La télévision se réinvente autour de nouveaux usages. Interview de Yannick Carriou, PDG de Médiamétrie, pour comprendre ce changement de paradigme.| Think with Google
La complexité marketing est un défi majeur. Découvrez comment Renault, EDF, Air France et KFC ont atteint leurs objectifs grâce à des stratégies innovantes sur une plateforme unique. Des témoignages concrets pour vous inspirer.| Think with Google
Les membres de la génération Z recherchent des heures de contenu pour explorer les thèmes qui les passionnent, qui peuvent aller du sport aux théories de fans sur leurs films et leurs séries préférées.| Think with Google
L’analyse des comportements YouTube traduit une renaissance des grands carrefours d’audience récurrents et partagés autour de grandes thématiques. Décryptage.| Think with Google
Guerlain, Louis Vuitton, TAG Heuer : découvrez comment ces marques de luxe innovent en storytelling, entre formats courts, longs et collaborations inédites.| Think with Google
IA, Google Lens, recherche visuelle... Découvrez comment les dernières innovations de Google transforment l'expérience utilisateur et offrent de nouvelles opportunités aux annonceurs.| Think with Google
Google et Ipsos ont mené une enquête internationale pour comprendre comment les consommatrices et consommateurs prennent leurs décisions. Décryptage.| Think with Google
Brandcast 発表から見る YouTube の月間ユーザー数や視聴者層、最新トレンドをデータと共に解説します。| Think with Google
How interactive augmented reality ads helped perfumery and cosmetics brand Christian Dior Parfums Middle East reach 4M people in MENA over Eid| Think with Google
Contre toute attente, le format long revient en force en communication. Découvrez pourquoi et comment des marques comme Orange l'utilisent avec succès pour des campagnes plus efficaces.| Think with Google
Les avancées dans le domaine de l'IA offrent de nouvelles perspectives aux entreprises pour toucher et engager les internautes sur Google et YouTube.| Think with Google
Le traditionnel “funnel marketing” a longtemps été la grille de lecture principale pour représenter les parcours d’achat. Les "4S" (streaming, scrolling, searching, shopping) offrent une nouvelle vision, au plus près des usages actuels.| Think with Google
Découvrez les dernières études marketing et un aperçu des tendances digitales par Google. Données, insights, articles, tout sur Think with Google.| Think with Google
How-to searches on YouTube are growing, and successful brands are building content strategies around these “I-want-to-do” micro-moments.| Think with Google
A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive: search ads increased top-of-mind awareness and unaided brand awareness. This finding and other results shown here prove that search ads are moving more needles than marketers might realize.| Think with Google
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?| Think with Google
Discover new tools, expert perspectives and actionable insights that will influence and inspire an effective digital marketing strategy.| Think with Google
Today's consumers use apps to stay connected. Explore this guide for app advertising best practices to connect with customers and grow your business.| Think with Google
Google’s Official Digital Marketing Publication. Connect with customers by following our consumer mindset framework this holiday shopping season.| Think with Google
Google’s Official Digital Marketing Publication. Turn the holiday “sales day” into a sales season with these holiday marketing strategy tips.| Think with Google
Google’s Official Digital Marketing Publication. Discover how connecting with customers throughout their path to purchase will drive profits.| Think with Google
Google’s Official Digital Marketing Publication. Explore strategies to build confident consumers and improve metrics that matter.| Think with Google
Over 50% of web traffic comes from mobile. Discover more mobile website usage statistics on Think with Google.| Think with Google
The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth - or simply ZMOT.| Think with Google
People are spending more time than ever consuming media. Here's the latest data on YouTube's role in this landscape.| Think with Google
New research on how digital, especially mobile, influences a shopper's purchase decision and how retailers can be there and be useful.| Think with Google
We've created a guide of performance marketing best practices. Discover how to drive better performance campaigns with text, image, and video assets.| Think with Google
Did you know that 66% of people say they are interested in using AR for help when shopping. Discover more AR data on Think with Google.| Think with Google
Google location searches are growing rapidly, as are consumer expectations for relevance and immediacy. Are you there in these moments of truth?| Think with Google
To better understand local search behavior, Google partnered with Ipsos MediaCT and Purchased Ì on research studies with 5,000+ U.S. smartphone users. We found that four in five consumers want search ads to reflect their immediate surroundings. By engaging consumers with location-based ads, advertisers can provide them with the information they need to take action. Read the full study below.| Think with Google
Consumers expect mobile sites and in-app experiences to be fast and fluid. Learn how to optimize mobile functionality and keep your users engaged.| Think with Google
As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Discover more on Think with Google.| Think with Google
「〇〇 わかりやすく」「〇〇 なぜ」の検索需要の増加から見える、アイデンティティの深化を具体的なデータと共に紹介します。| Think with Google
Think with Google は、読者の皆さんのマーケティング活動の向上・発展に貢献できることを目的とし、日本と世界のデジタルテクノロジーを軸としたマーケティングに関するトレンドやデータ・リサーチ結果を掲載しています。 Google 独自のインサイトや視点も含まれていますので、ぜひ、ご参照ください。| Think with Google
How often does an impression make you click? This infographic breaks down the results and rankings of 390 brands. See it at Think with Google.| Think with Google
To better understand how mobile interactions either damage or build brand equity, we studied more than 2,000 smartphone users’ mobile experiences.| Think with Google
Viewers say that YouTube creators are more relatable and trendsetting than traditional celebrities.| Think with Google
Did you know that 27% of the global online population uses voice search on mobile? More mobile search data on Think with Google.| Think with Google
Get to know your customers. During the car buying process, search is most commonly used over word of mouth, television ads, and even dealer visits.| Think with Google
Did you know that 50% of online shoppers say images helped them decide what to buy. Discover more online shopping data on Think with Google| Think with Google
Uncover the latest marketing research and digital trends with data reports and articles from Google.| Think with Google
Discover the latest data on @ThinkwithGoogle| Think with Google
A study from Google and CEB's Marketing Leadership Council on the role of emotion in B2B branding. Read more at Think with Google.| Think with Google