CMI: Content Marketing Strategy, Research
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.| contentmarketinginstitute.com
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.| contentmarketinginstitute.com
Input from you and your peers in CMI’s surveys generated a lot of numbers. We curated the top stats from the 2024 B2B content marketing research, career outlook, and niche surveys of marketers, demand-gen marketers, and bloggers.| contentmarketinginstitute.com
SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.| contentmarketinginstitute.com
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.| contentmarketinginstitute.com
Improve your visual content strategy to better support your content marketing with these practical tips. – Content Marketing Institute| Content Marketing Institute
Learn what a content mission statement is and why you need one with these stand-out examples – Content Marketing Institute| Content Marketing Institute
How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.| Content Marketing Institute
Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.| Content Marketing Institute
You have a personal brand. Your employer has a corporate brand. It’s time to be smarter about how they intertwine – Content Marketing Institute| Content Marketing Institute
If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.| Content Marketing Institute
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.| Content Marketing Institute
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.| Content Marketing Institute
Get all the details straight and put everybody working on the same page with this Creating Valuable Content checklist – Content Marketing Institute| Content Marketing Institute
Using visuals can effectively convey your content marketing strategy. Here are some ideas on how to do that. – Content Marketing Institute| Content Marketing Institute
A brand style guide can prevent branding fails, thwart inconsistencies, and mitigate miscommunication. Here’s how to do it – Content Marketing Institute| Content Marketing Institute
Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips.| Content Marketing Institute
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.| Content Marketing Institute
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.| Content Marketing Institute
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.| Content Marketing Institute
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.| Content Marketing Institute
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.| Content Marketing Institute
LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.| Content Marketing Institute
Learn the answer to the question "What is content marketing," including a content marketing definition and resources to make it part of your marketing process.| Content Marketing Institute
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.| Content Marketing Institute
For excellent proof that content marketing works, let these nine statistics do the talking – Content Marketing Institute| Content Marketing Institute
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.| Content Marketing Institute
