Labor Day Insights: Americans Shopping Sales but Spending Less
Explore Labor Day shopping insights as more Americans participate in sales, but with reduced spending intentions compared to previous years. View consumer trends!| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. Hulu stands out in the streaming world with its mix of live TV, next-day network episodes, and an expanding slate of original programming. That reach is only expected to grow, as [...] Read More... from Which Restaurants Win—and Lose—with Hulu Ad-Tier Subscribers The post Which Restaurants Win—and Lose...| CivicScience
The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) increased by 1.6 points from 33.1 to 34.7, driven upwards by a surge in confidence in the overall U.S. economy. All five of the ESI’s indicators increased during this period. Confidence in the overall U.S. economy increased the most, climbing 2.6 points to 37.5. [...] Read More... from Economic Sentiment Rises as the Fed Signals Future Rate Cuts The post Economic Sentiment Rises as the Fed Signals Future Ra...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. With Labor Day just around the corner, Americans are already gearing up for how they’ll celebrate the long weekend. From travel and cookout plans to how they intend to spend, [...] Read More... from Travel, Cookouts and Sales: How Americans Plan to Spend Labor Day Weekend is Shifting The post Travel, Cooko...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Late-night shopping and dining might be an untapped market for retailers and restaurants that want to reach consumers under 45. America’s widening age gap isn’t just shaping politics and culture—it’s also [...] Read More... from 3 Things to Know: Gen Z Shops and Dines Late, Age Checks on YouTube & Spotify, and the Di...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. In today’s volatile economic environment, businesses can no longer rely solely on quarterly reports or outdated forecasts to guide critical decisions. Much like during the COVID-19 pandemic, consumer behaviors are shifting [...] Read More... from Download Now: Key Takeaways From CivicScience’s Uncertaint...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. With more and more platforms entering the fray, NFL fans will need to subscribe to no fewer than six streaming services this year to watch every game. That’s to say [...] Read More... from Fall and Winter Sports Look to Fuel a Fragile Boom in Sports Streaming Subscriptions—Will It Last? The post Fall and...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. Taylor Swift is one of the biggest names in the music industry. With the recent announcement of an upcoming new album, this is one artist whose music will no doubt be taking [...] Read More... from 5 Unexpected Differences Between New and Longtime Taylor Swift Fans The post 5 Unexpected Differences Between New and Longtime Ta...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. The winter holidays might feel far off, with Thanksgiving just over 14 weeks away, but holiday shopping has already started for some. CivicScience data show 35% of holiday shoppers report [...] Read More... from The State of Holiday Shopping Today Amid Tariff-Driven Uncertainty The post The State of Holiday S...| CivicScience
CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable, forward-looking strategies. See what you’re missing here. The world of beauty is constantly evolving, and recently it’s become clear that Gen Alpha (born between 2010 and 2024) – the next generation of consumers coming of age – [...] Read More... from Do Moms of Gen Alpha Kids Shop Differently in the Beauty Aisle? The post Do Moms of Gen Alpha Kids Shop Diff...| CivicScience
CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. Most social media users are uncomfortable with location sharing functions on social media amid the new Instagram Map feature, though comfort varies greatly by platform. Instagram recently launched its Map feature, [...] Read More... from 3 Things to Know: Location Sharing on Social Media, Increasing Interest in Refurbished T...| CivicScience
Explore Labor Day shopping insights as more Americans participate in sales, but with reduced spending intentions compared to previous years. View consumer trends!| CivicScience
CivicScience is a consumer analytics and advertising platform capturing over one million survey responses daily — turn real-time data into actionable insights here. In July 2025, the U.S. passed the GENIUS Act, its first federal law regulating payment stablecoins. The Act requires issuers to hold full asset reserves, undergo regular audits, and comply with anti-money laundering [...]Read More... from Trust In Crypto Grows, But Obstacles to Investing Remain| CivicScience
The following is a special feature from CivicScience CEO and Founder John Dick. Learn how you can turn insights like these into actionable strategies here. In the years leading up to the pandemic, overweightness in the United States had reached record heights, with the CDC reporting a population-wide obesity rate of 41.9% from 2017-2020. This [...]Read More... from Is America’s Obesity Epidemic Over?| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. It’s safe to say that GLP-1 medications are becoming a household name. With 57% of Americans familiar with the term “GLP-1,” it’s no longer necessary to mention weight loss medications or specific drug names for context. This familiarity is reflected in [...]Read More... from GLP-1 Trends by CivicScience: Access and Shortages, Desire for Customized Products, and Self-Care Preferences| CivicScience
Memorial Day is a day meant to pay tribute to and honor our fallen military service members. Americans have a variety of ways to commemorate the holiday, but travel is typically one of the most common means of doing so. AAA predicts more than 42 million will be traveling more than 50 miles for Memorial [...]Read More... from Memorial Day Cookouts Heat Up, Heineken the Beer of Choice| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Summer travel could look slightly less busy this year. While overall CivicScience data show more than three-fourths (76%) of U.S. adults have some sort of summer travel plans this year, that figure is down six percentage points from the 82% [...]Read More... from Tariffs and Rising Costs Derail Spring and Summer Plans for Over Half of U.S. Travelers| CivicScience
It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to [...]Read More... from Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?| CivicScience
Riding the heels of Oktoberfest celebrations, “Sober October” has been trending across social media and the internet recently, challenging people to give up drinking alcohol for the month ahead of the holiday season. CivicScience survey results show that 10% of drinking-age adults are participating or planning to participate in Sober October this year. Sober October, [...]Read More... from Tapping Into the Sober Curious Movement – Does It Live Up to the Hype?| CivicScience
A third of the way into Dry January, you can imagine most participants have either settled into a routine for the month or given up before the stretch run. CivicScience polled U.S. adults last month to gauge general interest in Dry January this year, and it looked to be good news for non-alcoholic beer brands. [...]Read More... from Ninety Percent of Gen Z Dry January Participants Are Leaning on Other Drinks and Substances to Fill the Void| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. Summer’s entrance hymn had only just concluded when recent polling indicated an uptick in activity around back-to-school shopping. An early start to shopping is one way consumers are combating economic uncertainty, just as they are making changes to their summer plans [...]Read More... from Economic Uncertainty Fuels Early Back-to-School Shopping For Nearly 3 in 10 Shoppers| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. Soda has been a staple beverage for decades, but the landscape is shifting. Prebiotic soda – often marketed as gut-healthy – is gaining ground, with brands like Poppi and Olipop leading the charge, and Coca-Cola entering the mix with its new [...]Read More... from Regular vs. Prebiotic Soda Drinkers: Key Insights for Brand Marketers| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. New CivicScience data suggests that enthusiasm for Independence Day may be cooling off in 2025. From changing celebration habits to shifting patriotic sentiment, the landscape looks a little different this year. Check out the latest Fourth of July insights in our [...]Read More... from Fourth of July Forecast: Fewer Celebrating in 2025, Firework-Watching Declines, but Cookouts See a Modest Uptick| CivicScience
This is just a glimpse of the insights available to CivicScience clients. Want to see the full picture? Let’s talk. At the top of the year, our Dry January insights indicated that interest was rising. But with January more than halfway over, now is an ideal time to check in on participation. Have Americans continued [...]Read More... from Perception vs. Reality: Dry January Participation Falls Amid Rocky Start to the New Year| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Now that the holidays have ended and the new year has begun, many Americans will set intentions and create new habits for the year ahead. One of the most commonly discussed is Dry January, a practice [...]Read More... from Interest in Dry January at a High| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. The holidays are often a time of increased social gatherings, which also means there may be an increased opportunity for altered states with the help of alcohol or cannabis. Both substances have a history of helping [...]Read More... from Americans Plan for a (More) Sober Holiday Season| CivicScience
This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. 1. After mixed feelings about 2024, a majority of Americans believe 2025 will be a better year. The start of a new year offers the chance to reflect on the year that was. New CivicScience data [...]Read More... from 3 Things to Know: Optimism for 2025, Mocktail Interest Continues to Rise, Upcycled Holiday Gifting| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no [...]Read More... from On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis| CivicScience
Uncover the latest retail consumer insights and trends marketers need to know for effective strategies this quarter. Learn more from CivicScience.| CivicScience
Private label brands and products remain popular among younger adults. View the data from CivicScience on private label brands and shoppers here.| CivicScience
The arrival of spring brings longer days, changing weather, and of course, the infamous spring cleaning. This is the time of the year when there’s a collective desire to shake off the winter cobwebs and freshen up in preparation for summer, whether that’s a home, a wardrobe, a lifestyle – or anything else. As the [...]Read More... from Natural Products Get a Fresh Boost Among Spring Cleaners This Year| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. As Mental Health Awareness Month comes to a close, it offers a moment to assess how Americans are coping with the emotional strain of daily life. While recent CivicScience Well-Being Index data shows signs that people may be adapting to [...]Read More... from Widespread Stress Is Driving Americans to Disconnect, as Interest in Talk Therapy Collides With Cost and Discomfort| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. Protein intake has long been a focus of the American diet, but that doesn’t mean it all has to be meat. CivicScience data suggest vegetarianism and veganism have gained traction in the last decade, with 19% of U.S. adults currently [...]Read More... from Plant-Based Meat Usage Holds Steady, Understanding and Taste Fuel Hesitation| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. It’s true: Americans aren’t going to movie theaters like they used to and probably never will. The global pandemic in 2020 and its fallout changed many things, and going to the movies is one activity where the change became the new [...]Read More... from The Real Reason People Still Aren’t Going to Movie Theaters| CivicScience
This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. The current state of economic uncertainty amid ever-evolving tariff policies continue to shape consumer behavior. As price increases loom across the retail sector, one key example is the growing demand for Buy Now, Pay Later (BNPL) services. But with growing [...]Read More... from More Americans Say They Might Need Buy Now, Pay Later Just to Keep Up| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. As Mental Health Awareness Month ends and Pride Month begins, Americans continue to navigate heightened economic uncertainty. These stressors have weighed heavily on consumers, driving changes in emotional well-being. And while mental health remains a widespread concern, it doesn’t affect everyone [...]Read More... from May Brought Modest Gains in Well-Being, but Gaps Persist for LGBTQIA+ Adults as Pr...| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. With the economic and policy landscape evolving by the minute, gaining insight into how Americans plan to navigate the summer season—and beyond—is more important than ever. As a part of our “Uncertainty to Action” webinar series, CivicScience VP of Client Success [...]Read More... from Webinar Recap: How Uncertainty Is Reshaping Travel Intentions, Recreational Sports, and Back-to-School Shopping| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. As summer unfolds under the shadow of uncertainty, American attitudes toward the season are shifting in subtle but telling ways. Among the youngest adults – those who helped define a ‘Brat Summer’ in 2024, marked by rebellious energy and unapologetic self-interest [...]Read More... from From ‘Brat Summer’ to Quiet Coping – How Young Americans Are Prioritizing Summer 2025| CivicScience
Consumer financial health sees its largest drop in over a year. Explore key insights on economic trends and spending habits with CivicScience.| CivicScience
Dry January has pushed mocktails into the spotlight this year, and CivicScience data show that many are hopping on the trend. Thirteen percent of U.S. adults have made or purchased a mocktail (a cocktail-style beverage with non-alcoholic spirits) in the last 30 days, and another 17% haven’t but are still interested in mocktails. Join the [...]Read More... from Gen Z Drives Mocktail Interest During Dry January and Beyond| CivicScience
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Dry January interest is up this year with 3 out of 4 Gen Z adults planning to abstain. View dry January statistics and trends from CivicScience here.| CivicScience
Economic sentiment in the U.S. sees its most significant rise in weeks, signaling optimism. Dive into CivicScience's analysis for details online here.| CivicScience
Explore the growing interest in natural and refillable cleaning products for spring cleaning, as CivicScience reveals shifting consumer preferences. Learn more!| CivicScience
