19 Social Media Metrics to Measure Performance
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.| Semrush Blog
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.| Semrush Blog
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Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.| Semrush Blog
Learn how to use the Yoast SEO plugin for WordPress to improve your site’s visibility in search engines.| Semrush Blog
Navboost is part of Google‘s ranking algorithm that uses user interaction data to influence search results.| Semrush Blog
Pagination in SEO is splitting your content across multiple pages. It‘s good for SEO if implemented correctly.| Semrush Blog
A noindex directive tells search engines not to index a webpage. Learn how to implement it.| Semrush Blog
Discover the essentials of explainer videos from animated clips simplifying complex ideas to motion graphics for data display. Learn about tools and tips to enhance your video marketing effectively.| Semrush Blog
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.| Semrush Blog
GA4 recommended events let you measure additional user behaviors to make GA4 reports more insightful.| Semrush Blog
Get started with GA4 Custom Events and catapult your marketing strategy.| Semrush Blog
Semrush now has a report within the Site Audit tool to help you measure Core Web Vitals — the three performance metrics Google is promoting in an effort to encourage a better user experience on the web.| Semrush Blog
Find out how to boost your website’s performance by improving Largest Contentful Paint, a Core Web Vital.| Semrush Blog
Google’s PageSpeed Insights is a popular, free tool that analyzes a page’s speed on mobile and desktop devices.| Semrush Blog
Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected shifts in a page‘s content.| Semrush Blog
With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.| Semrush Blog
Use our content marketing template to build a plan tailored to your business needs, resources, and goals.| Semrush Blog
A zero-click search is when a user finds an answer directly in the search results without clicking a link.| Semrush Blog
Learn how to turn your blogs into videos in just a few minutes with tools available from the Semrush App Center.| Semrush Blog
Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.| Semrush Blog
Content promotion can increase visibility, enhance engagement, and grow your audience. Learn how.| Semrush Blog
With the right tools and experimentation, you can grow your business fast. Learn how growth hacking works.| Semrush Blog
We’ve compiled the latest local SEO statistics to help you formulate a strategy for succeeding in local search.| Semrush Blog
Our guide to YouTube keyword research shows you how to find terms you can use to get more views.| Semrush Blog
Understand the causes of email bounces and discover practical solutions to minimize them. This guide covers everything from maintaining a clean contact list to improving your sender reputation for better email deliverability.| Semrush Blog
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.| Semrush Blog
Redirects are important for your site‘s user experience and SEO. Learn how to redirect URLs on WordPress.| Semrush Blog
What JavaScript is, how it works on websites, and why it matters for SEO, user experience, and site health.| Semrush Blog
JavaScript redirects inform search engines a page is directing to a different URL than the original.| Semrush Blog
This JavaScript cheat sheet provides a quick reference for anyone wanting to learn JS.| Semrush Blog
SEO visibility is how likely it is for users to see & click on your site in organic search results.| Semrush Blog
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.| Semrush Blog
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.| Semrush Blog
Discover what related keywords are and why they matter. Plus, learn proven ways to find and use them.| Semrush Blog
Master WooCommerce SEO to help get your online store on the first page of Google and drive sales. Here’s how to get started.| Semrush Blog
Follow our local SEO checklist to increase your business‘s search visibility and get more customers in 2025.| Semrush Blog
We have tips from the Semrush community on How to Boost Your SEO by Using Schema Markup. These tips came from our #Semrushchat which takes place every Wednesday on Twitter. Our guests included Martha Van Berkel, Jason Barnard, and Hamlet Batista.| Semrush Blog
Discover key metrics to measure and track SEO results. We cover organic traffic, keyword rankings, and more.| Semrush Blog
Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.| Semrush Blog
Our guide will show you how to find your Google Analytics traffic sources. Plus, ways to leverage the data.| Semrush Blog
White hat SEO is working to improve search rankings while complying with search engine guidelines.| Semrush Blog
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.| Semrush Blog
With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.| Semrush Blog
Competitive insights are learnings about rival businesses that help you make better business decisions.| Semrush Blog
Learn how to identify unnatural links and fix your website’s link profile for improved online visibility.| Semrush Blog
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.| Semrush Blog
Thin content refers to website pages that offer visitors little or no value, even if they have a high word count.| Semrush Blog
Open Graph meta tags affect how your content is shown on social media platforms. Learn to set them up.| Semrush Blog
The Core Web Vitals are metrics that evaluate your site’s user experience. See how to improve your scores.| Semrush Blog
Repurposing content is adapting your existing pieces to create new content that can reach more audiences.| Semrush Blog
Want to know how to get your videos to rank on YouTube? Follow our step-by-step YouTube SEO guide.| Semrush Blog
Learn what competitive benchmarking is and why it‘s important to keep track of your competition.| Semrush Blog
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What‘s shaking up the content marketing industry? Learn about the 12 most important content marketing and AI content trends in 2025.| Semrush Blog
Explore the 2024 list of the best generative AI tools for marketing, writing, design, productivity management, image generation, research, and more.| Semrush Blog
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.| Semrush Blog
Discover the 12 essential Google Analytics metrics and learn how to interpret and analyze them| Semrush Blog
Confused about when to use 302 redirects? Learn best practices & common mistakes in our in-depth guide.| Semrush Blog
SEO topic clusters are groups of webpages used to establish authority around a particular subject.| Semrush Blog
To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.| Semrush Blog
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Learn how Google handles JavaScript and how to optimize your site for crawling, rendering, and indexing.| Semrush Blog
Site crawlers are integral to the process of indexing websites on search engines. We‘ll explain how they work, and how to make your site “crawler friendly.”| Semrush Blog
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.| Semrush Blog
Average time on page in Google Analytics measures how long users spend viewing a particular page.| Semrush Blog
A content calendar helps you plan, organize, and schedule content. Learn how to build one.| Semrush Blog
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Social media SEO is optimizing social profiles & posts so more people discover your brand through search.| Semrush Blog
Secondary keywords are terms related to the primary query a page targets, such as synonyms and subtopics.| Semrush Blog
Follow our guide’s proven strategies to avoid or recover from a Google penalty and safeguard your rankings.| Semrush Blog
Learn how to create an effective marketing strategy that will help you consistently attract new customers.| Semrush Blog
Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top tips for building a solid influencer strategy and showcase why it should be a channel that brands continue to invest into over the course of the coming year.| Semrush Blog
Learn expert email marketing tips for successful campaigns that attract, retain, and convert your audience.| Semrush Blog
Semantic search is how search engines understand human language and intent. Learn how to use it in SEO.| Semrush Blog
Log file analysis involves downloading and auditing your site’s log file to find and fix technical SEO issues.| Semrush Blog
Follow this on-page SEO checklist to optimize your title, headers, content, URLs, internal links, and more.| Semrush Blog
An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.| Semrush Blog
AMP is a framework that helps create fast-loading mobile-optimized webpages. Learn all about AMP pages!| Semrush Blog
Outbound links are hyperlinks that point from one website to another website. Learn how they affect SEO.| Semrush Blog
Organic keywords are keywords that send free traffic to your website. Learn how to find them.| Semrush Blog
Learn the importance of primary keywords, how to find the best terms, and how to optimize your content.| Semrush Blog
Knowledge panels show up in Google SERPs and can help you gain more visibility and engagement.| Semrush Blog
Our list of YouTube stats shows why you should be using video content and ads in your 2025 marketing.| Semrush Blog
Browse and learn from click-worthy CTA examples from brands like Starbucks, Nike, Apple, and more.| Semrush Blog
Anchor text is clickable text that takes users elsewhere. Learn why link text matters and how to optimize it.| Semrush Blog
Want users to take action? Try a landing page that’s designed with conversions in mind.| Semrush Blog
A content marketing funnel is a collection of content that engages users at every stage of the buying journey.| Semrush Blog
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.| Semrush Blog
Learn how to write a blog post step by step. Get tips on choosing an idea, doing keyword research, and more.| Semrush Blog
What are heading tags, and why do they matter? Get expert tips and real-life examples to optimize headings right here.| Semrush Blog
Check out our five blog post templates, plus details on structure, proper usage, and examples.| Semrush Blog
Use these blog post examples and best practices to learn how to write high-performing content every time.| Semrush Blog
Google isn’t the only search engine out there. Check out our list of the top search engines in 2024.| Semrush Blog
Discover the top PPC tools for keyword research, campaign management, automation, reporting, and more.| Semrush Blog
Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started.| Semrush Blog
Want high placement rates and to be featured in your desired publications, all while increasing your visibility in the most important SERPs? Try account-based link building.| Semrush Blog
In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.| Semrush Blog
Guest posting is publishing on another website to promote your site. It can have benefits—if you do it right.| Semrush Blog
Learn how to do a keyword gap analysis to find keywords your competitors are ranking for but you aren‘t.| Semrush Blog
Schema markup is code that helps search engines better understand your website content.| Semrush Blog
Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.| Semrush Blog
Explore Semrush‘s improved Keyword Research toolkit with new AI-powered features like Personal Keyword Difficulty and Topical Authority for smarter SEO.| Semrush Blog
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.| Semrush Blog
Learn how to do a SERP analysis. Study the top pages for a keyword to uncover ranking opportunities.| Semrush Blog
