Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization (RoGEO) is becoming the new standard of measurement for performance content teams… Generative Engine Optimization […]| Ross Simmonds
What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live demos, to engage potential customers effectively. BoFu content is specifically tailored to address the needs […]| Ross Simmonds