Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand.| Smart Insights
Learn how to review opportunities for using email for acquisition and retention using our CPDSO accredited interactive training module. Our e-learning courses all use our acclaimed planning templates to help you quickly turn your training into action.| Smart Insights
Learn how to optimize and measure digital experiences using our CPDSO accredited interactive Learning Path module.| Smart Insights
Learn Digital Customer Service using our CPDSO accredited interactive training module. All our e-learning courses use our acclaimed planning templates to help you quickly turn your training into action.| Smart Insights
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Content Marketing| Smart Insights
Research giving benchmark of most successful acquisition channels for retail| Smart Insights
A coherent online brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes.| Smart Insights
Top 10 Digital Marketing Planning FAQs Our quick Q&A guide answering the top 10+ questions on digital marketing we are asked Since we launched Smart Insights, we have specialized in helping.| Smart Insights
Discover AI text prompting and editing techniques and tools available to support marketers creating imagery and videos.| Smart Insights
Learn how to optimize your copywriting using AI to make your marketing copy more compelling and increase efficiency.| Smart Insights
Learn the benefits of and how to create an AI governance policy to streamline your use of AI in marketing with Smart Insights learning module.| Smart Insights
If you don't know where you're heading, you'll never know when you get there. Use our hub page resources to set your marketing goals.| Smart Insights
15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT, Gemini and Claude I originally created this article when ChatGPT first launched to support my article How can I use ….. The post 15 best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.| Smart Insights
Examples of using SMART and SMARTER marketing objectives to set targets for measure your digital marketing channels and campaigns| Smart Insights
Learn how to create a digital marketing strategy using the acclaimed RACE Planning Framework developed by Dr Dave Chaffey of Smart Insights| Smart Insights
Learn how to build an authentic TikTok UGC strategy that drives engagement, builds community and increases long-term customer value.| Smart Insights
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Download our digital marketing plan workbook to define an effective digital marketing strategy using Smart Insights RACE Planning Framework.| Smart Insights
A blueprint to help you calculate the cost of you content marketing and measure your content marketing ROI.| Smart Insights
You can't succeed at marketing without a research plan. Marketing plannning gives direction and goals, so use our hub page to start your plan.| Smart Insights
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Learn how to evaluate Content Marketing ROI using our CPDSO accredited interactive training module. Our e-learning courses all use our acclaimed planning templates to help you quickly turn your training into action.| Smart Insights
Marketers are rapidly adapting their method of budgeting, reporting, and investing in paid owned and earned media to engage their customers| Smart Insights
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences| Smart Insights
The guides and infographics on this hub page will help you set up a defined content marketing strategy, which you can plan, manage and optimise.| Smart Insights
Discover all the tools, templates and tips you need to succeed at content management and improve your strategy with our expert hub page.| Smart Insights
Use our RACE Growth System to Plan, Manage and Optimize your Digital Marketing. Proud to help 1 million members in over 120 countries since 2010.| Smart Insights
We'll show you how to audit your capabilities and identify the best commercial opportunities with our range of informative resources on this hub page.| Smart Insights
Learn how to create an actionable customer journey map using our RACE template, detecting painpoints and solutions to improve your marketing.| Smart Insights
Build effective and actionable personas using the most approporiate research techniques by following the expert advice in our helpful guide.| Smart Insights
A Programmatic Marketing Glossary A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad.| Smart Insights
Use our hub page to keep up to date with all things related to internet advertising and improve your results from your online avertising efforts.| Smart Insights
Find out more about how to use Artificial Intelligence (AI) for marketing and what resources are available to help businesses apply it.| Smart Insights
How can I use ChatGPT for marketing? My example dialogues and use cases show the amazing opportunities for marketers from ChatGPT and other generative AI tools I’ve been advising on digital.| Smart Insights
Never miss a Smart Insights Masterclass again with our dedicated learning library, exclusively for our Business Professional Members.| Smart Insights
Progressive e-commerce brands are now rushing to leverage visual search functionality to create a highly visual shopping experience for customers.| Smart Insights
Our digital marketing strategy toolkit gives you practical guidance. Use our actionable templates to plan your next successful campaign.| Smart Insights
Create your own AI and governance policy using Smart Insights simple template to improve brand transparency and set content rules.| Smart Insights
This research shows which digital acquisition channels are important across different sectors. Plus tools to prioritize media channels.| Smart Insights
Learn how to develop an AI marketing strategy and practical tips on using ChatGPT with Smart Insights AI Learning Path.| Smart Insights
Discover our A-Z ChatGPT prompt cheatsheet of all the top prompting tips you need to maximize ChatGPT's output for marketing.| Smart Insights
6 essential parts of a campaign planning template? Using the RACE and SOSTAC® frameworks for campaign planning| Smart Insights
Find out more about Dr. Dave Chaffey, co-founder of Smart Insights, his work, books and specialisms, as well as how to contact Dave yourself.| Smart Insights
Yulia S| Smart Insights
Yulia S| Smart Insights
Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.| Smart Insights
Learn how to create and implement an integrated omnichannel marketing plan with our accredited RACE Practical Digital Strategy Learning Path.| Smart Insights
Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.| Smart Insights
The best Generative AI tools for writing marketing plans and strategies? From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence.| Smart Insights
10 recommended AI copywriting tools for creating marketing content in 2024 What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 was a rare year in marketing,.| Smart Insights
How many businesses are using ChatGPT and AI for Marketing? Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We.| Smart Insights
Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy| Smart Insights
How can AI be used for Digital Marketing Strategy and Planning? Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet.| Smart Insights
Learn how to conduct an SEO gap analysis with our handy template. Analyze your competitors and recognize opportunities that could see your brand excel.| Smart Insights
Examples and tips for using the AIDA model in the real world. Perhaps the best-known marketing model, but how do you apply it in day life?| Smart Insights
AI Marketing Trends in 2025 6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already.| Smart Insights
10 Actionable Digital Marketing Trends for 2025 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest.| Smart Insights
Stay on top of the latest advances in video by taking a look at the latest video marketing statistics that could inform your strategy in 2020.| Smart Insights
A compilation of Facebook, Instagram, LinkedIn, and Adwords clickthrough rates. Average CTRs from best-recommended sources for benchmarking.| Smart Insights
Using the 70:20:10 rule in your digital marketing How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques.| Smart Insights
The Content Distribution Matrix: A new tool to help marketers review and improve content as part of their Content Marketing Strategy.| Smart Insights
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business?| Smart Insights
The evolution of email marketing [infographic] The Email Marketing timeline It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution.| Smart Insights
A briefing on the latest updates to ChatGPT relevant for marketing and business How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an.| Smart Insights
15 Applications of Artificial Intelligence in Marketing Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot.| Smart Insights
What is digital marketing? 'Achieving marketing objectives through applying digital technologies and media' is our primary definition.| Smart Insights
Use our updated digital marketing tools infographic to manage how you use marketing technology to inform your digital marketing strategy| Smart Insights
Global social media research summary updated 2025 from multiple sources: The most relevant statistics to help inform your social media marketing strategy.| Smart Insights
Personalized marketing, we know as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy| Smart Insights
Keyword research data reveals the SEO CTR rewards for top of SERP rankings for your Google SEO strategy 2024 summary, plus SERP trends stats| Smart Insights
We created the RACE Framework to help digital marketers plan and manage their activities using data and analytics to grow their businesses| Smart Insights
Review our recommended statistics sources to benchmark your email campaigns for your industry sector| Smart Insights
These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimize your digital marketing.| Smart Insights
Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention.| Smart Insights
The latest SEO & search engine marketing statistics on usage and adoption to inform your search strategies and tactics in 2024| Smart Insights
E-commerce conversion rate and lead generation stats compilation for desktop and mobile devices benchmarking averages across different industries| Smart Insights
New research by Adthena uncovers the extent to which Google Shopping ads have changed over time for retail advertisers and the budget spend.| Smart Insights
Complete a rapid monthly review of the current effectiveness of your digital marketing with our RACE digital marketing dashboard.| Smart Insights
Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2023. Trends and forecasts from multiple sources.| Smart Insights
