20 Key Ecommerce Metrics To Track In 2024 - Shopify
Monitoring your business metrics is crucial in ecommerce. But which metrics should you track? Discover the top 20 ecommerce metrics.| Shopify
Monitoring your business metrics is crucial in ecommerce. But which metrics should you track? Discover the top 20 ecommerce metrics.| Shopify
Organic SEO is the practice of improving your website to maximize its chance of appearing at or near the top of the unpaid web search results.| Shopify
Learn about the key components of fulfillment costs, including warehousing, packaging, and shipping expenses, and understand how they impact your business operations and profitability.| Shopify
Learn how to calculate shipping costs for your online store in 2025 using carrier shipping calculators.| Shopify
Learn how to streamline your shipping operations and choose the right ecommerce shipping options to deliver great customer experiences.| Shopify
A QR code, or scannable image that works similarly to a traditional barcode, is a convenient way to process payments on the go.| Shopify
By ensuring consistency in your company’s branding, you can work toward increased market share and better brand recognition.| Shopify
In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers.| Shopify
What is B2B? Explore business-to-business models, market size and growth, key B2B vs. B2C differences, and common challenges in our 2025 guide.| Shopify
Unearth key user behavior insights by understanding exit and bounce rates.| Shopify
Retaining customers is typically cheaper than finding new ones. Here’s how to encourage repeat customers, while also gaining valuable insights to grow your brand.| Shopify
Ecommerce tools help online stores establish their brand and bring in more customers. Here are the 7 types of tools you need for a successful online store.| Shopify
Enhance your sales with free shipping! Reduce cart abandonment, improve customer conversion rates, and increase average order value. Discover effective strategies here.| Shopify
Discover 16 proven methods to find profitable products to sell online in 2025 with our research-backed guide.| Shopify
Read posts about The Shopify Podcast on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.| Shopify
There’s much more to ecommerce copywriting than listing your products’ best features. The secret to high-performing copy? Listen to your best prospects.| Shopify
Optimize your ecommerce checkout for maximum conversions. Reduce cart abandonment and boost conversion rates with our best practices. Showcase trust signals, optimize for mobile, remove extra costs, and more. Discover expert tips for a seamless checkout experience!| Shopify
Apply these checkout optimization tips to increase your ecommerce store’s revenue and help decrease the number of orders lost.| Shopify
Shop Pay Installments Premium, merchants can offer buyers flexible payment options in real-time including interest-free payments for 6 or 12 months, and monthly installments at longer terms–18 and 24 months.| Shopify
Learn the basics of YouTube Shorts monetization and extra ways to earn money through your short-form videos.| Shopify
Learn the essential characteristics of effective abandoned cart emails and see examples from high-growth ecommerce brands.| Shopify
Get inspired by these 25 ecommerce website design examples from successful online stores, plus learn actionable web design tips for 2025.| Shopify
Learn how to register a domain name with all the major domain name registrars.| Shopify
The domain name system (DNS) connects domains with IP addresses. Learn what a DNS server is and how DNS works, and review types of DNS queries.| Shopify
Learn these essential tips on how to choose the perfect domain name for your business or personal brand.| Shopify
Learn about A/B tests, conversion research and idea prioritization to test analysis and archive management from experts at Google, HubSpot and Shopify.| Shopify
Ecommerce UX is about designing the ultimate user experience for shoppers. Here’s how to think about UX for online stores, from marketing to check out.| Shopify
Show your most loyal shoppers you care. Say thank you and improve retention rates with these 14 easy and effective customer appreciation ideas.| Shopify
Use this cheat sheet to find the best image sizes for your website. Plus, get tips on how to optimize images for mobile and desktop devices.| Shopify
Learn how to make a website to sell your products or services in 2025, including tips on web design, ecommerce marketing, and website optimization.| Shopify
Discover how Shopify helps you sell online and in person. Explore features and pricing plans. Start your business journey with a free trial today.| Shopify
Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.| Shopify
Whether photography is your hobby or profession, here are the best ways to sell photos online and earn more from your stock photo portfolio.| Shopify
Etsy dropshipping is challenging and requires workarounds. Read this guide to learn whether Etsy is the right marketplace for your dropshipping business.| Shopify
New to ecommerce email marketing? This guide shares an ecommerce email marketing strategy to drive higher CTRs and sales.| Shopify
Each business structure has its own advantages and drawbacks. Find out whether a sole proprietorship or an LLC is better suited for your next business.| Shopify
Establishing healthy financial habits is crucial to your business's success. Learn how to stay on top of your business finances and streamline money management.| Shopify
Choosing the right price for your product can be tricky. Here's how to price your products effectively in three simple steps.| Shopify
Struggling to write compelling product descriptions for your store? Try these expert copywriting tips to inform, persuade, and boost your sales.| Shopify
What makes a Shopify store stand out? Get inspired by more than 50 beautiful, successful ecommerce stores.| Shopify
Robert Cialdini originally outlined the seven principles of influence. Learn how to apply these principles to drive sales and customer loyalty.| Shopify
Here’s how to write an effective ecommerce call to action, plus real-world CTA examples and a free template for crafting compelling call-to-action buttons.| Shopify
One of the most important metrics you'll want to track as a business owner is Customer Lifetime Value. Here's how to calculate it and use it to inform your business strategy.| Shopify
Follow this step-by-step guide to set up an ecommerce website and start selling to customers today.| Shopify
These six website load time statistics stress the importance of improving your website’s speed.| Shopify
Global ecommerce sales are forecast to hit $6.09 trillion in 2024. Here are some numbers that tell the story of ecommerce sales worldwide.| Shopify
Marketing strategies help businesses reach potential customers and turn them into repeat ones. Here’s how to create yours in 2025.| Shopify
Need discount code ideas for 2025? Here are 21 creative ideas, including real examples to drive engagement and increase sales for your ecommerce store.| Shopify
Learn how to meet the needs of Gen Alpha, the next generation of consumers, decision makers, and leaders.| Shopify
Uncover the most popular online shopping categories. Use these insights to shape your sales strategy in the constantly evolving world of ecommerce.| Shopify
Here’s a guide to the different types of YouTube ads and how to set up your first campaign.| Shopify
Knowing how to reach your target audience will help you connect with the right people on the right platforms. Here are eight key strategies to implement this year.| Shopify
Search engine marketing is a digital marketing tactic that uses paid advertisements on search engines to increase product or brand visibility.| Shopify
Learn how to use Facebook advertising effectively to grow your online business. Read this free guide for beginners.| Shopify
Learn about keyword research, site structure, and on-page optimization in this guide to ecommerce SEO. Follow this simple advice for ranking your store.| Shopify
A good ecommerce conversion rate is crucial to your store’s success. But what is a good conversion rate? Learn about this and more in our guide.| Shopify
Leverage our new Customer Segmentation experience to drive revenue through personalization.| Shopify
Google Analytics is essential for ecommerce. Here’s everything you need to know about setting up and getting value from Google Analytics 4.| Shopify
Here's what you need to know about the different types of social proof and how to leverage social proof in your marketing and website design.| Shopify
Boost your sales with ecommerce product videos. Discover the best practices for utilizing video content to increase sales and revenue in 2023.| Shopify
Take the time to craft product pages that turn visitors into customers. By applying these design principles to your store you'll connect and convert.| Shopify
Customer acquisition cost is the total cost of acquiring a single customer, and lowering it can make your sales margins that much bigger.| Shopify
Know the average CAC of your industry so you have a benchmark to measure your own performance against.| Shopify
Your product page is where most customers make the decision to either buy your product or leave your store. Learn how to create high-converting product pages that increase sales.| Shopify
Pay-per-click (PPC) marketing allows you to buy ads that reach your target audience—and you only pay when a user clicks. Learn more about PPC ads.| Shopify
Returns and exchanges don’t need to be a dreaded part of ecommerce. Here’s how to write a return policy that creates a win-win situation.| Shopify
Customer testimonials can be the most persuasive social proof on your website. We'll share how to find your own positive testimonials and why you should.| Shopify
Here’s how you can break into an $8 billion industry full of opportunities to make passive income.| Shopify
Market demand informs decisions about product development, marketing, and more. Learn about market demand and how to calculate it for your business.| Shopify
Explore the top dropshipping products to sell in 2025, carefully curated based on search demand.| Shopify
Learn how to budget effectively for the cost of influencer marketing and maximize your ROI. Discover influencer pricing strategies for 2025.| Shopify
How much do Facebook Ads cost—and how can you make them cheaper? This 2025 report looks at average ad costs on the world’s most popular social media platform.| Shopify
Here’s the latest on how the Instagram algorithm works and how you can evolve your Instagram strategy to get the most out of the platform today.| Shopify
To help you shape your sustainability strategy, we asked eight businesses to share their approach to eco-friendly packaging.| Shopify
High-quality clothing photography is essential in apparel ecommerce. Learn pro tips for shooting professional-looking apparel photos.| Shopify
Hear from experts in the industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan.| Shopify
Facebook Custom Audiences let you get specific about who you target with your ads. Here's everything you need ton know.| Shopify
If you’re looking for popular things to sell in 2025, check out these trending products. They could help grow your sales. Snail slime, anyone?| Shopify
Customized experiences are not only in demand, they can also benefit your brand by increasing conversion and collecting priceless customer data.| Shopify
Master Instagram hashtags with this list of 400+ ideas. Learn strategies to boost visibility, engagement, and follower growth in 2025.| Shopify
You can now easily create dynamic 3D objects that make this vision a reality in about as much time as it takes to add any other media to your store. The best part is that you can create these incredibly detailed models directly in the Shopify app.| Shopify
Buyer personas help you understand your audience and tailor your content to their needs. Here’s why they’re important and how to create them from scratch.| Shopify
A niche market is a specialized segment within a broader market, characterized by a shared identity. Here are 10 niche markets and relevant products to explore.| Shopify
An FAQ page is the center of a website’s knowledge hub. Use these best FAQ examples and our how-to guide to create an FAQ page to meet your customers’ needs.| Shopify
Add one-click checkout to your ecommerce business. Power your business by discovering the benefits of the best software solution in this comprehensive guide.| Shopify
Inventory management tools help you optimize stock levels, purchasing decisions, and profitability. Learn how to master inventory management with Shopify's built-in solutions so you can streamline inventory processes and improve your bottom line.| Shopify
Discover three easy ways to start dropshipping on Shopify, each suited to different experience levels and business goals.| Shopify
A competitive analysis helps businesses discover strengths and weaknesses of companies in their industry. Create a competitive analysis with this free template.| Shopify
Need help writing meta descriptions? Learn how to create them in this article, with tips and examples from top brands.| Shopify
Customer retention is the practice of increasing your repeat customer rate—and improving your business’s long-term outlook in the process.| Shopify
Drive more revenue and improve the customer experience with effective cross-selling and upselling strategies for your ecommerce site.| Shopify
Explore the latest influencer marketing statistics and discover key trends, costs, ROI data, and demographic insights that shape effective influencer strategies.| Shopify
Learn how to create content in 2025 that gets more Instagram followers and increases engagement on your posts, Stories, and Reels.| Shopify
Want to create a successful loyalty program for your brand? Learn from real customer loyalty program examples, plus tips and tools to help build your own.| Shopify
Whether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale.| Shopify
Dropshipping is a low-risk way to sell products online. Follow these nine essential steps to start your dropshipping website.| Shopify
Learn how to design a memorable logo from scratch, brainstorm concepts, incorporate feedback, and make your logo stand out in this comprehensive guide.| Shopify
A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 8 examples for inspiration.| Shopify
How much does the average person spend a year in the United States? Data shows that average consumer spending in the US rose by 5.9% in 2023, to $77,280.| Shopify
Wondering how to increase average order value (AOV) for your online store? Learn five strategies to increase AOV, from up-selling to product bundles.| Shopify
