides tailored to technology, B2B marketing, and CX leaders.| Forrester
User experience (UX) has gone mainstream: Companies now invest millions to build design centers and hire UX teams. But many firms still expect proof of the...| www.forrester.com
Over the next year the AI transformation will become a revolution. Get three predictions for where AI technology will go in 2023.| Forrester
