Our Marketing Trends 2025 have been sourced and written by experts across Kantar. We look at macro and micro trends for marketers to consider as part of the strategic planning for their brand growth journey, and how they might suit their own objectives. From sustainability to livestreaming, from social media to Generative AI, we cover some of the key trends that we see emerging and growing over the next year.| www.kantar.com
A landmark study identifying key shopper, brand, and retailer trends to provide a holistic view of the rapidly evolving ecommerce and retail media landscape.| www.kantar.com
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2024| www.kantar.com