As the calendar flips to a new year, you have to admire the resolutions that are narrow enough in ambition to actually pull off. Quitting a vice or working out consistently for an entire year? That can be an incredibly tall order. But limiting it to just a month of self-improvement, in the case of [...]Read More... from Dry January Interest Is High Among Non-Alcoholic Beer Intenders| CivicScience
If the new year’s record-setting COVID-19 surge is any indication, much of America has counterintuitively returned to a pre-pandemic mindset. Following a down year for Dry January participants in 2021, there’s a significant boost in interest among adults who drink alcohol to give it up entirely for the first month of 2022. It’s a return [...]Read More... from Dry January Interest Now Exceeds Pre-Pandemic Levels| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Amid growing uncertainty and stress, many consumers are turning to the “simpler” times of the past — sometimes even to decades before they were [...] Read More... from 5 Unexpected Insights For Advertisers Reaching Nostalgia-Driven Food Shoppers ...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. CivicScience data has shown that well-being is one of the strongest indicators of consumer trends and behaviors. Especially during times of economic volatility and [...] Read More... from Well-Being Continues Its Steady Decline While Fear Peaks The p...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Women outpace men in Buy Now, Pay Later (BNPL) usage, and the gap is widening as holiday shopping ramps up. Marketing Buy Now, Pay Later (BNPL) specifically to younger women as [...] Read More... from 3 Things to Know: Women Drive BNPL Usage, Top Reasons for Following Influencers, and Defining “Luxury” Today The post 3 T...| CivicScience
CivicScience captures millions of survey responses every day to turn real-time consumer insights into high-performing advertising. Learn how we drive impact here. While travel brands wait for peak booking season, 69% of holiday travelers still haven’t finalized their plans—representing a massive opportunity for brands that act now. Pinpointing High-Intent Holiday Travelers With Data As winter [...] Read More... from How to Reach Holiday Travelers Before Plans Are Final The post How to R...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. See how leading brands use CivicScience to drive campaign performance here. CivicScience declared survey data empowers advertisers to build precise, high-value segments for smarter targeting. With the NHL season about to drop the puck, fresh data points to a [...] Read More... from Why Financial Advertisers Can’t Overlook NHL Fans as the New Season Looms The po...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. Learn how we drive measurable impact here. With early holiday shopping at a six-year high, Gen Z has emerged as a critical segment for brands and advertisers. They’re nearly 60% more likely than the average American to have already [...] Read More... from Where to Find High-Value Gen Z Holiday Shoppers The post Where to Find High-Value Gen Z Holiday Shoppers ap...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. Living paycheck to paycheck is unfortunately far from a new American experience. Even before the most recent uptick in inflation and the implementation of new, sweeping tariffs, living paycheck to [...] Read More... from Americans Living Paycheck to Paycheck Continue to Spend, But Where? The post Americans Li...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. See how leading brands use CivicScience to drive campaign performance. The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) fell by 0.8 points, from 32.5 to 31.7, after the Federal Reserve cut interest rates by a quarter [...] Read More... from Economic Sentiment Decreases Following Interest Rate Cut The post Economic Sentiment Dec...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Two-thirds of Americans feel protein content is important to them while shopping. Protein is a top shopping priority among American shoppers. Recent CivicScience findings reveal that 65% of U.S. adults consider [...] Read More... from 3 Things to Know: Americans’ Importance of Protein, Strong Ad-Blocker Intent, and How Ame...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. While many advertisers wait until October to launch holiday campaigns, 35% of consumers have already started shopping—the highest early shopping rate in six years. Here’s how innovative brands are adapting [...]Read More... from How to Reach Holiday Shoppers at Exactly the Right Moments: Consumer-Declared...| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. After mixed feelings about 2024, a majority of Americans believe 2025 will be a better year. The start of a new year offers the chance to reflect on the year that was. New CivicScience data [...]Read More... from 3 Things to Know: Optimism for 2025, Mocktail Interest Continues to Rise, Upcycled Holiday Gifting| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. As the days get longer and temperatures continue their slow but steady rise, many Americans will begin thinking about the long-awaited start of summer. And with the start of summer, comes an abundance of concerts and live performances to enjoy. [...]Read More... from Summer Concerts Trends in 2025: Gen Z and Buy Now, Pay Later Take Center Stage| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. This week, the Department of Education resumed collections on defaulted student loans, marking a major policy shift after years of pandemic-era relief. The move carries sweeping implications, as millions of Americans already in default now face the prospect of wage [...]Read More... from Student Loan Pressure Drives Financial Trade-Offs Amid Tariffs and Collection Resumption| CivicScience
DoorDash and Klarna bring BNPL (buy now, pay later) to food delivery—will consumers bite? Explore CivicScience insights on adoption, behavior shifts, and more.| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. Major League Baseball is fast approaching its official midpoint of the season with the Home Run Derby and All-Star Game coming next week in Atlanta. So far, this season has been quite successful in terms of viewership for the league, and [...]Read More... from Who’s Planning to Watch the MLB All-Star Game and What It Means for Marketers| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. Over the past several years, video streaming has rapidly replaced or complemented traditional TV, reshaping how people consume content and creating new opportunities for brands to reach engaged audiences. Netflix stands out [...]Read More... from Which Retailers Have the Most – and Least – Netflix Users?| CivicScience
CivicScience is a consumer analytics platform that provides brands with real-time consumer insights. Book a demo to learn more today!| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. With cord-cutting on the rise, YouTube TV is emerging as a major player for those who value both the live TV experience of cable and the flexibility of streaming services. With premium add-ons [...]Read More... from Which Apparel Brands Win Among YouTube TV Users?| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. Hulu stands out in the streaming world with its mix of live TV, next-day network episodes, and an expanding slate of original programming. That reach is only expected to grow, as [...]Read More... from Which Restaurants Win Among Hulu Ad-Tier Subscribers?| CivicScience
Sports streaming subscriptions are on the rise. With economic concerns, will this trend continue?| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. The winter holidays might feel far off, with Thanksgiving just over 14 weeks away, but holiday shopping has already started for some. CivicScience data show 35% of holiday shoppers report [...]Read More... from The State of Holiday Shopping Today Amid Tariff-Driven Uncertainty| CivicScience
Explore Labor Day shopping insights as more Americans participate in sales, but with reduced spending intentions compared to previous years. View consumer trends!| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. In July 2025, the U.S. passed the GENIUS Act, its first federal law regulating payment stablecoins. The Act requires issuers to hold full asset reserves, undergo regular audits, and comply with anti-money laundering [...]Read More... from Trust In Crypto Grows, But Obstacles to Investing Remain| CivicScience
The following is a special feature from CivicScience CEO and Founder John Dick. Learn how you can turn insights like these into actionable strategies here. In the years leading up to the pandemic, overweightness in the United States had reached record heights, with the CDC reporting a population-wide obesity rate of 41.9% from 2017-2020. This [...]Read More... from Is America’s Obesity Epidemic Over?| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. It’s safe to say that GLP-1 medications are becoming a household name. With 57% of Americans familiar with the term “GLP-1,” it’s no longer necessary to mention weight loss medications or specific drug names for context. This familiarity is reflected in [...]Read More... from GLP-1 Trends by CivicScience: Access and Shortages, Desire for Customized Products, and Self-Care Preferences| CivicScience
Memorial Day is a day meant to pay tribute to and honor our fallen military service members. Americans have a variety of ways to commemorate the holiday, but travel is typically one of the most common means of doing so. AAA predicts more than 42 million will be traveling more than 50 miles for Memorial [...]Read More... from Memorial Day Cookouts Heat Up, Heineken the Beer of Choice| CivicScience
It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to [...]Read More... from Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?| CivicScience
Riding the heels of Oktoberfest celebrations, “Sober October” has been trending across social media and the internet recently, challenging people to give up drinking alcohol for the month ahead of the holiday season. CivicScience survey results show that 10% of drinking-age adults are participating or planning to participate in Sober October this year. Sober October, [...]Read More... from Tapping Into the Sober Curious Movement – Does It Live Up to the Hype?| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. New CivicScience data suggests that enthusiasm for Independence Day may be cooling off in 2025. From changing celebration habits to shifting patriotic sentiment, the landscape looks a little different this year. Check out the latest Fourth of July insights in our [...]Read More... from Fourth of July Forecast: Fewer Celebrating in 2025, Firework-Watching Declines, but Cookouts See a Modest Uptick| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Now that the holidays have ended and the new year has begun, many Americans will set intentions and create new habits for the year ahead. One of the most commonly discussed is Dry January, a practice [...]Read More... from Interest in Dry January at a High| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The holidays are often a time of increased social gatherings, which also means there may be an increased opportunity for altered states with the help of alcohol or cannabis. Both substances have a history of helping [...]Read More... from Americans Plan for a (More) Sober Holiday Season| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no [...]Read More... from On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. Protein intake has long been a focus of the American diet, but that doesn’t mean it all has to be meat. CivicScience data suggest vegetarianism and veganism have gained traction in the last decade, with 19% of U.S. adults currently [...]Read More... from Plant-Based Meat Usage Holds Steady, Understanding and Taste Fuel Hesitation| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. The current state of economic uncertainty amid ever-evolving tariff policies continue to shape consumer behavior. As price increases loom across the retail sector, one key example is the growing demand for Buy Now, Pay Later (BNPL) services. But with growing [...]Read More... from More Americans Say They Might Need Buy Now, Pay Later Just to Keep Up| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. As summer unfolds under the shadow of uncertainty, American attitudes toward the season are shifting in subtle but telling ways. Among the youngest adults – those who helped define a ‘Brat Summer’ in 2024, marked by rebellious energy and unapologetic self-interest [...]Read More... from From ‘Brat Summer’ to Quiet Coping – How Young Americans Are Prioritizing Summer 2025| CivicScience
Consumer financial health sees its largest drop in over a year. Explore key insights on economic trends and spending habits with CivicScience.| CivicScience
Discover CivicScience DataScribe AI content creation: create engaging, data-driven content using AI and real-time consumer insights. Get started today!| CivicScience
Dry January interest is up this year with 3 out of 4 Gen Z adults planning to abstain. View dry January statistics and trends from CivicScience here.| CivicScience
Economic sentiment in the U.S. sees its most significant rise in weeks, signaling optimism. Dive into CivicScience's analysis for details online here.| CivicScience
Explore the growing interest in natural and refillable cleaning products for spring cleaning, as CivicScience reveals shifting consumer preferences. Learn more!| CivicScience