The recent Neuromarketing World Forum, held in Singapore, was the 7th annual gathering of experts in the field. Nielsen thought leaders discussed neuroscience-inspired guidelines on the communication of promotions to the Asian shopper, while sharing insights around the power of music in advertising.| NIQ
The rapid diversification of the US is accelerated by population growth and favorable demographics. By 2040, nearly 50% of the US population will be multicultural, representing over $5T in buying power. | NIQ
Discover key insights on sustainability trends shaping consumer behavior. Learn how to adapt your strategy. Read more now!| NIQ
Gen Z changes everything—NIQ's latest report reveals gen z spending habits and offers tips to earn the generation's attention and loyalty.| NIQ
Discover how Gen Z's unique spending power and digital-first mindset are revolutionizing retail and how you can adapt to their needs.| NIQ
Brands must connect with the health-conscious shopper of today, but what are the specific trends influencing this side of consumers in 2024?| NIQ
The increasing growth of non-alcoholic beverage trends across the U.S. is being reflected in sales figures. Take a closer look at non-alcoholic beverage trends in our infographic.| NIQ
Identify your next big move with the world's most comprehensive market research and consumer insights.| NIQ
