The Rebranding Agency That Can Guarantee Performance.
Combining strategy, design, and consumer testing, our Path To Performance™ process helps brands confidently put products up against the toughest competitors.| SmashBrand
Combining strategy, design, and consumer testing, our Path To Performance™ process helps brands confidently put products up against the toughest competitors.| SmashBrand
Considering a website rebrand and want to take the right steps? You're in luck. This complete website rebranding guide discusses everything you must know.| SmashBrand
There is no more critical aspect of rebranding than the packaging design. That's why we've created a comprehensive how-to guide for rebranding products.| SmashBrand
More than inspiration, we've identified the key takeaways from some of the best rebranding examples for the past several decades.| SmashBrand
Do you know what it takes to successfully rebrand a logo? There's a lot more to it than you think which is why we have created this guide to logo rebranding.| SmashBrand
Learn how to rebrand a company with our comprehensive guide, detailing the essential steps in the correct sequence for a successful brand transformation.| SmashBrand
Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place. The post Don’t Guess Your Way To An Assortment Strategy. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now. The post Winning the Shelf War with Smarter Category Positioning. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose. The post Branding And Positioning That Make Consumers Choose You. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Learn why performance marketing isn’t brand positioning and how a clear, consumer-driven strategy drives lasting growth beyond the click.| SmashBrand
Package design & branding agency that designs, tests, and optimizes your packaging with consumers so you can be sure it sells before it hits shelves.| SmashBrand
See how a packaging refresh led to a 13pt increase in purchase intent for Aspire Energy, driving stronger engagement and expansion into retailers like Walmart.| SmashBrand
Oregon State University worked with Nike to redesign their logo and develop a whole, across the board rebrand. Learn about Branding| SmashBrand
Discover the secrets of effective product branding and develop a strategy that maximizes sales performance while avoiding common pitfalls.| SmashBrand
Marketing and branding are two essential aspects of an effective customer outreach strategy—and the two need to be leveraged in tandem to see results.| SmashBrand
Do you have business in an online marketplace? Read on to learn about 10 Ecommerce branding strategies that can take your online store to a new height.| SmashBrand
Here are some of the most common branding mistakes that can spell doom for any product. Avoid these mistakes and chances are you can build a strong brand.| SmashBrand
Don't anchor yourself to a losing strategy or think that because you're not a B2C, your branding and positioning doesn't matter.| SmashBrand
Branding can be an elusive subject in the industry. With all the definitions out there, there’s one word that sums it all up.| SmashBrand
Learn the impacts of 3d logos on branding and how to leverage them for greater recall. This expert guide provides benefits and tips for branding with 3d logos.| SmashBrand
Do you want to know what is product branding? This article explains all the fundamental concepts of product branding in detail, making it easier to understand,| SmashBrand
Discover the key steps involved in formulating an effective multi product branding strategy and learn how to manage a multi product brand effectively.| SmashBrand
Learn about the essential brand positioning components to uniquely position your brand in the target market and enhance your equity and market share.| SmashBrand
How do you stand out and leave a lasting impression with your wine packaging design? That is exactly what this complete guide for wine brands covers.| SmashBrand
Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.| SmashBrand
Customers like to buy products from online stores for many reasons, including a flexible return policy, good-quality products, and wide availability. Due to this increasing trend in online sales, the e-commerce world has become exponentially crowded. Under such conditions, innovative e-commerce packaging can make a huge difference. Great e-commerce packaging safeguards the product and serves| SmashBrand
The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.| SmashBrand
Learn the art of brand development in marketing and master the steps to crafting a successful strategy to turn your company into a scalable brand.| SmashBrand
The tale of Patrón's bottle is one to take note of if your business sells anything that sits on a shelf hoping to be purchased.| SmashBrand
Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Thirsting for a beverage packaging design that performs? Learn the best strategies for drink products and how to identify innovative packaging opportunities.| SmashBrand
Discover how data-driven strategy turns CPG brand innovations into market-winning products with guaranteed performance.| SmashBrand
Are you a natural products brand looking to stand out from the competition? Learn most effective packaging design strategies for the natural products industry.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
Learn an extremely effective way to develop your own brand from these four successful marketing strategies. The concpets you learn may surprise you.| SmashBrand
Every great brand has an instantly identifiable symbol. Once you've thought of your own crisp, clean identifier, you'll be on your way.| SmashBrand
In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.| SmashBrand
There is little chance of success when you do not implement a strategic brand identity development process. This guide teaches you each step necessary to win.| SmashBrand
Learn the art of brand equity development using these eight proven strategies. Discover the key steps involved in the process and boost your brand growth.| SmashBrand
Wondering how to come up with product names that are memorable, easy to read, and attract the target customers at first sight? Read this comprehensive guide.| SmashBrand
This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.| SmashBrand
A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.| SmashBrand
Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.| SmashBrand
In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.| SmashBrand
Brand naming is more than important, it's critical to short and long term success; unlock the strategies for creating names that leave a lasting impression.| SmashBrand
Learn how to devise a data-driven product branding strategy that boosts brand awareness, maximizes brand equity, and improves sales performance.| SmashBrand
Naming and branding are essential for creating a strong brand identity. Learn the steps to build a memorable and meaningful brand name and visual identity here.| SmashBrand
Looking for an ultimate guide to brand voice development? You are in the right place. This article explains everything in simple, yet highly effective way.| SmashBrand
Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.| SmashBrand
See how we helped Ollie achieve a 19pt increase in purchase intent with our integrated approach to brand development and packaging design.| SmashBrand
Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.| SmashBrand
Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.| SmashBrand
Want to know how to create a winning brand positioning statement? Check out this article and learn how to craft the perfect positioning statement.| SmashBrand
Discover why rebranding is key for business growth. Learn about the top reasons to rebrand, such as boosting brand perception and equity in this article| SmashBrand
We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.| SmashBrand
Rebranding package designs requires in-depth research, strategic goals, and impactful design. Learn how updating package designs helps brands stand out.| SmashBrand
With over two decades of rebranding experience, we've compiled a comprehensive list of the primary reasons for rebranding a company and how to do it right.| SmashBrand
SmashBrand’s new product ideation service uses consumer insights and market trends to create innovative, realistic product concepts that unlock new growth opportunities.| SmashBrand
Discover various product branding examples and learn how major CPG brands leverage multiple kinds of branding strategies to boost their revenue.| SmashBrand
Discover the most clever Product Branding and Marketing tactics that works in all marketing conditions. Learn how to promote your product effectively.| SmashBrand
This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
Want to understand the variations between Corporate Branding Vs. Product Branding techniques and strategies? This article is the ideal starting point for you.| SmashBrand
This article will teach you how to approach brand innovation and packaging for greater product trial faster, faster sell through, and more sales opportunities.| SmashBrand
Learn the recent trends and strategies for creating winning products in this complete guide where we discuss the best box packaging design ideas for 2024.| SmashBrand
Stay up to date on the latest trends and innovations in alcohol packaging design. Learn the right way to stand out and win in the competitive alcohol industry.| SmashBrand
There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.| SmashBrand
Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.| SmashBrand
There's more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.| SmashBrand
Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.| SmashBrand
Branding basics are underappreciated. This article "The Basics of Branding" teaches you how to become distinct by sticking to the fundamental principles.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
This is a must-read guide for any company in naming a product. Discover and review the possible product naming strategies available for CPG brands.| SmashBrand
This complete guide explores effective ways to create a product naming architecture with compounding benefits for continuously driving brand growth.| SmashBrand
Finding the perfect name can feel overwhelming, but it doesn't have to be that way. This guide teaches you how to conduct a successful naming workshop.| SmashBrand
Retail brand development requires a significant investment and robust strategy. This article helps guides you on how to position and brand your retail stores.| SmashBrand
Looking for a complete guide on building the best brand positioning strategy? This article is the perfect place to learn about making a winning strategy.| SmashBrand
Learn how we helped Groove Life experience an 18pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
SmashBrand crafts consumer-winning value propositions using data-driven insights and validation to ensure meaningful differentiation and drive brand preference.| SmashBrand
SmashBrand creates a unique, data-driven brand personality that fosters customer loyalty, enhances brand recognition, and differentiates your brand from competitors.| SmashBrand
SmashBrand’s brand foundations service creates a clear, consistent brand playbook, ensuring distinct positioning, internal alignment, and sustainable growth.| SmashBrand
SmashBrand’s competitive product audits identify opportunities for differentiation through market analysis, ensuring your product stands out and drives sales.| SmashBrand
More than a rebranding checklist, we've created a comprehensive guide on creating a successful roadmap setting you up to take your brand to the next level.| SmashBrand
This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.| SmashBrand
As your brand innovation agency, our process is driven by achieving revenue growth and household penetration for our CPG clients - learn how we can help.| SmashBrand
Learn how we helped Vega Sports experience a 9pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
Launching a new product, brand, or category? These branding and packaging design tactics will help you become an industry leader and stand out in the market.| SmashBrand
In this complete guide for developing a brand extension strategy, you will discover how to capture greater market share with your next product launch.| SmashBrand
Sounds cheesy, but the fastest way to the checkout aisle is through your buyer’s heart. Competition is steep; only eye-catching designs distinguish themselves.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
You can’t control the number of consumers that pass your product on the shelf, but you can control the percentage of them that find and buy the product.| SmashBrand
Learn the importance of brand recall in CPG market. This article covers different ways that your brand can increase customer retention and line extension.| SmashBrand
Packaging design is typically an opinionated process. Performance-driven brand growth, however, requires a more objective methodology.| SmashBrand
SmashBrand delivers structural packaging design that blends innovation with market insights, ensuring manufacturable, user-friendly packaging that drives retail performance.| SmashBrand
SmashBrand creates optimized ecommerce assets, including product imagery and promotional assets, designed to boost brand visibility, engagement, and sales online.| SmashBrand
We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.| SmashBrand
Learn how we helped Zing Zang experience a 7pt increase in purchase intent through our integration brand development and packaging design process.| SmashBrand
See how we helped Yucatan Guacamole experience a 30% increase in sales through our integrated brand development and packaging design process.| SmashBrand
