Customer Lifetime Value (LTV) Metric · Measure the amount of gross profit that is generated from a customer over the entire time they do business with a company.| www.klipfolio.com
This metric tells you if the lifetime value of a customer is higher or lower than the marketing and sales costs to acquire that customer.| www.klipfolio.com
Digital Marketing Metrics and KPIs are values that marketing teams use to measure and track the performance of a digital marketing campaign.| www.klipfolio.com
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Read our KPI guide to learn the meaning of the term.| www.klipfolio.com
