Ultimate Guide: Ecommerce Product Variations Optimization • Yoast
Explore the importance of product variation in ecommerce. Learn how to optimize variations for better customer experience and conversions.| Yoast
Explore the importance of product variation in ecommerce. Learn how to optimize variations for better customer experience and conversions.| Yoast
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […] The post How much does it cost to build a website? appeared first on Yoast.| Yoast
If you’re investing time and budget into SEO, you’ll want to know if it’s actually delivering results. That’s where SEO reporting tools come in. They take the guesswork out of your strategy by showing you what’s working, what isn’t, and where you should focus your efforts next. Without them, you’re left with assumptions, anecdotes, and […] The post 10 free and paid SEO reporting tools for 2025 appeared first on Yoast.| Yoast
Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? How do these two compare? And is Yoast SEO […] The post Yoast SEO free vs Premium: why upgrading is worth it appeared first on Yoast.| Yoast
What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it […] The post How AI is shaping brand perception, and what you can do about it appeared first on Yoast.| Yoast
What are the basics of product page SEO? And how should you use structured data for your products? Learn more in this post!| Yoast
Focusing on long-tail keywords can really help your rankings. We'll show you how to find long-tail keywords and use them for your SEO!| Yoast
How to make your content visible in the age of AI search So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll tell you it’s all about tweaking prompts and token limits to get better performance from a […] The post LLM SEO optimization techniques (including llms.txt) appeared first on Yoast.| Yoast
Excited to launch your website, but how to drive traffic to your website? A beautifully designed site without visitors is like a shop with no customers; that’s why traffic matters. Wondering how to get visitors to your site? You’re in the right place. In this post, we’ll walk you through simple yet practical tips on […] The post How to drive traffic to my website appeared first on Yoast.| Yoast
We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor. It helps you optimize your copy for readability and SEO without disrupting your workflow or […] The post A smoother Redirect Manager and Yoast AI Optimize for Classic Editor appeared first on Yoast.| Yoast
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump from the previous year, and 2025 is shaping up […] The post Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday appeared first on Yoast.| Yoast
Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free […] The post 10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue appeared first on Yoast.| Yoast
Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content […] The post Try AI-powered SEO with 10 free Sparks. appeared first on Yoast.| Yoast
AI tools are changing how people discover your website, and not always in the way you’d want. They might surface old blog posts, low-priority pages, or content that no longer reflects your brand. That can confuse users, damage trust, and dilute your expertise. That’s where llms.txt comes in. And now, you can personalize it. Choose […] The post Updated llms.txt: More control for future discovery appeared first on Yoast.| Yoast
Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how it works and why it matters. Say hello to Google’s AI Mode Google AI Mode […] The post What is Google AI Mode? appeared first on Yoast.| Yoast
Black Friday is the biggest rush of the year for most ecommerce businesses, and it is right around the corner. The most successful merchants prepare for Black Friday early and follow a structured plan to prepare their stores, ensure visibility, and convert first-time visitors into long-term customers. This guide breaks down your preparation into three […] The post How to prep your Shopify or WooCommerce store for Black Friday before the rush starts appeared first on Yoast.| Yoast
The summer is well on its way. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start getting your deals ready. So, if you are a merchant with […] The post Holiday season SEO: 10 tips to start preparing! appeared first on Yoast.| Yoast
Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many ways to get there, from link building to social media to earning those coveted brand […] The post What is off-page SEO? appeared first on Yoast.| Yoast
Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in to spot what’s working, what’s not, and what to adjust going forward. Traffic and rankings: […] The post Mid-year SEO checkup: What’s working, what’s not? appeared first on Yoast.| Yoast
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Here’s how […] The post Redesigning onboarding for impact: A service design approach appeared first on Yoast.| Yoast
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care We’ve simplified the setup process, removed unnecessary […] The post Redesigned Shopify onboarding: thoughtful UX, real impact appeared first on Yo...| Yoast
Finding the perfect SEO-friendly WordPress theme isn't easy, as there are loads of options! Here are tips on how to find the perfect WordPress theme.| Yoast
Yoast helps you with your website's search engine optimization, with our internationally loved software and our online SEO courses.| Yoast
Team Yoast is at Attending, Sponsoring, Volunteering WordPress Accessibility Day 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending WordCamp Verona 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending, Sponsoring, Yoast Booth WordCamp US 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending, Organizing, Sponsoring WordCamp Pisa 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending Web Summit 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending, Speaking State of Search 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending, Sponsoring, Yoast Booth Spotlight 2025! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Speaking, Sponsoring SEO Meetup @Amsterdam Arena! Click through to see who will be there, what we will do, and more!| Yoast
Team Yoast is at Attending eCommerce Expo 2025! Click through to see who will be there, what we will do, and more!| Yoast
The mission of Yoast is SEO for Everyone. We want to give everyone the opportunity to rank in the search engines.| Yoast
Did you know that you can optimize your text for multiple keywords if you use Yoast SEO Premium? If you optimize for only 1 keyword, you might be missing out on search traffic for synonyms or related terms. That would be a shame! Get Yoast SEO Premium now to optimize your text properly.| Yoast
After Google changed the length of the meta descriptions to 320 characters we started a research to find out how site owners could respond to this change best. So we conducted a small study on our own site. Find the results here!| Yoast
Introducing Yoast SEO 21.0: Unlock the potential of AI and simplify the process of SEO optimization with a single click of a button.| Yoast
Uncover the challenges LLMs face with your website. Understand how llms.txt can help LLMs like ChatGPT and Gemini make sense of your content.| Yoast
Discover generative AI and SEO: Learn how to use GenAI and SEO effectively to create relevant content and enhance user experiences. Learn all about GenAI!| Yoast
Generative AI tools can be useful for small businesses. But it has its drawbacks. Have we truly considered the implications of using AI?| Yoast
Learn about 12 AI tools that can help you with your SEO. Find out how to use them and maximize your efforts!| Yoast
Are AIs bias hurting the internet of the future by repeating non-inclusive and derogatory content? We'll show what we can do to improve this.| Yoast
Want to harness the power of AI for your site? Discover how AI can revolutionize your SEO strategies with our new AI for SEO training!| Yoast
Cornerstone content is the core of your website. Find out how to improve your site structure with cornerstone content.| Yoast
Unlock your website's potential with an SEO audit. Discover what works, improve performance, and attract traffic. Get started quickly -- with a checklist.| Yoast
Updating content is an important part of your SEO strategy. The Yoast Duplicate Post plugin makes rewriting and republishing content easy!| Yoast
Avoid 404 errors and dead-ends on your site. Automatically create and manage redirects when you move or delete content.| Yoast
Want to know how to use Google Search Console? In this post, we'll explain how you can use this tool to find out how your site is doing.| Yoast
Speeding up your site's performance is among the most beneficial things you should do for your site. Find out how page speed and SEO go together.| Yoast
Categories and tags are very useful for your users and search engines. This post on taxonomy SEO explains how to optimize these pages.| Yoast
Yoast SEO features an AI-drive tool that suggests content improvements. Read more about how we built this feature!| Yoast
Beth Parker is Product Marketing Manager at Yoast. Read about them and find out their posts, which events they're going to and where they've been!| Yoast
With Yoast's new llms.txt feature, automatically highlight key content to improve AI visibility, no technical setup needed.| Yoast
Receive AI-powered suggestions to fine-tune your draft for SEO at a click. Now available for Classic Editor| Yoast
Discover the evolution of SEO through major Google algorithm updates. Understand how these updates have shaped the landscape of search engine optimization.| Yoast
Find out what the Site Kit plugin is, which tools it includes, and how it helps to improve your WordPress site.| Yoast
SEO consists of on-page and off-page factors. So, what are these factors? And how can you work on your on-page SEO? Read all about it!| Yoast
Explore the convergence of artificial intelligence and SEO! Whether you’re a seasoned SEO strategist or a curious beginner, our comprehensive coverage offers a deeper understanding of how AI revolutionizes SEO. Our Yoast SEO Academy course on AI and SEO will surely help your understand of this field! • Page 2 of 3| Yoast
Learn to improve the presentation of products, reviews, events, & recipes on your pages with SEO, structured data & Schema.org. Get better online exposure!| Yoast
Is technical SEO a mystery to you? Find out which elements you should focus on to optimize your website for both SEO and user experience.| Yoast
Harness the power of generative AI to generate titles and meta descriptions that will increase click throughs. Transform your SEO strategy and drive more traffic to your website.| Yoast
Yoast SEO helps you with social media optimization. Read how to use Yoast SEO to make your posts look great on Facebook and Twitter.| Yoast
Your local business should provide structured data in the form of Schema.org to search engines. This way all your information will be visible.| Yoast
Edwin Toonen is Strategic content specialist at Yoast. Read about them and find out their posts, which events they're going to and where they've been!| Yoast
Learn the differences between SEO and pay-per-click (PPC) ads and discover which strategy is best for increasing your website's visibility.| Yoast
Does Yoast SEO for Shopify recognize my language? Even the best content writers need some helpful tools to improve their online texts to make them readable. But, most of the software is geared towards the English language. So, what if you want to write in another language? You’ve come to the right place! Yoast SEO […]| Yoast
If two posts are optimized for the same keywords, you might suffer from keyword cannibalization. Find out what that is and how to fix it!| Yoast
Yoast SEO and Semrush bring you a seamless keyword research experience. Learn how Yoast SEO helps you find related keywords!| Yoast
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness -- signals Google uses to evaluate your content and business.| Yoast
Enhance your website's performance with an effective SEO roadmap. A structured SEO plan can help increase visibility in search engines.| Yoast
Boost your online sales with Marketplace SEO. Learn how to optimize your product listings to rank higher on search engines and increase your visibility.| Yoast
Prepare for SEO in 2025 with advice from industry experts. Learn SEO trends to stay ahead and adapt to the changing search landscape.| Yoast
Why should you use synonyms and related keywords? Because they increase your chances of ranking. Learn why you should optimize for both!| Yoast
Drive traffic to your online store with the Yoast SEO for Shopify app. Make your website stand out. Write better product descriptions.| Yoast
Join free sessions on how to start with SEO, or tune in for the latest news in the world of Google, SEO, WordPress, and Yoast SEO. Covers all SEO topics, from beginner to advanced!| Yoast
Learn about the three crucial steps of content SEO: keyword research, site structure and awesome copywriting in this ultimate guide!| Yoast
Unlock your SEO potential with AI-driven title & meta description generation. Advanced algorithms create relevant & tailored text that gets attention. Try it now!| Yoast
Say goodbye to manual SEO tweaks with Yoast AI Optimize. This new feature helps you implement SEO suggestions effortlessly, making content optimization easier than ever.| Yoast
Do you want people to click on your search result? Learn how to write the best meta description. Including 7 characteristics and examples!| Yoast
What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.| Yoast
The SEO analysis in Yoast SEO helps improve your content and get it ready for search engines and visitors to enjoy. Find out more!| Yoast
Yoast attends, organizes and sponsors many conferences around the world. We can often be found at WordCamps, but we certainly also attend other events. Come meet us!| Yoast
How does Google work? And how does Google understand text? In this post, we’ll explore what we know about how Google analyzes online text.| Yoast
Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.| Yoast
Find out more about the significant March 2024 core update from Google, aimed at cleaning up low-quality and AI-generated content.| Yoast
Discover the new AI feature in Yoast SEO 22.3. Get SEO-optimized suggestions for category and tag pages with just your keyphrase.| Yoast
Does readability rank? Should you invest time in writing plain and understandable copy? Read here why you should, and find out how!| Yoast
Writing a well-structured and SEO-friendly blog post at the same time can be a challenge, this guide helps you out!| Yoast
When is content considered quality content? And what can you do to make sure your content hits the mark? Read all about it in this post!| Yoast
The first step in your content SEO strategy should be doing keyword research. Want to learn how? We'll teach you in this ultimate guide!| Yoast
Why is your focus keyphrase density important? What does it have to do with SEO? Find out why Yoast SEO checks for it, and how to do better.| Yoast
A focus keyphrase is a keyword you want to rank for in search engines. Don't use a focus keyword over and over again!| Yoast
Yoast SEO includes a super useful feature called the readability analysis. Combined with the SEO analysis, it helps you write great content!| Yoast
At Yoast, we take pride in our holistic view on SEO, taking into account all the aspects a site needs to rank well. Learn more!| Yoast
Doing keyword research is an essential aspect of SEO. Those insights inform your keyword strategy. Find out what a keyword strategy is.| Yoast
Here's everything you need to know about XML sitemaps: Why you should have one, what to include and how Yoast SEO helps you generate one!| Yoast
Transition words make your texts readable, so you should use them more often! Read this article to learn why and how to use transition words.| Yoast
The content of your articles should always be original. In this blog post, I explain why original content is important for your SEO strategy.| Yoast
Voice search is changing the way people search online. In order to cater for conversational search your content has to provide answers.| Yoast
Questions about Yoast plugins, products or courses? Find answers in the Yoast help center!| Yoast
Have you ever wondered how long should a blog post be? Yoast SEO can help you answer that! Read this article and learn all about it!| Yoast
