IAB Tech Lab
Tech Lab is a non-profit that works with global members to build technology standards enabling growth and trust in the digital ecosystem.| IAB Tech Lab
Tech Lab is a non-profit that works with global members to build technology standards enabling growth and trust in the digital ecosystem.| IAB Tech Lab
2025 updates to two key technical specifications: the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF)| IAB Tech Lab
IAB Tech Lab Working Groups give members the unique opportunity to work with their peers to move the Ad Tech Industry forward.| IAB Tech Lab
IAB Tech Lab’s Signal Shift West Coast on September 25, 2025, brought together industry leaders in Mountain View, California to tackle the most pressing challenges in Privacy, Addressability, and advertising solutions for a world with fewer cookies and reduced signals. The post What you missed at Signal Shift West Coast appeared first on IAB Tech Lab.| IAB Tech Lab
How moving from static deals to real time Deals API access is a critical component to the growth and evolution of curation| IAB Tech Lab
Digital Video And CTV Ad Format Guidelines Last updated: January 15, 2024 The digital video marketplace continues to diversify and increase in complexity. From the players embedded on websites, to varied screen sizes of mobile devices, and to the increasingly high resolutions of connected TVs, developing ad creatives that can […]| IAB Tech Lab
Takeaways from IAB Tech Lab's first event of 2025 - Signal Shift: Addressability in the Privacy Era - as the industry innovates to grow| IAB Tech Lab
IAB Tech Lab's fit analysis of Google's Privacy Sandbox and other outputs of the Privacy Sandbox Task Force| IAB Tech Lab
Why a Protocol Buffers standard for OpenRTB boosts programmatic technical integrations The post A Protocol Buffers standard for OpenRTB appeared first on IAB Tech Lab.| IAB Tech Lab
IAB Tech Lab's Private Advertising Task Force has created attribution uses cases supporting developers like the W3C creating attribution APIs| IAB Tech Lab
New York, NY (April 13, 2022) – Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification which they have opened for public comment for 60 days. The update includes two new values for publishers to declare within their ads.txt files, […]| IAB Tech Lab
Check out key takeaways from IAB Tech Lab's Streaming and CTV Ad Ops Workshop in August 2025 covering new Ad Formats, Live Events and more| IAB Tech Lab
IAB CCPA Compliance Framework For Publishers & Technology Companies Last updated: February 1, 2024 The CCPA technical specifications have been deprecated as of January 31, 2024. As data privacy regulation in the US has evolved and more states have signed laws, an updated compliance framework is needed. The Multi-State Privacy […]| IAB Tech Lab
Following a packed workshop on the open web in the age of AI, IAB Tech Lab announces the Content Monetization Protocols for AI Working Group| IAB Tech Lab
Tech Lab Member Audigent provides their perspective what Curation in Programmatic really is, ahead of the release of the Curation framework| IAB Tech Lab
The LLM Content Ingest API is an IAB Tech Lab Initiative to help publishers and brands work with LLMs to monetize content and ensure accuracy| IAB Tech Lab
IAB Tech Lab's Supply Chain APIs add Supply Chain Validation for Sellers feature helping sellers understand where their domain is listed The post Supply Chain API+ Adds New Feature for Sellers appeared first on IAB Tech Lab.| IAB Tech Lab
IAB Tech Lab releases the finalized ID-Less Solutions guidance providing a comprehensive review on how ID Solutions and ID-Less Solutions compare, and more The post ID-Less Solutions Guidance Finalized appeared first on IAB Tech Lab.| IAB Tech Lab
Learn about the PAIR 1.1 release with a new Prebid module and how it will drive industry adoption of this important addressability standard| IAB Tech Lab
Tech Lab Trusted Server is an open-source initiative providing Publishers on the open web privacy first control over their monetization| IAB Tech Lab
The Live Event Ad Playbook (LEAP) is a series of standards enabling scalable, low-latency, and reliable ad delivery for live event streaming| IAB Tech Lab
Tech Lab Explainer on the differences between Trusted Server and Prebid Server and how they complement each other to increase publisher value| IAB Tech Lab
Introduction to Tech Lab's initiative to support publishers and brands against the impact of AI on the web economy, traffic, and monetization| IAB Tech Lab
Explaining the value of containerization in large software systems and introducing the IAB Tech Lab initiative to bring it to OpenRTB| IAB Tech Lab
Live Event Ad Serving presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it| IAB Tech Lab
Project Rearc About Project Rearc Project Rearc was launched in 2020 in response to the deprecation (or limitation) of third-party cookies and other identifiers, being disrupted by consumer privacy approaches taken by browsers, operating systems, and new privacy regulations across the globe. This taskforce is a global call-to-action for stakeholders […]| IAB Tech Lab
What is the ads.txt project? The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their […]| IAB Tech Lab
Attribution Data Matching Protocol (ADMaP) is a privacy-centric protocol that enables advertisers and publishers to measure attribution| IAB Tech Lab
Ad Creative ID Framework (ACIF) Last updated: March 18, 2025 The ACIF (Ad Creative ID Framework) specification and the ACIF Validation API Specification v1.0 have both been finalized. You can read more about it here and access the specifications below. Ad Creative ID Framework 1.0 (Final) ACIF Validation API Specification […]| IAB Tech Lab
Shaping the Future of Streaming and CTV for industry: Key Takeaways from IAB Tech Lab's I Want my CTV event 2024| IAB Tech Lab
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google's Privacy Sandbox for Protected Audiences auctions| iabtechlab.com
OpenRTB Real-Time Bidding Last updated: January 23, 2024 OpenRTB 2.x About Open RTB Real-time Bidding (RTB) is a way transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets […]| IAB Tech Lab
Sellers.Json Last updated: January 15, 2024 About Sellers.Json The IAB Tech Lab has introduced two new technical specifications aimed at increasing trust of the supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first, sellers.json, enables buyers to verify the entities who are either direct sellers […]| IAB Tech Lab
Ads.txt – Authorized Digital Sellers About Ads.txt and App-Ads.txt Last updated: January 15, 2024 Ads.txt/App-Ads.txt Version 1.1 To Support Owner and Manager Domains is Ready to Implement The update includes two new values for publishers to declare within their ads.txt files, “OWNERDOMAIN” and “MANAGERDOMAIN” which helps increase the transparency into […]| IAB Tech Lab
