Glenn Gabe explains how to use the data-nosnippet attribute to block specific text from being used to craft a search snippet in Google's search results.| The Internet Marketing Driver
Favicon gone missing? Glenn Gabe of GSQi covers 7 reasons your favicon disappeared from the Google search results (based on helping site owners troubleshoot problems.)| The Internet Marketing Driver
While researching reviews last week, I noticed Wirecutter wasn’t ranking as well in Google. And for some queries, they weren’t ranking AT ALL. So I dug in more to better understand their visibility trending in 2025. Note, we’ve had two broad core updates this year, including the March 2025 core update, and then most recently ... Read more The post Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ alg...| The Internet Marketing Driver
Glenn Gabe of GSQi explains how AI Search platforms like ChatGPT, Perplexity, Claude, and others cannot render JavaScript, and how that can cause big problems with rankings and visibility in AI Search.| The Internet Marketing Driver
Penguin 2.0 launched on Wednesday, May 22nd, and it’s an update that most SEOs have been eagerly awaiting. Leading up to the rollout, all signs pointed to a nasty algorithm update that was going to be bigger and badder than the Penguin 1.0. There was a lot of speculation about how aggressive it would be,| The Internet Marketing Driver
Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives. With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the| The Internet Marketing Driver
Summary: In the fall of 2014, both Bing and Google began surfacing song lyrics directly in the search engine results pages (SERPS). Since users could now find lyrics immediately in the SERPs, many wondered what would happen to lyrics websites that provided the same information, but required a click through to view the lyrics. This| The Internet Marketing Driver
If you’ve read some of my case studies in the past, then you know Panda can be a real pain the neck for large-scale websites. For example, publishers, ecommerce retailers, directories, and other websites that often have tens of thousands, hundreds of thousands, or millions of pages indexed. When sites grow that large, with many| The Internet Marketing Driver
4/21/15 was a date marked down in every SEO’s calendar with a giant red star next to it. That’s the day Google planned to roll out its mobile-friendly algorithm. They preannounced the update, which is rare, and Google explained it would have a significant impact on the smartphone search results. But then 4/21 arrived and| The Internet Marketing Driver
2015 has been an incredibly interesting year from a Google algorithm update standpoint. Although there weren’t many confirmed updates like previous years, it was still a relatively volatile year algo-wise. We had the mobile-friendly algorithm released in April of 2015, Phantom 2 confirmed in early May, and then Panda 4.2 in July. Although those are| The Internet Marketing Driver
Glenn Gabe of GSQi explains how rich snippets, including review, how-to, and faq snippets, can be impacted by Google's broad core updates and other major algorithm updates.| The Internet Marketing Driver
In early May there was a lot of chatter in the webmaster forums about a major Google update. Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant. Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it| The Internet Marketing Driver
Note: I reached out to Google last week to learn more about the current rollout of Panda 4.2, when it would be completed, and other interesting questions I had based on my analysis. But I haven’t heard anything back directly related to those questions. I will update this post if I receive more information about| The Internet Marketing Driver
Glenn Gabe of GSQi explains how to use Behavior Flow in Google Analytics to surface SEO engagement traps on a website.| The Internet Marketing Driver
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience issues, and more. From a content quality perspective, the site had an interesting situation. Some| The Internet Marketing Driver
Glenn Gabe covers how drops during Google's broad core updates could be due to relevancy adjustments, intent shifts, or overall site quality problems.| The Internet Marketing Driver
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits| The Internet Marketing Driver
Glenn Gabe covers the June 2025 core update including helpful content update surges, AI overview impact, YMYL volatility, and more.| The Internet Marketing Driver
{Update 8/13/18: I started noticing a number of ecommerce retailers being released from video carousels when their category or product pages didn't contain any video (or if the video just supported the main content on the page). The first signs of the change were on Sunday, 8/12/18 and I'm seeing the changes roll out more| The Internet Marketing Driver
Glenn Gabe from GSQi makes a case for AI Search Console (ASC), a Google search console-like reporting tool for site owners for each AI platform.| The Internet Marketing Driver
Glenn Gabe of GSQi explains how AI Search currently drives less than 1% of traffic to most sites in June 2025. Glenn also explains the risk of ignoring Google Search and how site owners run the risk of getting impacted by Google's broad core updates if quality problems creep in.| The Internet Marketing Driver
Glenn Gabe explains that even with AI Overviews surging in the search results, clicks and impressions can remain stable in other search verticals (like image search, video mode, and the News tab in Search).| The Internet Marketing Driver
Glenn Gabe explains how to combine AI overview data from third-party tools with GSC data to understand the impact on clicks and click-through rate.| The Internet Marketing Driver
{Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery and| The Internet Marketing Driver
A funny thing happened as I was finishing my last blog post about Google’s unconfirmed algorithm updates in 2015. I was getting ready to publish the post and the algo Richter scale in my office started to move – and move quickly. So I held off on publishing the post and waited for more data| The Internet Marketing Driver
In my last post, I explained what I have seen during the extended rollout of Panda 4.2. I ended up analyzing over seven weeks of Panda data, since P4.2 is going through an extended rollout. And yes, it’s still rolling out now. More about that soon. Overall, it had been very quiet leading up to| The Internet Marketing Driver
Glenn Gabe explains why lower-quality or unhelpful content that's highly visible in the Google search results can be extremely dangerous.| The Internet Marketing Driver
Glenn Gabe covers Google's evolving view of auto-translated content, including using AI to translate content at scale (based on Reddit's heavy use of AI-translations).| The Internet Marketing Driver
Glenn Gabe of GSQi covers how to export hourly data from Google Search Console (GSC) to compare clicks and impressions as major algorithm updates roll out.| The Internet Marketing Driver
While performing a link authority gap analysis recently for several companies, I noticed a common (and disturbing) theme. The sites had earned powerful links from major news and media publishers, yet the links were nofollowed. Or worse, those sites were mentioned based on their hard work and research, yet they weren’t linked to at all. ... Read more The post When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs] first appeared on ...| The Internet Marketing Driver
Glenn Gabe of GSQi covers the rapid expansion of Reddit's AI translations to several languages and how Google rankings for that content have boomed.| The Internet Marketing Driver
Glenn Gabe of G-Squared Interactive covers how Google's new AI Mode is being tracked in Google Search Console (GSC) now that Google announced the rollout.| The Internet Marketing Driver
Glenn Gabe covers important points and frequently answered questions about Google's broad core updates that are important for site owners to understand.| The Internet Marketing Driver
Nothing says “end of summer” like fading tans, empty propane tanks, sunscreen aversion, and… a fresh quality update. Yes, here we go again… As I mentioned in my post about the May 17, 2017 update, Google seems to be pushing quality updates almost monthly now (refreshing its quality algorithms). That’s great if you are looking to| The Internet Marketing Driver
{Updated on 7/4/16 with additional information and screenshots based on the impact from the June algorithm update.} {Updated on 7/6/16 with information about the gain or loss of rich snippets based on the June update.} {Updated on 7/11/16 with information about Penguin 4.0 from Google's John Mueller.} Summer is here, and it could be a| The Internet Marketing Driver
Glenn Gabe of GSQi provides five micro-case studies that underscore the complexity of Google's broad core algorithm updates.| The Internet Marketing Driver
The fall of 2016 was an extremely volatile time from a Google algorithm update standpoint. Actually, I believe it was the most volatile fall I have ever seen. We saw numerous updates from Google, including partial rollbacks. For example, we had Penguin 4 in late September and early October, and then massive volatility in November (with| The Internet Marketing Driver
Glenn Gabe explains a loophole in Google where sites with manual actions are still able to rank in AI overviews. And that provides a unique opportunity to view AIO performance data.| The Internet Marketing Driver
Google’s new index coverage reporting is killer. For a long time, the SEO community wanted something more powerful than the simple index status report in the old GSC. You know, something we could really sink our SEO teeth into. And we finally received that in the form of the new index coverage reporting in the| The Internet Marketing Driver
Glenn Gabe covers the Google December spam update, including 5 case studies spanning doorway pages, scaled content abuse, AI-generated content, and more.| The Internet Marketing Driver
Glenn Gabe of GSQi covers Google's December Product Reviews Update, including the extended rollout, volatility across sites, recoveries from the April PRU, content that is being rewarded, rich snippets impact, and more.| The Internet Marketing Driver
I was asked on September 26 whether or not I had seen another significant update after the August 1, 2018 update. That was a massive update and many sites were impacted across the web. Well, I said we were due, but didn’t realize how close we actually were. Just one day later on September 27,| The Internet Marketing Driver
Glenn Gabe of GSQi covers the May 2020 core update, including four case studies.| The Internet Marketing Driver
In 2018, we saw three broad core ranking updates that caused massive volatility in the search results globally. Those updates rolled out in March of 2018, August of 2018 (Medic Update), and then late September of 2018. All three were huge updates, which sent some sites dropping off a cliff and others surging through the| The Internet Marketing Driver
Glenn Gabe covers Google's December 2020 core update including analysis, tremors, reversals, key points for site owners, and tips and recommendations.| The Internet Marketing Driver
{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies covering drops and surges based on the update.} ----- On August 1, 2018 Google rolled out one of the biggest algorithm updates I’ve ever seen. It was huge and many sites saw| The Internet Marketing Driver
Glenn Gabe covers some of the huge visibility drops for sites violating Google's 'Site reputation abuse' spam policy.| The Internet Marketing Driver
Glenn Gabe covers two case studies underscoring the importance of catching sneaky mobile SEO problems in Google's mobile-first indexing world.| The Internet Marketing Driver
Glenn Gabe covers the deceptive tactic of hijacking a user's back button to provide a feed or content that can drive more pageviews, ad impressions, and revenue, while also potentially gaming Navboost (an important system for Google).| The Internet Marketing Driver
Glenn Gabe explains how Google's hidden gems update impacted forums heavily beginning in the fall of 2023. Many forums beyond Reddit and Quora surged in visibility.| The Internet Marketing Driver
When experiencing a traffic drop due to an algorithm update, redesign, migration, or some other event, it’s important to dig into the drop to understand the queries and landing pages that saw the biggest change. When you do, you can have a strong feel for the pages impacted and the queries leading to those pages| The Internet Marketing Driver
Google has been releasing new features in the search results more and more recently that can have a big impact on SERP treatment, click-through rate, and potentially traffic. Three of those features are part of Google’s “best answer carousels” and include Q&A, How-to, and FAQ snippets. Q&A has been live for a while already, while| The Internet Marketing Driver
How to automate a delta report via the Google Search Console API and Analytics Edge to export, filter, and compare data across timeframes. Learn more.| The Internet Marketing Driver
Why manual actions are not sufficient for enforcing Google's site reputation abuse spam policy (including how noindexing or blocking via robots.txt can fail).| The Internet Marketing Driver
Glenn Gabe of GSQi explains how to export translated results from Google Search Console by country via the GSC API and Analytics Edge.| The Internet Marketing Driver
Glenn Gabe covers a scary and confusing spike in indexing in Google Search Console and why that might be totally fine for site owners and SEOs.| The Internet Marketing Driver
Glenn Gabe covers a site that got hit hard by multiple algorithms updates in the fall of 2023 and how that site saw wild volatility when the March 2024 core update rolled out.| The Internet Marketing Driver
Glenn Gabe of GSQi explains how to use 'preview controls' to remove content and links from Google's AI Overviews and AI Mode (including a case study).| The Internet Marketing Driver
Glenn Gabe of GSQi explains how the transition of Google's helpful content system to its core ranking system was supposed to work. This happened with the rollout of the March 2024 Google broad core update.| The Internet Marketing Driver
Glenn Gabe of GSQi explains how to bulk export Merchant Listings data via the Search Console API using Analytics Edge in Excel.| The Internet Marketing Driver
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And| The Internet Marketing Driver
Glenn Gabe of GSQi explains the potential role of UX in Google's September 2023 helpful content update.| The Internet Marketing Driver
