Marketing Archives - uSERP
Drive revenue from organic search faster than hiring in-house.| uSERP
Staying visible in search results is no easy task. Search behavior changes constantly. Google updates its algorithms, and what worked last year may not work today. That’s why keeping up with Google search trends is essential for every marketer and SEO professional. These trends don’t just tell us what people are searching for and their […] The post Google Search Trends 2025: How To Find and Use Them for SEO appeared first on uSERP.| uSERP
Ever wonder why your competitors keep outranking you, even when your content feels just as good? The answer often comes down to backlinks. Search engines see them as votes of trust. The more high-quality votes your site gets, the higher you can climb in the results. That’s where learning how to get competitor backlinks changes […] The post How To Get Competitor Backlinks in 6 Easy Steps appeared first on uSERP.| uSERP
Picking the right top SEO tools can feel overwhelming. There are hundreds of options out there, and each one promises results. The truth is, using the right tools can save you time, improve your strategy, and boost your visibility in search. In this guide, we’ll review nine SEO tools. We’ll also discuss how to evaluate […] The post Top SEO Tools: Why They Should Be in Your Tech Stack appeared first on uSERP.| uSERP
Link juice is simple in theory. One page links to another, and some value flows with it. In practice, that value behaves like link equity. It helps search engines discover, understand, and rank pages in search results. In this guide, we explain everything you need to know about link juice today. We cover the signals […] The post Everything You Need To Know About Link Juice in 2025 appeared first on uSERP.| uSERP
If you came to this blog post expecting to read that clickbait titles are always risky, keep reading, because our take on this might surprise you. 👇 To be clear, it’s true that crass or misleading titles are often not a good idea for SEO. (Or your reputation, for that matter.) But if you’re strategic […] The post Clickbait Titles and SEO: Is the Risk Worth the Reward? appeared first on uSERP.| uSERP
Uncover what a digital PR agency does, why you need one in 2025, and three top agencies that can help in this guide.| uSERP
Keeping you up to date with everything that is happening in the world of SEO| uSERP
Answer the question “what is an orphan page” and discover why and how it impacts SEO, along with the easiest way to fix the issue.| uSERP
Learn the answer to “what is white label SEO” and how to support your SEO agency with white label services that help you scale. A guide to white label SEO.| uSERP
Niche SEO helps you grow in competitive markets. Learn how to target the right keywords, fix site issues, and build links that drive real results.| uSERP
Discover how SEO reseller services let you rebrand expert SEO, save time, and earn recurring revenue while keeping clients happy.| uSERP
Use forum backlinks to improve search results without risking a manual penalty. Learn the best practices for ethical forum link building.| uSERP
International link building boosts rankings worldwide. Learn proven tactics, avoid common mistakes, and grow your global traffic.| uSERP
Reddit SEO guide for 2025: find the right subs, post helpful answers, amplify with Reddit Ads, and measure results in GA4 and Search Console.| uSERP
Learn about link building for local SEO, including what it is, why it matters, and proven local SEO strategies for your business in 2025.| uSERP
Your 2025 technical SEO plan: improve Core Web Vitals, streamline sitemaps and canonicals, secure HTTPS, and track wins in Search Console.| uSERP
Learn what social backlinking is, how it compares to traditional backlinking, and four strategies you can use to acquire social backlinks for your business.| uSERP
uSERP is a link building agency that earns clients premium backlinks from the best sites online to increase rankings, AI visibility, & ROI.| uSERP
Google's local advertising update takes effect on November 21; from that date, any business without a Google Business Profile cannot run Local ads.| uSERP
Google has partnered with Kairos Power to use small nuclear reactors to create the power it needs to run its AI data centers. Google said that by partnering with Kairos Power, it will have its first reactor before 2030 and more by 2035. AI tech needs a new power source Tech companies are increasingly looking […]| uSERP
Google updated its restrictions on business profile violations. Now, if you get caught using fake reviews or breaking other policy violations, you may be sanctioned. Google drops the hammer on fake reviews Some Google updates make headlines, others quietly come into play. Google’s latest business profile violation update is the latter, but it could have […]| uSERP
Google’s search advocate, John Mueller, has reaffirmed that heading hierarchy has little SEO impact and that fixing it will not improve your website rankings. Is heading element order necessary? In a recent Reddit discussion, Muller debunked the belief that Google considers heading orders necessary for SEO. The person asking wondered if using heading elements in […]| uSERP
Google’s search advocate, John Mueller, was at hand to provide helpful advice to a Redditor whose site was experiencing fluctuations they believed were significant, saying not to overreact to minor fluctuations when analyzing site performance data. Mueller advises on traffic fluctuations Search Engine Journal writer Matt G. Southern picked up on the Reddit conversation between […]| uSERP
A recent study by Newzdash shows that AI Overviews now appear in only 3.9% of search results, a steep decline and a new low since the rollout in May 2024. The Study Newzdash conducted their 9-week study to track 10,000 trending keywords across various news categories. Here’s their reason for the study: The results show […]| uSERP
Google began rolling out its highly awaited August 2024 core update on August 15. Google says the update will demote SEO-focused content and promote smaller independent websites that create helpful, high-quality content relative to searches. Full rollout completion is expected within a month. What is the Google August 2024 Core Update? The August 2024 Core […]| uSERP
A new report shows that traffic to publishers from Google Discovery is increasing but decreasing from Google Web Search. Newsdash is back in the news with its latest Google report, which analyzes over 8 billion clicks from numerous news publishers (to see where their traffic comes from) by comparing 2023 and 2024 Google Search Console […]| uSERP
John Mueller, a Senior Search Analyst at Google, has been addressing concerns about websites not recovering from a ranking drop after the September 2023 Google Helpful Content update, despite the completion of the March 2024 Google core update. Mueller recently said: “While recoveries are still possible, some things take much longer to be reassessed (sometimes […]| uSERP
In a recent conversation on X, Google Search Liaison stated that blocking specific content from showing up on Google Discovery is impossible. The confirmation illuminates Google’s crawling limitations and the gray area between content that’s great for organic SEO but forbidden in Google’s News and Discovery guidelines. Good for organic but bad for Discovery Matt […]| uSERP
Google’s senior search advocate, John Mueller, responded to questions about why Reddit content outranks credible websites and expert advice. The conversation occurred on LinkedIn, where an SEO expert asked John why Reddit content from an anonymous user outranks a named author and how Google sees this as credible content. Why do Redditors rank higher than […]| uSERP
Elizabeth Tucker, a 15-year former data scientist at Google and now Director of Product Management, appeared on Google’s Search Off the Record podcast, where John Mueller (Google Search Advocate) and Lizzi Sassman asked her how Google measures search quality. Tucker’s revelations on whether Google search quality is improving and how it quantifies search quality and […]| uSERP
New data shows Google has significantly reduced how often AI Overviews results show on search queries, down from 84% to 15%. As widely reported over the past weeks, Google’s AI Overviews got off to a rocky start, inducing mockery for providing incorrect and sometimes crazy answers like bathing with a toaster or gluing cheese to […]| uSERP
