What is a content hub? - Optimizely
A content hub is a curated collection of branded content on a specific topic or subject.| Optimizely
A content hub is a curated collection of branded content on a specific topic or subject.| Optimizely
User flow is the path taken by a prototypical user on a website or app to complete a task.| Optimizely
Prove the impact of every release with experimentation, and make decisions with real-time statistics.| Optimizely
In the world of A/B testing, experimentation beats opinions. Here's a list of 6 measuring pillars you can use to build a culture of experimentation.| Optimizely
Continuous Integration (CI) is a devops and software development practice where code is continuously integrated and are automatically built and tested.| Optimizely
This product experimentation guide makes it easy to learn how to build features that your customers actually want to use.| Optimizely
Blue-green deployment is a software development technique which uses two production environments (blue & green) to make software deployment easier and safer.| Optimizely
Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric,| Optimizely
A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. They show where users have clicked on a page.| Optimizely
Quickly rollout new features and prove value with less risk, at no cost. Completely free, no credit card needed.| Optimizely
Innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations.| Optimizely
Trunk-based development (TBD) is a software development strategy where engineers merge smaller changes more frequently into the main codebase| Optimizely
Testing in production (TIP) is a software development practice in which new code changes are tested on live user traffic rather than in a staging environment.| Optimizely
A feature toggle is a mechanism that allows code to be turned “on” or “off” remotely without the need for a deploy.| Optimizely
A feature rollout is the software development process of introducing a new feature to a set of users.| Optimizely
Feature management refers to the process of developing, delivering, and optimizing new features. Teams test and release features to specific users or groups.| Optimizely
A feature branch is a copy of the main codebase where an individual or team of software developers can work on a new feature until it is complete.| Optimizely
Continuous Delivery is the software development process of getting code changes into production quickly, safely and with higher quality.| Optimizely
Canary Testing is a way to reduce risk and validate new software by releasing software to a small percentage of users.| Optimizely
Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.| Optimizely
Looking to get started with Optimizely products? Look no further! Quickly get access for exactly the products you need to succeed.| Optimizely
Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s products to its potential customers.| Optimizely
There's a reason some experimentation programs scale while others stagnate. The difference isn't in their tools or talent, it's in the metrics they measure.| Optimizely
A sales funnel is a visual metaphor for the path taken by a potential customer as they move towards becoming a customer.| Optimizely
Customized pricing to your specific needs, so you can make the next step towards optimized experiences.| Optimizely
Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.| Optimizely
Content Marketing Platform brings teams together on a single platform to share plans, collaborate on assets and flawlessly execute campaigns.| Optimizely
Say hello to the leading CMS, specifically designed to help every marketer create, edit, and publish breathtaking experiences.| Optimizely
Digital Asset Management helps you upload, store, manage and categorize your files online. Collaborate, share for review and control how it's used.| Optimizely
Web analytics is the measurement of data to understand user behavior across web pages. So, businesses can optimize site performance and improve user experience.| Optimizely
A conversion occurs when a user completes some predetermined action on your site. Typically tracked in marketing analytics tools.| Optimizely
Maximize the use of Optimizely products with helpful integrations and apps. Extend functionality and connect with other platforms| Optimizely
Deliver modern, relevant commerce experiences your customers will love · Launch your business, your way.| Optimizely
Let us help you uncover customer insights and create high-performing experiences in the blink of an eye.| Optimizely
The Optimization Glossary is a dictionary of the terminology most commonly used by optimization, content and commerce professionals.| Optimizely
A content management system, aka CMS, is software used to manage content, allowing multiple contributors to create, edit and publish.| Optimizely
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver.| Optimizely
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.| Optimizely
Statistical significance is the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.| Optimizely
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.| Optimizely
Feature flags are a software development technique that turns certain functionality on and off during runtime, without deploying new code.| Optimizely
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from website or mobile app. Focus is on improving user experience| Optimizely
Quickly estimate needed audience sizes for experiments with this tool. Enter a few estimations to plan and prepare for your experiments.| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely
