Choosing your company’s most beneficial data collection type can dramatically improve your marketing strategy. Client information can help your small business’s design and marketing team better understand your customers, which can boost growth and create more effective engagement. Finding a suitable service for your small business is extremely important. You must consider the pros and cons of first-, second- and third-party data collection to determine what’s best for your company.| cmsreport.com
As a small or medium business owner, you are consistently asked to do more with less — less time, less budget and fewer hands on deck. Every decision can impact your bottom line and your bandwidth. One of the biggest choices you will face is building an in-house team or bringing in outside experts.In-house teams give you closer collaboration and deep brand familiarity. However, outsourcing can offer flexibility, lower costs and quick access to specialized skills without a long-term commitme...| cmsreport.com
Content is at the heart of every brand’s marketing strategy, but manually managing the process can be a significant hurdle. With content teams expected to quickly produce engaging pieces, finding ways to work faster without sacrificing quality has become more crucial than ever.Artificial intelligence (AI) is becoming the answer to this challenge. Marketing teams that use intelligent tools can distribute result-boosting content more efficiently.The Importance of Implementing AI in Content Ma...| cmsreport.com
If you are familiar with SEO practices then you know how important high-quality content is. In that case, you are also aware that it is no small feat. What you come up with has to be something unique, that one has written before, and it needs to have a strong strategy behind it. Building top-notch and diversified backlinks is extremely beneficial, but the majority of SEO practitioners is well-aware of the dark side of the link building game – the black-hat link building practices. This is w...| cmsreport.com
If you’ve made a recent search in Google, you’ve likely noticed some changes in its interface. In the past, you’d simply be given a long list of websites that closely match the relevancy of your search. However, now Google has introduced AI Overviews that provide summarized results based on how you asked your question.While this updated interface can be incredibly helpful as a user, as a business, you may have mixed feelings, and for good reason. The reality of AI-powered search is tha...| cmsreport.com
OWC Announces New Updates to NAS JellyfishPress ReleaseWed, 06/11/2025 - 11:43 WOODSTOCK, IL – June 11, 2025 – Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced the latest software release for its acclaimed OWC Jellyfish network-attached storage (NAS) solution. Read more about OWC...|
In today's hyper-connected digital world, application security is more critical than ever. With the increasing number of cyber threats targeting software vulnerabilities, security testing has become a non-negotiable aspect of the software development life cycle (SDLC). Two of the most common and essential types of security testing are Static Application Security Testing (SAST) and Dynamic Application Security Testing (DAST). Each has its strengths, limitations, and ideal use cases.| cmsreport.com
Business professionals are familiar with greenwashing and social washing as ways corporations manipulate customers — whether intentionally or not — with misleading information. Since the advent of widespread artificial intelligence (AI), AI washing has become a trend. Uncover what this entails and how entities can avoid it to maintain customer loyalty.| cmsreport.com
Using AI-Driven Analytics To Optimize E-Commerce Inventory ManagementDevin PartidaFri, 05/09/2025 - 14:58 Analytics systems powered by artificial intelligence (AI) could reshape the e-commerce sector’s traditional inventory management model, streamlining the order life cycle and preventing stockouts. Business leaders can raise their odds of success if they understand which applications are most impactful and how to navigate integration. AI’s Popularity in E-Commerce Major e-commerce...|
Selling a Single-Purchase Product? Here’s How to Keep Customers Coming Back for MoreEleanor HecksThu, 05/08/2025 - 12:56 If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth. Read more about Selling a Single-Purcha...|
Do you dream of connecting your small business with global audiences? Make it a reality with a scaling plan and determination. Consistent and practical branding should be the foundation. Then, consumers everywhere can identify you among thousands of competitors. Follow these recommendations to overcome the challenges designers, marketers and owners face during expansion.| cmsreport.com
The gig economy has grown exponentially in recent years, revolutionizing how companies approach staffing and workforce management. Characterized by freelance and short-term contracts, this dynamic workforce model offers flexibility, cost-efficiency and access to specialized skills.Understanding how to harness the gig economy can give businesses a competitive edge. Here are 10 strategies for effectively integrating gig workers into their operations.| cmsreport.com
Mobile apps offer another way to engage donors and remind them a nonprofit needs their contributions to thrive. Watching technology combine with philanthropy is thrilling. Nonprofits have struggled over the years to attract and retain donors, but tapping into app technology improves the odds. Nonprofits are already using mobile app technology to build relationships with the people they serve and those who believe in their causes. Knowing mobile apps can drive success and implementing them fo...| cmsreport.com