Augmented reality helps Christian Dior Parfums reach 4M over Eid
How interactive augmented reality ads helped perfumery and cosmetics brand Christian Dior Parfums Middle East reach 4M people in MENA over Eid| Think with Google
How interactive augmented reality ads helped perfumery and cosmetics brand Christian Dior Parfums Middle East reach 4M people in MENA over Eid| Think with Google
Google’s Official Digital Marketing Publication. Marketers are using augmented reality to reinvent shopping. Explore the latest data and insights.| Think with Google
Découvrez comment YouTube génère un ROI exceptionnel pour les marques. Renforcez vos stratégies social et marketing avec les créateurs de confiance qui génèrent un engagement profond.| Think with Google
Découvrez pourquoi intégrer YouTube à votre stratégie social media est crucial en 2025. Chiffres clés, insights exclusifs et conseils d'expertes à l'appui pour atteindre une audience engagée et captive.| Think with Google
Analyse IA de 4 700 publicités YouTube performantes : découvrez les 3 stratégies clés pour optimiser vos campagnes et stimuler votre croissance.| Think with Google
Découvrez comment le tone of voice booste l'engagement et la préférence des marques en B2B et B2C. Étude Havas à l'appui. Exemples YouTube.| Think with Google
Contre toute attente, le format long revient en force en communication. Découvrez pourquoi et comment des marques comme Orange l'utilisent avec succès pour des campagnes plus efficaces.| Think with Google
Les outils basés sur l'IA, comme Google Lens et les Aperçus IA, changent notre façon de rechercher sur Internet. Découvrez comment cette même IA optimise Google Ads et génère un ROI pour les responsables marketing.| Think with Google
Publication officielle de Google sur le marketing numérique. Découvrez comment la recherche alimentée par l'IA évolue et ce que cela signifie pour un marketing qui tire profit de l'intention de recherche.| Think with Google
Une étude montre comment le marketing renforce le capital marque en influençant les prix et la rentabilité. Découvrez comment les marques fortes peuvent imposer des prix plus élevés pour stimuler la croissance.| Think with Google
Think with Google est la publication officielle de Google dédiée au marketing digital. Découvrez comment les retailers et les entreprises de produits de grande consommation (PGC) obtiennent des résultats concrets en utilisant l'IA générative dans leur environnement de production.| Think with Google
TotalEnergies et Pierre & Vacances Center Parcs repensent la mesure de la performance à l'ère post-cookie avec les MMM. Témoignages.| Think with Google
Les avancées dans le domaine de l'IA offrent de nouvelles perspectives aux entreprises pour toucher et engager les internautes sur Google et YouTube.| Think with Google
Publication officielle de Google sur le marketing numérique. Découvrez les dernières nouveautés en matière de publicité Search alimentée par l'IA et comment ces campagnes maximisent le retour sur investissement.| Think with Google
Le traditionnel “funnel marketing” a longtemps été la grille de lecture principale pour représenter les parcours d’achat. Les "4S" (streaming, scrolling, searching, shopping) offrent une nouvelle vision, au plus près des usages actuels.| Think with Google
Fancy simplified its eight-field checkout process and turned browsers into buyers.| Think with Google
Google’s Official Digital Marketing Publication. Discover how to prepare your business for the top global trends that will shape the future of retail.| Think with Google
Are you a digital marketer? For the 2018 Super Bowl, Pringles built a tentpole marketing strategy. It netted a 2 to 1 ROAS and an increased buy rate.| Think with Google
A meta-analysis of 61 studies by Google and Ipsos MediaCT found that search ads lift brand top-of-mind awareness an average 6.6 percentage points. See all the results in the infographic.| Think with Google
Google’s Official Digital Marketing Publication. Explore this AI Handbook for the latest tools, resources, and materials for marketers.| Think with Google
We've created a guide of performance marketing best practices. Discover how to drive better performance campaigns with text, image, and video assets.| Think with Google
We've created a guide of performance marketing best practices. Discover how to drive better performance campaigns with text, image, and video assets.| Think with Google
Google’s Official Digital Marketing Publication. Explore the statistic that shows 45% of consumers enjoy shopping after December 25.| Think with Google
Découvrez les dernières études marketing et un aperçu des tendances digitales par Google. Données, insights, articles, tout sur Think with Google.| Think with Google
How-to searches on YouTube are growing, and successful brands are building content strategies around these “I-want-to-do” micro-moments.| Think with Google
A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive: search ads increased top-of-mind awareness and unaided brand awareness. This finding and other results shown here prove that search ads are moving more needles than marketers might realize.| Think with Google
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?| Think with Google
Discover new tools, expert perspectives and actionable insights that will influence and inspire an effective digital marketing strategy.| Think with Google
Today's consumers use apps to stay connected. Explore this guide for app advertising best practices to connect with customers and grow your business.| Think with Google
Google’s Official Digital Marketing Publication. Connect with customers by following our consumer mindset framework this holiday shopping season.| Think with Google
Google’s Official Digital Marketing Publication. Turn the holiday “sales day” into a sales season with these holiday marketing strategy tips.| Think with Google
Google’s Official Digital Marketing Publication. Discover how connecting with customers throughout their path to purchase will drive profits.| Think with Google
Google’s Official Digital Marketing Publication. Explore strategies to build confident consumers and improve metrics that matter.| Think with Google
Over 50% of web traffic comes from mobile. Discover more mobile website usage statistics on Think with Google.| Think with Google
The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth - or simply ZMOT.| Think with Google
People are spending more time than ever consuming media. Here's the latest data on YouTube's role in this landscape.| Think with Google
51% of global shoppers say they use Search to research a purchase they plan to make online. Discover more search statistics on Think with Google.| Think with Google
If you want to reach people on mobile, you've got to start with the basics-a mobile site. Read the study at Think with Google| Think with Google
New research on how digital, especially mobile, influences a shopper's purchase decision and how retailers can be there and be useful.| Think with Google
We've created a guide of performance marketing best practices. Discover how to drive better performance campaigns with text, image, and video assets.| Think with Google
Did you know that 66% of people say they are interested in using AR for help when shopping. Discover more AR data on Think with Google.| Think with Google
Google location searches are growing rapidly, as are consumer expectations for relevance and immediacy. Are you there in these moments of truth?| Think with Google
To better understand local search behavior, Google partnered with Ipsos MediaCT and Purchased Ì on research studies with 5,000+ U.S. smartphone users. We found that four in five consumers want search ads to reflect their immediate surroundings. By engaging consumers with location-based ads, advertisers can provide them with the information they need to take action. Read the full study below.| Think with Google
Consumers expect mobile sites and in-app experiences to be fast and fluid. Learn how to optimize mobile functionality and keep your users engaged.| Think with Google
As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Discover more on Think with Google.| Think with Google
「〇〇 わかりやすく」「〇〇 なぜ」の検索需要の増加から見える、アイデンティティの深化を具体的なデータと共に紹介します。| Think with Google
Think with Google は、読者の皆さんのマーケティング活動の向上・発展に貢献できることを目的とし、日本と世界のデジタルテクノロジーを軸としたマーケティングに関するトレンドやデータ・リサーチ結果を掲載しています。 Google 独自のインサイトや視点も含まれていますので、ぜひ、ご参照ください。| Think with Google
How often does an impression make you click? This infographic breaks down the results and rankings of 390 brands. See it at Think with Google.| Think with Google
To better understand how mobile interactions either damage or build brand equity, we studied more than 2,000 smartphone users’ mobile experiences.| Think with Google
Viewers say that YouTube creators are more relatable and trendsetting than traditional celebrities.| Think with Google
Did you know that 27% of the global online population uses voice search on mobile? More mobile search data on Think with Google.| Think with Google
Get to know your customers. During the car buying process, search is most commonly used over word of mouth, television ads, and even dealer visits.| Think with Google
Did you know that 50% of online shoppers say images helped them decide what to buy. Discover more online shopping data on Think with Google| Think with Google
Uncover the latest marketing research and digital trends with data reports and articles from Google.| Think with Google
Discover the latest data on @ThinkwithGoogle| Think with Google
A study from Google and CEB's Marketing Leadership Council on the role of emotion in B2B branding. Read more at Think with Google.| Think with Google
