On an airplane, we notice even tiny changes in acceleration (including direction) but we’re completely unaware that we’re traveling at hundreds of miles an hour. “Compared to what…| Seth's Blog
If someone needs directions, don't give them a globe. It'll merely waste their time. But if someone needs to understand the way things are, don't give them a map. They don't nee…| Seth's Blog
Amanda Hocking is making a million dollars a year publishing her own work to the Kindle. No publisher. Rebecca Black has reached more than 15,000,000 listeners, like it or not, without a record lab…| Seth's Blog
There is no more powerful tribal marketing connection than this. More than features, more than benefits, we are driven to become a member in good standing of the tribe. We want to be respected by t…| Seth's Blog
Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper. Leaders, on the other hand, know where they’d like to go, but understand that the…| Seth's Blog
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best cons…| Seth's Blog
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I us…| Seth's Blog