Granfluencers: The Latest Digital Marketing Trend | Girlpower Marketing
Influencers aren't all Millennials and Gen Z. Boomers are also increasingly tech savvy, resulting in the rise of Granfluencers.| Girlpower Marketing
With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. To prepare for what’s to come, it’s wise to look back at this year—where we’ve been, where we are now, and where we expect to go. One tactic that […] The post Cracking the Code: How Influencer Marketing Can Drive Female-Centric Brand Success in 2024 appeared first on Girlpower Marketing.| Girlpower Marketing
Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Today, content marketing is one of the best ways to help your […] The post Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy appeared first on Girlpower Marketing.| Girlpower Marketing
When facing a downturn in the economy, we often look to the past for lessons on how to deal with the present. What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a […] The post How Social Media and Influencer Marketing Will Propel Your CPG Brand Through a Recession appeared first on Girlpower Marketing.| Girlpower Marketing
When facing a financial downturn, many CPG companies start looking for ways to cut their budgets. Often, the first thing to go is food and beverage marketing. Too many companies believe they can survive the difficult times with their current customer base. But unfortunately, it’s indisputable that sales will most certainly decline without marketing to […] The post Making the Most of Food and Beverage Marketing During a Financial Downturn appeared first on Girlpower Marketing.| Girlpower Marketing
There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Let’s break it down a little. What Is Content Marketing? Content marketing is a long-term strategy to deliver quality content to your target audience that aims to build trust, boost engagement, and ultimately increase conversions through creative content delivery. […] The post Is Content Marketing Your Key to Capturing New Customers? appeared first on Girlpower ...| Girlpower Marketing
Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. Yes, that even includes Baby […] The post 3 Reasons Brands Should Be Using TikTok appeared first on Girlpower Marketing.| Girlpower Marketing
Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to […] The post Understand Pet Owners Across Generations for Effective Marketing appeared first on Girlpower Marketing.| Girlpower Marketing
In 2021, more than 72% of Americans used social media — an increase of more than 10 million people. These 240 million users spend an average of two hours and seven minutes on social media every day. It’s safe to say that as new platforms and features continue to emerge, even more people will jump on board. […] The post Social Media Trends to Embrace in 2022 appeared first on Girlpower Marketing.| Girlpower Marketing
Influencers aren't all Millennials and Gen Z. Boomers are also increasingly tech savvy, resulting in the rise of Granfluencers.| Girlpower Marketing
Women control over $20 trillion in world-wide spending. Learn more about the purchasing power of women, from Millennials to Baby Boomers, in various markets| Girlpower Marketing
TikTok has evolved from a social music sharing platform to one of the most powerful marketing tools available.| Girlpower Marketing
