WildPaw Packaging Design Case Study
Learn how we helped Encompass Pet Group create a new pet wellness brand that outperformed category leaders through consumer-driven design and shelf-optimized packaging.| SmashBrand
Learn how we helped Encompass Pet Group create a new pet wellness brand that outperformed category leaders through consumer-driven design and shelf-optimized packaging.| SmashBrand
Learn how to create nutraceutical packaging design that builds trust, boosts sales, and delivers shelf-to-screen impact with a data-driven strategy. The post How to Develop a Nutraceutical Packaging Design That Wins. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Master Walmart packaging design with data-driven tactics that drive shelf impact, shopper clarity, and retail compliance. Learn what truly wins in-store.| SmashBrand
Learn how we helped Rythm experience a create a TCH beverage line to expand into new channels for broader consumer adoption.| SmashBrand
Brand design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
Learn how to craft a vitamin packaging design that grabs attention, builds trust, and drives purchase with a data-backed strategy and visual performance. The post How to Build Vitamin Packaging Design That Wins at Retail. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design. The post How Not to be a Cracker Barrel. first appeared on SmashBrand - Package Design and Branding Agency.| SmashBrand – Package Design and Branding Agency
Discover how to create standout plant-based packaging design that drives trial, boosts shelf impact, and avoids the common mistakes killing consumer interest.| SmashBrand
A SaaS branding strategy involves defining your purpose and unique value proposition, then developing a narrative and visuals to tie your brand together.| SmashBrand
Discover why most packaging design for durable goods fails and how to fix it with strategic, data-driven design that builds trust and drives trial.| SmashBrand
Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.| SmashBrand
Discover how innovative laundry packaging design drives shelf performance, boosts purchase intent, and fosters trust through tested strategies and insights.| SmashBrand
Combining strategy, design, and consumer testing, our Path To Performance™ process helps brands confidently put products up against the toughest competitors.| SmashBrand
Considering a website rebrand and want to take the right steps? You're in luck. This complete website rebranding guide discusses everything you must know.| SmashBrand
There is no more critical aspect of rebranding than the packaging design. That's why we've created a comprehensive how-to guide for rebranding products.| SmashBrand
More than inspiration, we've identified the key takeaways from some of the best rebranding examples for the past several decades.| SmashBrand
Do you know what it takes to successfully rebrand a logo? There's a lot more to it than you think which is why we have created this guide to logo rebranding.| SmashBrand
Learn how to rebrand a company with our comprehensive guide, detailing the essential steps in the correct sequence for a successful brand transformation.| SmashBrand
Learn why performance marketing isn’t brand positioning and how a clear, consumer-driven strategy drives lasting growth beyond the click.| SmashBrand
Package design & branding agency that designs, tests, and optimizes your packaging with consumers so you can be sure it sells before it hits shelves.| SmashBrand
See how a packaging refresh led to a 13pt increase in purchase intent for Aspire Energy, driving stronger engagement and expansion into retailers like Walmart.| SmashBrand
Oregon State University worked with Nike to redesign their logo and develop a whole, across the board rebrand. Learn about Branding| SmashBrand
Discover the secrets of effective product branding and develop a strategy that maximizes sales performance while avoiding common pitfalls.| SmashBrand
Marketing and branding are two essential aspects of an effective customer outreach strategy—and the two need to be leveraged in tandem to see results.| SmashBrand
Do you have business in an online marketplace? Read on to learn about 10 Ecommerce branding strategies that can take your online store to a new height.| SmashBrand
Here are some of the most common branding mistakes that can spell doom for any product. Avoid these mistakes and chances are you can build a strong brand.| SmashBrand
Don't anchor yourself to a losing strategy or think that because you're not a B2C, your branding and positioning doesn't matter.| SmashBrand
Branding can be an elusive subject in the industry. With all the definitions out there, there’s one word that sums it all up.| SmashBrand
Learn the impacts of 3d logos on branding and how to leverage them for greater recall. This expert guide provides benefits and tips for branding with 3d logos.| SmashBrand
Do you want to know what is product branding? This article explains all the fundamental concepts of product branding in detail, making it easier to understand,| SmashBrand
Discover the key steps involved in formulating an effective multi product branding strategy and learn how to manage a multi product brand effectively.| SmashBrand
Learn about the essential brand positioning components to uniquely position your brand in the target market and enhance your equity and market share.| SmashBrand
How do you stand out and leave a lasting impression with your wine packaging design? That is exactly what this complete guide for wine brands covers.| SmashBrand
Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.| SmashBrand
Customers like to buy products from online stores for many reasons, including a flexible return policy, good-quality products, and wide availability. Due to this increasing trend in online sales, the e-commerce world has become exponentially crowded. Under such conditions, innovative e-commerce packaging can make a huge difference. Great e-commerce packaging safeguards the product and serves| SmashBrand
The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.| SmashBrand
Learn the art of brand development in marketing and master the steps to crafting a successful strategy to turn your company into a scalable brand.| SmashBrand
The tale of Patrón's bottle is one to take note of if your business sells anything that sits on a shelf hoping to be purchased.| SmashBrand
Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Thirsting for a beverage packaging design that performs? Learn the best strategies for drink products and how to identify innovative packaging opportunities.| SmashBrand
Discover how data-driven strategy turns CPG brand innovations into market-winning products with guaranteed performance.| SmashBrand
Are you a natural products brand looking to stand out from the competition? Learn most effective packaging design strategies for the natural products industry.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
Learn an extremely effective way to develop your own brand from these four successful marketing strategies. The concpets you learn may surprise you.| SmashBrand
Every great brand has an instantly identifiable symbol. Once you've thought of your own crisp, clean identifier, you'll be on your way.| SmashBrand
In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.| SmashBrand
There is little chance of success when you do not implement a strategic brand identity development process. This guide teaches you each step necessary to win.| SmashBrand
Learn the art of brand equity development using these eight proven strategies. Discover the key steps involved in the process and boost your brand growth.| SmashBrand
Wondering how to come up with product names that are memorable, easy to read, and attract the target customers at first sight? Read this comprehensive guide.| SmashBrand
This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.| SmashBrand
A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.| SmashBrand
Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.| SmashBrand
In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.| SmashBrand
Brand naming is more than important, it's critical to short and long term success; unlock the strategies for creating names that leave a lasting impression.| SmashBrand
Learn how to devise a data-driven product branding strategy that boosts brand awareness, maximizes brand equity, and improves sales performance.| SmashBrand
See how we helped Ollie achieve a 19pt increase in purchase intent with our integrated approach to brand development and packaging design.| SmashBrand
Want to know how to create a winning brand positioning statement? Check out this article and learn how to craft the perfect positioning statement.| SmashBrand
Discover why rebranding is key for business growth. Learn about the top reasons to rebrand, such as boosting brand perception and equity in this article| SmashBrand
We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.| SmashBrand
Rebranding package designs requires in-depth research, strategic goals, and impactful design. Learn how updating package designs helps brands stand out.| SmashBrand
With over two decades of rebranding experience, we've compiled a comprehensive list of the primary reasons for rebranding a company and how to do it right.| SmashBrand
SmashBrand’s new product ideation service uses consumer insights and market trends to create innovative, realistic product concepts that unlock new growth opportunities.| SmashBrand
Discover various product branding examples and learn how major CPG brands leverage multiple kinds of branding strategies to boost their revenue.| SmashBrand
Discover the most clever Product Branding and Marketing tactics that works in all marketing conditions. Learn how to promote your product effectively.| SmashBrand
This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
Want to understand the variations between Corporate Branding Vs. Product Branding techniques and strategies? This article is the ideal starting point for you.| SmashBrand
This article will teach you how to approach brand innovation and packaging for greater product trial faster, faster sell through, and more sales opportunities.| SmashBrand
Learn the recent trends and strategies for creating winning products in this complete guide where we discuss the best box packaging design ideas for 2024.| SmashBrand
Stay up to date on the latest trends and innovations in alcohol packaging design. Learn the right way to stand out and win in the competitive alcohol industry.| SmashBrand
There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.| SmashBrand
Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.| SmashBrand
There's more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.| SmashBrand
Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.| SmashBrand
Branding basics are underappreciated. This article "The Basics of Branding" teaches you how to become distinct by sticking to the fundamental principles.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
This is a must-read guide for any company in naming a product. Discover and review the possible product naming strategies available for CPG brands.| SmashBrand
This complete guide explores effective ways to create a product naming architecture with compounding benefits for continuously driving brand growth.| SmashBrand
Finding the perfect name can feel overwhelming, but it doesn't have to be that way. This guide teaches you how to conduct a successful naming workshop.| SmashBrand
Retail brand development requires a significant investment and robust strategy. This article helps guides you on how to position and brand your retail stores.| SmashBrand
Looking for a complete guide on building the best brand positioning strategy? This article is the perfect place to learn about making a winning strategy.| SmashBrand
Learn how we helped Groove Life experience an 18pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
SmashBrand crafts consumer-winning value propositions using data-driven insights and validation to ensure meaningful differentiation and drive brand preference.| SmashBrand
SmashBrand creates a unique, data-driven brand personality that fosters customer loyalty, enhances brand recognition, and differentiates your brand from competitors.| SmashBrand
SmashBrand’s brand foundations service creates a clear, consistent brand playbook, ensuring distinct positioning, internal alignment, and sustainable growth.| SmashBrand
SmashBrand’s competitive product audits identify opportunities for differentiation through market analysis, ensuring your product stands out and drives sales.| SmashBrand
More than a rebranding checklist, we've created a comprehensive guide on creating a successful roadmap setting you up to take your brand to the next level.| SmashBrand
This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.| SmashBrand
As your brand innovation agency, our process is driven by achieving revenue growth and household penetration for our CPG clients - learn how we can help.| SmashBrand
Learn how we helped Vega Sports experience a 9pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
Launching a new product, brand, or category? These branding and packaging design tactics will help you become an industry leader and stand out in the market.| SmashBrand
In this complete guide for developing a brand extension strategy, you will discover how to capture greater market share with your next product launch.| SmashBrand
Sounds cheesy, but the fastest way to the checkout aisle is through your buyer’s heart. Competition is steep; only eye-catching designs distinguish themselves.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
You can’t control the number of consumers that pass your product on the shelf, but you can control the percentage of them that find and buy the product.| SmashBrand
Learn the importance of brand recall in CPG market. This article covers different ways that your brand can increase customer retention and line extension.| SmashBrand
Packaging design is typically an opinionated process. Performance-driven brand growth, however, requires a more objective methodology.| SmashBrand
SmashBrand delivers structural packaging design that blends innovation with market insights, ensuring manufacturable, user-friendly packaging that drives retail performance.| SmashBrand
SmashBrand creates optimized ecommerce assets, including product imagery and promotional assets, designed to boost brand visibility, engagement, and sales online.| SmashBrand
