Of the $4 billion total, 30% is from user-generated content (UGC). YouTube added more paid members in Q1 '21 than any quarter since launch.| blog.youtube
With your partnership, YouTube has reached 125 million YouTube Music and Premium subscribers globally, including trials – an incredible milestone that many laughed off as impossible when we first launched.| blog.youtube
In the 12 months between July 2021 and June 2022, YouTube paid over $6B to the music industry.| blog.youtube
Explore our official blog for the latest news about YouTube, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights.| blog.youtube
Unlock new creative tools with YouTube's AI-powered features. Easily create high-quality Shorts with Veo 3, Edit with AI, AI music tools and much more.| blog.youtube
A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible c...| blog.youtube
YouTube's new Hype feature is designed to help smaller creators reach new audiences and grow their channels. By hyping videos, viewers can help their favorite creators climb the Hype leaderboard and gain visibility.| blog.youtube
At YouTube, we're committed to ensuring our creators and partners thrive in this evolving landscape. This means equipping them with the tools they need to harness AI's creative potential while maintaining control over how their likeness, including their face and voice, is represented. To achieve this, we're developing new likeness management technology that will safeguard them and unlock new opportunities in the future.| blog.youtube
We will release a new metric called Violative View Rate (VVR) as part of our Community Guidelines Enforcement Report.| blog.youtube
YouTube Communities is a new space where creators and fans can connect on a deeper level, fostering meaningful conversations and building lasting relationships. Join the community and start engaging with like-minded individuals today!| blog.youtube
YouTube Premium Lite offers ad-free viewing for $7.99/month. Learn about the new, affordable way to enjoy YouTube videos without interruptions.| blog.youtube
Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.| blog.youtube
We’re introducing a new personalized music discovery feature in YouTube Music that shows viewers samples of new music.| blog.youtube
Discover everything that is happening at YouTube, from the latest news and events, to the most recent announcements and platform updates.| blog.youtube
Learn about what life is like inside YouTube, with employee stories and behind-the-scenes accounts about our company culture and workplace.| blog.youtube
We’re delighted share that YouTube Music and Premium has crossed 100M subscribers, including trials.| blog.youtube
Dive into YouTube's new Music AI Incubator, a groundbreaking initiative uniting the music industry and AI. Explore how generative AI is shaping the future of music creation, production, and marketing, and learn about YouTube's commitment to responsible innovation in the music landscape.| blog.youtube
Made on YouTube: Photos, recaps, and everything you may have missed| blog.youtube
In his monthly newsletter, YouTube's Global Head of Music Lyor Cohen reflects on crossing a new milestone for total YouTube Music and Premium subscribers and trialers.| blog.youtube
CEO Susan Wojcicki addresses YouTube's priorities for 2021: growing the creator economy, living up to our responsibilities, helping people learn new skills, building for the future of YouTube, and working with governments around the world as we face increasingly complicated regulatory issues.| blog.youtube
Today we’re sharing a sneak peek at our first set of AI-related music experiments - Dream Track for Shorts and Music AI tools – built in collaboration with Google DeepMind.| blog.youtube
Learn how YouTube is ensuring Gen AI opportunities are balanced with our responsibility to protect our community.| blog.youtube
Discover the world of podcasts on YouTube Music, with convenient features like downloads and background play. Migrate from Google Podcasts and enjoy a unified listening experience, complete with personalized recommendations and curated playlists.| blog.youtube
YouTube is introducing new products that will allow learners to go deeper on subjects they are passionate about and creators to provide structured learning content.| blog.youtube
Learn about YouTube's latest AI-powered tools designed to push the boundaries of creativity, from generative AI backgrounds to insights to spark your next video ideas.| blog.youtube
A deeper look into how YouTube’s recommendation system works.| blog.youtube
Quickly find the stats, photos and videos you’re looking for, along with guidelines for crediting and broadcasting them. For any additional press inquiries, contact press@google.com| blog.youtube