To help nonprofits achieve their email marketing goals, here's a compilation of all EmailOctopus blog articles dedicated specifically to charities and nonprofits.| The EmailOctopus Blog
Mailchimp is one of the oldest and most popular email marketing tools. They’re also famous for their pioneering ‘freemium’ plan, the free plan which allowed those new to email marketing to get set up for free – that was until it was severely restricted earlier this month. It was great while it lasted. Mailchimp quick […]| The EmailOctopus Blog
Are you using the right email marketing tools? Here are some of the reasons why it may be time to switch email service providers today.| The EmailOctopus Blog
Driving donations during financially tough times can be a challenge, but it's important for nonprofit organisations to continue their work.| The EmailOctopus Blog
We've crunched the numbers and found 8 cheaper Mailchimp alternatives that will save you an average of 25% on your email marketing each month.| The EmailOctopus Blog
See how EmailOctopus is helping Nomad Cooks realise their ambitions of becoming the best-known UK brand for private chef dining experiences.| The EmailOctopus Blog
Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to teach you everything you need […]| The EmailOctopus Blog
Running a newsletter but in need of a little inspiration? Here are five examples of good newsletters with ideas on what to steal for your own.| The EmailOctopus Blog
Improve your open and click-through rates with these nine simple yet effective email marketing tips – from cleaning your list to segmenting your subscribers.| The EmailOctopus Blog
The story and lessons behind sustainably scaling EmailOctopus - how we reached the milestone of one billion emails on our email marketing platform.| The EmailOctopus Blog
After a slow month of acquisitions, we share what we've learned dealing with a bad month in SaaS and how our team gets through it.| The EmailOctopus Blog
As a young startup that's learned from others, here we share our experience of building an email marketing platform and working as a remote team.| The EmailOctopus Blog
Tom is the COO at EmailOctopus. Check out his articles with inspiration to help improve your email campaigns and updates on the latest product features from EmailOctopus.| The EmailOctopus Blog
Customer Case Studies | The EmailOctopus Blog
A month after our team started working remote, we share our the things we've learned and the challenges we've faced.| The EmailOctopus Blog
If you subscribe to multiple email newsletters from non-profit organisations, you will notice that most of them still use simple text emails, sent either through mail-merge or by adding all recipients to BCC. This is partly because they do not know about email marketing tools, and also because most of these tools are very expensive. […] The post Best email marketing tool for non-profits appeared first on The EmailOctopus Blog.| The EmailOctopus Blog
Whether you are a new or established business, having a set tone of voice is necessary to ensure your business has a consistent way of communicating. No matter if you’re posting a tweet, writing a blog, or answering customer questions, the way you communicate affects how people see and feel about your brand. In this […]| The EmailOctopus Blog
Thisarticle dicsuses what to do with your inactive subscribers, including how to identify them, re-engage them, and remove them from your list.| The EmailOctopus Blog
Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is […]| The EmailOctopus Blog
If you have just an e-commerce business or struggling to grow an existing one, then marketing is something you need to work on to drive and build traction. After all, every business wants to keep growing, and marketing makes it achievable. The competition in e-commerce has been growing as brands like Shopify have constantly been […]| The EmailOctopus Blog
Email tips, inspiration and insights from the team at EmailOctopus. We want to make email marketing easier for you. Check out our latest articles and case studies.| The EmailOctopus Blog
People come and go and so do customers. An order cancellation email is your chance to leave a positive impression and perhaps win some customers over. Even if everything fails, you’ll still be able to receive actual feedback on why they cancel and what you can do to prevent it. Listen: every business will eventually […]| The EmailOctopus Blog
Email marketing is a powerful tool to engage, nurture, and convert prospects. To maintain a high ROI in your email marketing campaigns, it’s important to continuously audit and analyse your email marketing strategy. What is an email marketing audit An email marketing audit is a step-by-step process of reviewing your email marketing procedures and strategy […]| The EmailOctopus Blog
Marketing | The EmailOctopus Blog
Segmentation is one of the best ways to improve your email marketing campaign performance. Here's why you should be using the practice in your strategy.| The EmailOctopus Blog
Segmentation is the process of dividing your audience into sub-groups based on shared preferences and behaviour. It's a feature in EmailOctopus that's covered in these articles.| The EmailOctopus Blog
Apple iOS 15 was released in September 2021 and here's the lowdown on how it affects your email marketing campaigns and what measures to take.| The EmailOctopus Blog
Founder & Chief Editor at Authority Hacker explains how he uses email to create the ultimate sales launch sequence with tried and tested tips to takeaway.| The EmailOctopus Blog
While most people think that email marketing is mostly meant for internet-based businesses, like SaaS and e-commerce, the fact is that almost every business can benefit from email marketing. Email marketing has a proven track record with one of the highest ROIs. This is why even offline businesses like KFC and Dunkin’ Donuts still use […]| The EmailOctopus Blog
We’re making a small change that’ll make a big difference to how you manage your subscribers. In July, we’re beginning rolling out a change to EmailOctopus where the Lists screen, within the dashboard, is replaced with a new Contacts page. This change isn’t just about a new name, it’s about making the platform simpler and […] The post Meet Contacts: the new way to view your audience appeared first on The EmailOctopus Blog.| The EmailOctopus Blog
Customers often forget about a brand, or subscribers lose track of a newsletter if they haven’t interacted with them for a while. This happens a lot in today’s busy world full of distractions and many brands trying to catch their eye. There’s a saying, “Out of sight, out of mind.” If a brand isn’t regularly […] The post Reactivation email campaign appeared first on The EmailOctopus Blog.| The EmailOctopus Blog
All businesses want to have both new and repeat users, but acquiring new users is hard and always has an acquisition cost. On the other hand, marketing and selling to repeat users is much easier as they already have an established relationship with the business, leading to lower costs and higher conversion rates. Retention marketing […]| The EmailOctopus Blog
Birthday emails - yes or no? Birthday emails can help businesses increase their customer engagement, build brand loyalty, and drive more sales.| The EmailOctopus Blog
Automated welcome series is a great way to engage your newly added subscribers and introduce them to your brand and product. This is especially important if you are running a D2C brand, newsletter or any business which could benefit from staying connected to your users. In this article, we’ll go through step by step process […]| The EmailOctopus Blog
Many businesses that want to start with email marketing but aren’t familiar with marketing campaigns or with tools like EmailOctopus often begin by bulk mailing email addresses by placing them in BCC. While this is not the correct way to send bulk emails, it occasionally works. The more mature way to send bulk marketing emails […] The post Mail merge vs email marketing campaigns appeared first on The EmailOctopus Blog.| The EmailOctopus Blog
If you own an Etsy shop, you may have experienced the challenge of limited features for engaging with past customers and encouraging repeat purchases. This is a frequent issue discussed within the Etsy seller community, and the solution here is to build an audience. While there are several ways to achieve this, like having an […] The post Grow your Etsy shop with email marketing appeared first on The EmailOctopus Blog.| The EmailOctopus Blog
As a marketer, it’s your job to analyse all marketing channels and find out what works best for your business in terms of results and ROI. While channels like content marketing, SEO, social media, and performance marketing take the top places, there are also channels like email and SMS marketing that can provide great results […]| The EmailOctopus Blog
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver quality youth soccer programmes in a fun, family-oriented environment, AYSO’s impact goes far beyond the pitch. In January 2025, devastating wildfires swept through Los Angeles, […] The post Customer feature: American Youth Soccer Organization (AYSO) – connecting a community through email appeared firs...| The EmailOctopus Blog
Interactive elements like videos are always more eye-catching than static images or plain text. Moreover, videos have already shown their value to marketers by delivering strong ROI and promoting growth; as a result, they are now an integral part of the most marketing channels. While adding videos to emails can be tricky, there are now […]| The EmailOctopus Blog
Follow our SaaS startup journey via the milestones we've achieved and the lessons we've learned along the way at EmailOctopus.| The EmailOctopus Blog
Whether you send emails to other countries or not, it’s worth being aware of the email marketing regulations and how they impact you.| The EmailOctopus Blog
Deliverability is fundamental to your email marketing strategy so follow these best practices to improve inbox placement and get more of your emails seen.| The EmailOctopus Blog
With the increasing use of email, it has become necessary to track email performance and effectiveness. This is where email tracking comes into play.| The EmailOctopus Blog
On April 2nd, 2025 Outlook announced a new set of rules for high-volume email senders (domains through which more than 5,000 emails are sent daily). This is being done by Outlook to protect its users and reduce spam emails. So if you are a high-volume sender and send email to Outlook (email addresses belonging to hotmail.com, live.com, outlook.com), […]| The EmailOctopus Blog
Email Marketing | The EmailOctopus Blog
Email Marketing | The EmailOctopus Blog
To keep engagement levels high and make your emails more effective, here's four ideas on how to segment your subscribers based on their campaign activity.| The EmailOctopus Blog
Content marketing, whether in the form of short videos or blogs, has been at the core of marketing for most businesses. It is not only effective but also cost-effective compared to alternatives such as performance marketing. While content marketing in general has many advantages, the primary issue here is distribution. Whether your content is in […]| The EmailOctopus Blog
If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email […]| The EmailOctopus Blog
We’ve just launched two new ways to trigger automations in EmailOctopus, based on the dates you already store for your subscribers. When setting up a new automation you’ll see the option to trigger an automation using any date field in a subscriber’s profile, either as a specific date (i.e 2nd January 2026) or on an […]| The EmailOctopus Blog
When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows […]| The EmailOctopus Blog
For nonprofits, email is one of the most effective communication channels for building relationships with supporters and connecting with donors. With email, you can share your story with the people who support your mission while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, they need […]| The EmailOctopus Blog
Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing […]| The EmailOctopus Blog
Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into […]| The EmailOctopus Blog
Milestone posts could be seen self-congratulatory. But they’re also a great opportunity to take a step back from to reflect on what we’ve achieved.| The EmailOctopus Blog
Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […]| The EmailOctopus Blog
Looking to grow your email subscriber list? In this article, we take a look at several strategies you can use to increase email opt-ins from your blog.| The EmailOctopus Blog
Win back your inactive subscribers with this step-by-step guide to running an awesome re-engagement campaign, plus bonus optimisation tips.| The EmailOctopus Blog
You must have heard the saying “prevention is better than cure.” Well, it applies to your email campaigns as well. Once you press the send button, it’s sent; if there’s an error, you can’t do anything other than regret it. This is why it’s recommended to double check everything and have a checklist to identify […]| The EmailOctopus Blog
If you have a mailing list, a welcome email is a must. Learn how to write the perfect one and make a great first impression on new subscribers.| The EmailOctopus Blog
Humour has been shown to bring brands closer to their audience and improve brand recall. Here's how to effectively use humour in your email marketing.| The EmailOctopus Blog
EmailOctopus was built to make email marketing cheaper and easier. Here on the blog, we help you make the most of the platform with email marketing tips and advice.| The EmailOctopus Blog
Hollie is the marketing manager at EmailOctopus. Check out her latest articles with tips on how to improve your email marketing and get the most out of EmailOctopus.| The EmailOctopus Blog
Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […]| The EmailOctopus Blog
Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […]| The EmailOctopus Blog
In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. […]| The EmailOctopus Blog
Using these five psychological principles in your marketing strategy can improve your email campaign performance, boost sales and drive more action.| The EmailOctopus Blog
Struggling with your campaign performance? Here we take a look at five common email marketing problems and provide you with the solutions.| The EmailOctopus Blog
Liz Gavin is an international best-selling romance writer and EmailOctopus user. We caught up with her to find out more about her work and how she uses email.| The EmailOctopus Blog
Social proof has been shown to positively influence the purchasing behavior of potential customers. Here's how to use it in your email marketing campaigns.| The EmailOctopus Blog
Hot and trending articles on the EmailOctopus blog. Here's the content that's proving popular with our readers right now.| The EmailOctopus Blog
OK Go is a band that has built a remarkable career, creating award-winning videos, collaborating with leading dance companies, tech giants, animators, and even the Muppets. They once even encoded their music onto DNA strands! Known for pushing creative boundaries, the band has earned 21 Cannes Lions, 12 CLIOs, 3 VMAs, 2 Webbys, the Smithsonian […]| The EmailOctopus Blog
Acing SaaS Customer Success in a startup with a small team is a challenge. Here's how tech-touch Customer Success helps us delight our users.| The EmailOctopus Blog
Birdsong is a certified B Corp company that focuses on sustainability and circularity. B Corps are companies working towards sustainability and using business as a force for good. Though Birdsong started as a sustainable fashion brand, it has now expanded into other areas in an effort to reduce the environmental impact of consumer goods. The […]| The EmailOctopus Blog
Struggling to get your emails opened? Follow these five proven tips to write better subject lines and boost your email campaign open rate.| The EmailOctopus Blog
Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit […]| The EmailOctopus Blog
Having a proper marketing plan is the key to any successful book launch event. Not only does this increase the chances of the book being a success, it also brings clarity to how you’ll get your target audiences excited about the book in advance. In this blog, we’ll walk you through the entire process of […]| The EmailOctopus Blog
Here you'll find articles written by friends in the industry, freelance writers and email marketing experts. They're here to help with insider knowledge and actionable tips.| The EmailOctopus Blog
Convert more visitors into subscribers with these 10 powerful tips for a high converting newsletter landing page. Access to a bonus checklist included.| The EmailOctopus Blog
Looking for a cost-effective way to reach and engage customers? Here are 10 proven marketing strategies to drive growth for your small business with email.| The EmailOctopus Blog
When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of […]| The EmailOctopus Blog
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of […]| The EmailOctopus Blog
We welcome guest post submissions on the EmailOctopus blog. If you'd like to write for us, these guidelines will help you craft the perfect article for our audience.| The EmailOctopus Blog
In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any […]| The EmailOctopus Blog
A welcome email is the first email you send to a new subscriber or customer. It’s an excellent opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like the recipient to take. So, let’s explore some content ideas for crafting effective welcome emails and showcase some of […]| The EmailOctopus Blog
Zero to Marketing is the weekly newsletter providing marketers with actionable tips on how to grow an online project. And it's powered by EmailOctopus.| The EmailOctopus Blog
