The most successful SAAS companies today have one thing in common – a world class gross margin. This is the story of how we improved our gross margin by 20% in 90 days.| Segment
Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.| Segment
What is the most important ingredient for a successful customer experience program? | Segment
Learn how to analyze customer segmentation in 2023.| Segment
Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.| Segment
Customer analytics go beyond just making smart marketing decisions. They can also have a huge impact on your bottom line.| Segment
Discover how a Customer Data Platform (CDP) helps businesses unify data across their tech stack, driving personalized customer engagement with actionable insights.| Segment
Join 25,000+ companies using Segment's software and API for data-driven marketing. Sign up to get access to the 450+ integrations, features and capabilities.| Segment
Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.| Segment
The State of Personalization report looks at how attitudes, preferences, and experiences with personalization have evolved over the past year. This report features survey data from 3,000+ businesses and consumers worldwide to explore expectations for digital experiences, data privacy, personalization, and more.| Segment
Customer data is becoming useful in more and more tools—analytics, sending personalized emails, running A/B tests, etc. But this introduces some complexity in data management. Here are best practices in maintaining consistent and high-quality customer data, so you can focus on growing your business.| Segment
Unless you’ve been living under a rock, you probably already know that microservices is the architecture du jour. Coming of age alongside this trend, Segment adopted this as a best practice early-on, which served us well in some cases, and, as you’ll soon learn, not so well in others.| Segment
Learn how Domino’s Mexico was able to create complex and hyper personalized audiences to increase ROAS, revenue and incremental orders across paid and owned ecommerce channels.| Segment
Learn why the best companies in the world use customer data platforms (CDPs) to drive action and insights.| Segment
The State of Personalization Report 2024, Twilio Segment's annual look at the latest trends in personalization, consumer loyalty, AI, and more.| Segment