How to Establish Your Brand’s Tone of Voice
Tone of voice: If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded?| Brand New Copy
I write effective website copy that works. If you’re looking for a website copywriter that will grow your business, get in touch.| Brand New Copy
Tone of voice: If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded?| Brand New Copy
Written tone of voice is your brand’s personality. At Brand New Copy, we’ll help to define your tone of voice through our three-part process.| Brand New Copy
A free copywriting course for writers and marketers who want to sharpen their copywriting thinking – not just their technique.| Brand New Copy
As AI-generated copy grows more widespread, emotional intelligence is becoming a key differentiator in copywriting. Here's how it helps gain readers’ trust.| Brand New Copy
Discover why AI has rewritten top-of-funnel marketing and how strategic copywriters can help brands thrive with insight, data, and authority.| Brand New Copy
Listening to podcasts are one of the best ways for copywriters to stay sharp. Whether you’re walking the dog, commuting, or working through admin, a good podcast can give you a dose of insight without adding more screen time to your day. Surprisingly, there aren’t too many podcasts dedicated to copywriting. And even among those […] The post The Best Copywriting Podcasts in 2025 appeared first on Brand New Copy.| Brand New Copy
A copywriting studio in Edinburgh run by copywriter Jamie Thomson. We help your business communicate better by providing website copy, product descriptions, video scripts and content marketing. We work with selected industries, all over the globe. Contact us today for a free quote.| Brand New Copy
Discover why strategic thinking creates copy that converts. Learn how to align words with business goals for better leads and stronger results.| Brand New Copy
I compiled this guide on the best copywriting blogs to shine a light on the copywriters who are worth listening to.| Brand New Copy
The post Turning a Global Energy Brand’s Insights into a Strategic Sales Asset appeared first on Brand New Copy.| Brand New Copy
A practical guide to finding freelance copywriting clients in 2025, covering outreach, inbound strategy, LinkedIn, and what actually works today.| Brand New Copy
The post How to Develop a Copywriting Strategy That Works (and Why It Matters) appeared first on Brand New Copy.| Brand New Copy
The post Why Strategic Copywriting Is the Future of the Craft appeared first on Brand New Copy.| Brand New Copy
The post How to Become a Copywriter in 2025: Advice from Real Working Copywriters appeared first on Brand New Copy.| Brand New Copy
The post Reframing An International Energy Company’s Annual Report for Clarity (And Compliance) appeared first on Brand New Copy.| Brand New Copy
Learn how to spot and fix bloated copy. These real examples and editing tips will tighten your message without losing clarity or persuasion.| Brand New Copy
How I helped a natural language processing company (NLP) turn technical product use cases into structured, commercially useful marketing case studies.| Brand New Copy
Discover how restructuring the homepage of a quantity surveyor’s website reduced bounce rate and improved lead quality. A practical copywriting case study.| Brand New Copy
Learn how refining tone and messaging helped a company attract better-fit clients, shorten sales cycles, and build stronger relationships.| Brand New Copy
Should you invest in a copywriting certification as a beginner?’ Well, in my opinion, it depends on your experience and ambitions.| Brand New Copy
SaaS copywriting is playing an increasingly important role in helping software companies increase their conversions.| Brand New Copy
Learn how to write in line with Google's Search Quality Rater Guidelines and meet its E-E-A-T and YMYL criteria for improved search rankings.| Brand New Copy
