CivicScience is a consumer analytics platform that provides brands with real-time consumer insights. Book a demo to learn more today!| CivicScience
Learn how consumer intent to shop Amazon's Big Deal Days hits new highs, with holiday shopping as a primary focus in this CivicScience webinar preview.| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. While most brands focus on gift-giving for others, many consumers are turning their generosity inward this season. Amid growing economic uncertainty and declining well-being, holiday [...] Read More... from How Holiday Shoppers Are Treating Themselves...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. CivicScience has already examined a variety of angles when it comes to holiday shopping plans this year. While early holiday shopping is the strongest [...] Read More... from Online Shoppers Are Redefining Black Friday—Here’s What to Know and How t...| CivicScience
CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing advertising. Learn how we drive measurable impact here. Following Amazon Prime’s 48-hour Big Deal Days sale last week, new CivicScience data uncover interesting insights into consumer shopping habits. Big Deal Days shoppers were more likely to plan their purchases ahead [...] Read More... from Amazon Prime Big Deal Days Recap: Toys and Outdoors Takeoff, As Spontaneous Shopp...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Amidst the current political and financial climate, understanding how consumers are feeling–and spending–is pivotal information for brands, advertisers, and media partners looking to cut [...] Read More... from Is Consumer Financial Health Set for ...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. 1. The percentage of Americans planning to move increased, but those planning to relocate out of state declined. Political leaning plays a key role. Recent [...] Read More... from 3 Things to Know: American Moving Plans, Fantasy Sports Participation...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Halloween is just a few weeks away. And with the spookiest time of the year coming into full swing, Americans are already showing signs [...] Read More... from Halloween Enthusiasm Rises, as Americans Shift to Online and Discount Shopping The post Hall...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) rose by 0.2 points, from 31.7 to 31.9, at the start of the [...] Read More... from Economic Sentiment Rises Slightly as the U.S. Government Shuts Down The post Economi...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Even as the broader alcohol industry faces headwinds and declining consumption, consumers are telling CivicScience where demand still exists. In beer specifically, CivicScience’s real-time, [...] Read More... from Targeting Beer Buyers: Real-Time Con...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. Early holiday shopping has reached a six-year high, and consumers tell CivicScience they plan to hold steady or even increase holiday spending despite economic [...] Read More... from What Holiday Jewelry Buyers Are Telling CivicScience – And How Adv...| CivicScience
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. The latest installment of the Amazon Prime Big Deal Days sale comes this week (October 7–8), giving Prime members access to deals across a [...]Read More... from Electronics and Home Goods Top Shoppers’ Lists for Amazon Prime Big Deal Days Sale| CivicScience
As the calendar flips to a new year, you have to admire the resolutions that are narrow enough in ambition to actually pull off. Quitting a vice or working out consistently for an entire year? That can be an incredibly tall order. But limiting it to just a month of self-improvement, in the case of [...]Read More... from Dry January Interest Is High Among Non-Alcoholic Beer Intenders| CivicScience
If the new year’s record-setting COVID-19 surge is any indication, much of America has counterintuitively returned to a pre-pandemic mindset. Following a down year for Dry January participants in 2021, there’s a significant boost in interest among adults who drink alcohol to give it up entirely for the first month of 2022. It’s a return [...]Read More... from Dry January Interest Now Exceeds Pre-Pandemic Levels| CivicScience
Discover where to find high‑value Gen Z holiday shoppers. Use real‑time data from CivicScience to target influencers, trendsetters & big spenders this season.| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. While many advertisers wait until October to launch holiday campaigns, 35% of consumers have already started shopping—the highest early shopping rate in six years. Here’s how innovative brands are adapting [...]Read More... from How to Reach Holiday Shoppers at Exactly the Right Moments: Consumer-Declared...| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. After mixed feelings about 2024, a majority of Americans believe 2025 will be a better year. The start of a new year offers the chance to reflect on the year that was. New CivicScience data [...]Read More... from 3 Things to Know: Optimism for 2025, Mocktail Interest Continues to Rise, Upcycled Holiday Gifting| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. As the days get longer and temperatures continue their slow but steady rise, many Americans will begin thinking about the long-awaited start of summer. And with the start of summer, comes an abundance of concerts and live performances to enjoy. [...]Read More... from Summer Concerts Trends in 2025: Gen Z and Buy Now, Pay Later Take Center Stage| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. This week, the Department of Education resumed collections on defaulted student loans, marking a major policy shift after years of pandemic-era relief. The move carries sweeping implications, as millions of Americans already in default now face the prospect of wage [...]Read More... from Student Loan Pressure Drives Financial Trade-Offs Amid Tariffs and Collection Resumption| CivicScience
DoorDash and Klarna bring BNPL (buy now, pay later) to food delivery—will consumers bite? Explore CivicScience insights on adoption, behavior shifts, and more.| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. Major League Baseball is fast approaching its official midpoint of the season with the Home Run Derby and All-Star Game coming next week in Atlanta. So far, this season has been quite successful in terms of viewership for the league, and [...]Read More... from Who’s Planning to Watch the MLB All-Star Game and What It Means for Marketers| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. Over the past several years, video streaming has rapidly replaced or complemented traditional TV, reshaping how people consume content and creating new opportunities for brands to reach engaged audiences. Netflix stands out [...]Read More... from Which Retailers Have the Most – and Least – Netflix Users?| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. With cord-cutting on the rise, YouTube TV is emerging as a major player for those who value both the live TV experience of cable and the flexibility of streaming services. With premium add-ons [...]Read More... from Which Apparel Brands Win Among YouTube TV Users?| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. Hulu stands out in the streaming world with its mix of live TV, next-day network episodes, and an expanding slate of original programming. That reach is only expected to grow, as [...]Read More... from Which Restaurants Win Among Hulu Ad-Tier Subscribers?| CivicScience
Sports streaming subscriptions are on the rise. With economic concerns, will this trend continue?| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. The winter holidays might feel far off, with Thanksgiving just over 14 weeks away, but holiday shopping has already started for some. CivicScience data show 35% of holiday shoppers report [...]Read More... from The State of Holiday Shopping Today Amid Tariff-Driven Uncertainty| CivicScience
Explore Labor Day shopping insights as more Americans participate in sales, but with reduced spending intentions compared to previous years. View consumer trends!| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. In July 2025, the U.S. passed the GENIUS Act, its first federal law regulating payment stablecoins. The Act requires issuers to hold full asset reserves, undergo regular audits, and comply with anti-money laundering [...]Read More... from Trust In Crypto Grows, But Obstacles to Investing Remain| CivicScience
It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to [...]Read More... from Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?| CivicScience
Riding the heels of Oktoberfest celebrations, “Sober October” has been trending across social media and the internet recently, challenging people to give up drinking alcohol for the month ahead of the holiday season. CivicScience survey results show that 10% of drinking-age adults are participating or planning to participate in Sober October this year. Sober October, [...]Read More... from Tapping Into the Sober Curious Movement – Does It Live Up to the Hype?| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Now that the holidays have ended and the new year has begun, many Americans will set intentions and create new habits for the year ahead. One of the most commonly discussed is Dry January, a practice [...]Read More... from Interest in Dry January at a High| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The holidays are often a time of increased social gatherings, which also means there may be an increased opportunity for altered states with the help of alcohol or cannabis. Both substances have a history of helping [...]Read More... from Americans Plan for a (More) Sober Holiday Season| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no [...]Read More... from On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. The current state of economic uncertainty amid ever-evolving tariff policies continue to shape consumer behavior. As price increases loom across the retail sector, one key example is the growing demand for Buy Now, Pay Later (BNPL) services. But with growing [...]Read More... from More Americans Say They Might Need Buy Now, Pay Later Just to Keep Up| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. As summer unfolds under the shadow of uncertainty, American attitudes toward the season are shifting in subtle but telling ways. Among the youngest adults – those who helped define a ‘Brat Summer’ in 2024, marked by rebellious energy and unapologetic self-interest [...]Read More... from From ‘Brat Summer’ to Quiet Coping – How Young Americans Are Prioritizing Summer 2025| CivicScience
Consumer financial health sees its largest drop in over a year. Explore key insights on economic trends and spending habits with CivicScience.| CivicScience
Discover CivicScience DataScribe AI content creation: create engaging, data-driven content using AI and real-time consumer insights. Get started today!| CivicScience
Dry January interest is up this year with 3 out of 4 Gen Z adults planning to abstain. View dry January statistics and trends from CivicScience here.| CivicScience
Economic sentiment in the U.S. sees its most significant rise in weeks, signaling optimism. Dive into CivicScience's analysis for details online here.| CivicScience
Explore the growing interest in natural and refillable cleaning products for spring cleaning, as CivicScience reveals shifting consumer preferences. Learn more!| CivicScience