Rank high on organic searches and map packs for your target city, state or country with SearchWorks.PH's local SEO services. Contact us today and find out more.| SearchWorks.PH
When someone types a query into a search engine, they are looking for specific information, an answer to a question, or a solution to a problem. This is called user intent or the underlying purpose behind a user’s search query. By understanding user intent, businesses can create content that directly addresses what users are seeking,| SearchWorks.PH
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind.| SearchWorks.PH
A link builder can literally go through a hundred websites and secure just one or two legitimate link placement opportunities.| SearchWorks.PH
When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement that it would| SearchWorks.PH
Google has officially rolled out its second broad core update for 2025. Announced on July 2nd, the June 2025 core update is expected to take up to three weeks to fully roll out. As with previous updates, Google made the announcement through its official channels, noting that the ranking release history page will be updated The post June 2025 Google Core Update Rolls Out and What We Know So Far appeared first on SearchWorks.PH.| SearchWorks.PH
Discover the truth about AI search traffic in our latest study. Are AI-generated clicks really better? Explore the surprising engagement trends now.| SearchWorks.PH
Link building can be tough. But it doesn’t have to be. Here are some easy link building wins for novice SEO professionals.| SearchWorks.PH
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Search is changing—and not in small, gradual ways. The rise of AI-powered tools like ChatGPT, Gemini, and Perplexity is forcing SEOs to rethink how content gets discovered, consumed, and surfaced in results. These tools don’t behave like traditional search engines. They don’t index pages the same way Google does, and they don’t just list ten| SearchWorks.PH
Uncover the implications of AI-driven answers on search traffic. Find out how to enhance your brand's presence in an evolving digital world dominated by generative AI.| SearchWorks.PH
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OpenAI just made another calculated step toward redefining its search experience. The company has added shopping functionalities to ChatGPT’s search interface, starting with key consumer categories: fashion, beauty, home goods, and electronics. No, this isn’t another pay-to-play product carousel like we’ve gotten used to with traditional search engines and social media platforms. According to OpenAI, The post ChatGPT Search Adds Shopping Features: Here’s What You Need to Know appeared...| SearchWorks.PH
Discover how Google's AI Overviews are shifting focus away from top 10 search results, impacting SEO strategies and publisher visibility. Learn more now!| SearchWorks.PH
In a move that’s already making waves across the global search industry, Google has announced that it will begin redirecting all country-specific domains (ccTLDs) to Google.com. That means users who typically access localized versions like google.fr, google.jp, or even google.com.ph will soon find themselves automatically funneled to the global .com domain. The rollout, which began| SearchWorks.PH
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The March 2024 core algorithm update and the arrival of AI overviews shook up the SEO community’s long-held beliefs on what it takes to gain prominence on Google’s SERPs. From November to April, Google upended how its rankings work, prioritizing webpages that its updated algorithms perceive to be “more helpful” than others. Google claims that| SearchWorks.PH
The world of search just got a little more advanced. Again. Google has officially rolled out the next wave of access to its experimental “AI Mode” in Search, granting more U.S. users a glimpse into how the search engine giant plans to blend traditional results with AI-generated responses. While the tech headlines are buzzing, digital The post Google’s AI Mode Expands: What SEOs Should Know appeared first on SearchWorks.PH.| SearchWorks.PH
In news that will surprise absolutely no one in the SEO community, software giant Adobe revealed that generative AI traffic experienced explosive growth during the last holiday season and has continued its upward trajectory into 2025. Adobe also reported that traffic from this emerging channel yields better engagement signals than traditional traffic sources, though it| SearchWorks.PH
Google just announced that the first core algorithm update of 2025 has started rolling out, and it will take about two weeks to complete. If you don’t pay much attention to SEO news, core updates are a big deal since they can have major impacts on rankings and organic traffic for thousands of websites across| SearchWorks.PH
By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporated the November update to Google’s Core algorithms, making| SearchWorks.PH
Just when you thought that Google had a field day with big Core updates in March, May and December of 2024, the Big G ended the year with a bang by unleashing a fresh Spam update. As the name implies, a spam update is fielded when Google feels the need to clean house and demote| SearchWorks.PH
As Jordan Belfort, the real Wolf of Wall Street, famously asserted, “People don’t buy on logic; they buy on emotion, and then justify their decision with logic.” Though Jordan Belfort might have come up with that excellent quote, the idea that emotions hold more weight than logic in purchasing decisions is, frankly, self-evident. You only need to be a casual observer of| SearchWorks.PH
Yesterday wrapped up the World of Search Conference (WOSCON) 2024, and for those of you who aren’t familiar, this event is organized by our good friend Kherk Roldan, a SEO from Surigao, and his team. For the second year straight, I had the privilege of being one of the speakers, and I tackled a topic| SearchWorks.PH
One of the most memorable scenes from the old Justice League animated series was when big baddy Darkseid saw bigger baddy Brainiac’s spacecraft land on his planet and proceed to lay waste to it. Asked by his son Calliback what it was, Darkseid simply said “death” with the facial expression below. Something tells me Google| SearchWorks.PH
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You can have helpful content written by legitimate authors, but if your website looks shady AF, it probably won’t do as well as it should on Google’s SERPs. As stated on the Big G’s Quality Rater Guidelines, trustworthiness of information is a core characteristic that a high-ranking webpage must possess. We’ve heard it all before:| SearchWorks.PH
Authorship first became a buzzword in SEO circles in 2011 when Google introduced the aptly named rel=author HTML attribute. At the time, people speculated that Google wanted to reward legitimate and respected authors with greater search visibility wherever they published their material on the internet. There was some movement from the SEO community to adopt| SearchWorks.PH
The year 2024 just keeps hitting the SEO world with big news after big news. Hot off the heels of the seismic March 2024 Core Update and the US launch of Google’s AI Overviews, we have another spicy situation on our hands. On May 24th, a significant leak of Google’s internal algorithm documentation was revealed,| SearchWorks.PH
Google’s been on a roll with big announcements lately. Less than a month after the end of its March Core Algorithm Update rollout, the search giant made another big splash by unveiling its biggest stride yet into the integration of AI into its search results. On May 14th, 2024, Google announced a significant update to| SearchWorks.PH
While I’ve always been the complete opposite of a SEO hypebeast, there are times when you have to call a spade a spade and acknowledge that something big just went down. Between March 5th and April 19th, 2024, Google rolled out its most impactful update of the last decade and it marks an inflection point| SearchWorks.PH