If rising Customer Acquisition Costs (CAC) are hitting your paid media results, your brand needs a new plan. This guide shows you how to shift your budget from paid ads to performance-based partnerships strategically. You'll learn how this low-risk approach can deliver scalable, measurable growth and make your marketing spend more resilient. The post Marketing budget optimization: The performance marketer’s guide to partnership-driven growth appeared first on impact.com.| impact.com
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Curious how social commerce and influencer marketing can drive real revenue? Discover five proven strategies, smart compensation models, and ROI tools that help brands turn creator partnerships into measurable growth. The post Social commerce and influencer marketing: 5 proven strategies to drive sales across platforms appeared first on impact.com.| impact.com
Explore impact.com’s 2025 Cyber Week survey for insights into consumer behavior across ages and journeys to build stronger holiday campaigns.| impact.com
Affiliate marketing is an effective growth channel for B2B SaaS brands. These brands engage customers through partnerships that reward affiliates for generating leads and conversions. Here are the benefits of SaaS affiliate marketing and essential strategies that drive partnership success. The post The ultimate guide to B2B SaaS affiliate marketing appeared first on impact.com.| impact.com
Holiday shopping has evolved into a season-long journey—and publishers and content creators who align with consumer behavior stand to capture the biggest wins. Discover the five holiday shopping trends shaping 2025 and learn how to turn them into higher affiliate revenue. The post 5 Black Friday shopping trends to boost affiliate revenue for publishers and creators in 2025 appeared first on impact.com.| impact.com
impact.com offers a unified platform for managing affiliates, influencers, and referrals, streamlining partnerships for brands & publishers.| impact.com
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