You’d think skiing would be unpopular when your skin can suffer nerve damage with exposure of 5mins but the spirit of skiing is alive and well in Minnesota.| SnowBrains
For generations, snow fences have been a simple but important line of defence in the Upper Midwest’s endless battle with winter. According to traffic data collected by UsDOT, each year more than 1,300 people are killed in car crashes in the snow and more than 116,800 people are injured. Rows of wood, plastic, or even standing corn stalks have long stood […]| SnowBrains
Greenpeace published a study in late May this year that called out claims by the International Ski & Snowboard Federation’ FIS’ of being ‘climate positive’ as nothing more than ‘greenwashing.’ The study was conducted by German consultant ‘Mission Zero’ and called into question several of the claims made by FIS in the past months. The key points Greenpeace and the […]| SnowBrains
Mikaela Shiffrin made history last Sunday, February 23, becoming the first Alpine skier to win 100 World Cup races with her Slalom victory in Sestriere, Italy. While she is the first Alpine athlete to reach this milestone, other skiers have also surpassed 100 World Cup victories, and some active competitors are on the verge of joining the exclusive “Club 100.” […]| SnowBrains
The leadership of the International Ski Federation’ FIS’ has been under fire for a while, since the election of the new CEO, Johan Eliasch| SnowBrains
Former ski racer and head of Swiss Ski, Urs Lehmann, has been appointed CEO of the International Ski and Snowboard Federation (FIS). As such, Lehmann will report to British-Swedish billionaire Johan Eliasch, President of FIS and majority shareholder (and former CEO) of the ski equipment manufacturer HEAD. Lehmann has been one of Eliasch’s most vocal opponents in the past. His […]| SnowBrains
Just days ahead of its annual price increase, Vail Resorts announced a major expansion of its Epic Pass offerings in Austria, adding six prominent alpine resorts to the 2025–26 pass lineup. The newest additions—Sölden and Silvretta Montafon—were revealed on May 25 and May 23, respectively, capping off a week of high-profile announcements that also included Saalbach, Zell am See-Kaprun, Mayrhofen, […]| SnowBrains
Lindsey Vonn has been training in Sölden, Austria, alongside the world’s biggest athletes. Her presence on the Rettenbach Glacier has sent the rumor mill into overdrive around a potential return of the legendary American skier to competitive skiing five years after her retirement following a slew of knee injuries. Vonn had donned a black race suit with sponsors Red Bull […]| SnowBrains
Vail Resorts has significantly broadened its European footprint by incorporating six renowned Austrian ski resorts into the 2025-26 Epic Pass. This strategic move enhances the pass’s appeal to international skiers and snowboarders seeking diverse alpine experiences. Related: Vail Resorts Adds a Total of 6 New Austrian Ski Resorts to Epic Pass Offering—1Day Ahead of Price Hike While the expansion of […]| SnowBrains
Sölden, one of Austria’s premier ski destinations and the long-standing host of the FIS Alpine Ski World Cup season opener, is gearing up for a major lift infrastructure upgrade. Two of its well-known chairlifts, Silberbrünnl and Einzeiger, will be both replaced with state-of-the-art 8-seater chairlifts by leading lift manufacturer Doppelmayr in time for the 2025-26 winter season, promising faster, more comfortable […]| SnowBrains
Report from August 4 & 5, 2025 Following the recent snowfall across Australian resorts, not even wild horses could’ve kept me from heading back to the snow. While the massive storm forecasted for last week arrived wetter and heavier than expected, it brought enough accumulation to fully interconnect all four of Perisher’s resort areas. Since Sunday, August 3, all lifts […]| SnowBrains
Ski towns across North America offer a large variety of activities off the slopes. From fine dining and night life, to spas, festivals and art galleys and everything in between, both the U.S. and Canada’s ski towns offer a little something for everyone. Some towns, however, pull well above their weight in off the slope activities year round. From coast […]| SnowBrains
Emergency rescuers have urged people to familiarize themselves with effective ways to signal a helicopter before exploring the backcountry.| SnowBrains
New indoor ski school opens in Dallas, bringing snow sports to Northern Texas.| SnowBrains
Gogebic Community College offers a nationally acclaimed two-year Ski Area Management Program and the Mt. Zion Recreational Complex.| SnowBrains
Nearly three years after a training crash at Copper Mountain, Coloardo, left him with catastrophic injuries, Austrian ski racer Max Franz has returned to the site that changed his life. Once a rising star on the World Cup downhill circuit, Franz is now making a bid to rejoin elite ski racing, revisiting Copper this summer as part of a documentary […]| SnowBrains
Alpine skiing has always been the FIS discipline where the most prize money is awarded. The International Ski and Snowboard Federation (FIS) stipulates that the Local Organizing Committee (LOC) of each race makes available at least CHF 144,000 (USD 174,552) for prize money (excluding VAT). This prize money is divided between the 30 best competitors. Up until the 2023-24 season, […]| SnowBrains
Revo, the global leader in high-quality performance sunglasses, announces today the launch of a new sunglass style developed in collaboration with Revo ski ambassador, Italian World Cup alpine ski racer, Marta Bassino. To celebrate the launch, Revo and Marta Bassino will be hosting a press conference and autograph signing event at 5:00 p.m. on January 26 at the Hotel de la […]| SnowBrains
For the second time in as many events at the 2022 Winter Olympics, Mikaela Shiffrin, 26, failed to complete her first run| SnowBrains
World Cup ski racing equipment is highly specialized and expensive. The International Ski and Snowboard Federation (FIS) sets limits| SnowBrains
Each year, there is a shuffle of ski racers from one ski manufacturer to another. While some athletes stay with one sponsor for years or even decades—Mikaela Shiffrin has been equipped by Atomic for her entire career—others change more frequently. As athletes fine-tune every advantage before the Olympic season, several elite skiers have changed ski brands in the hope of […]| SnowBrains
Technology has grown exponentially, and next to it the huge variety of skis for every taste. Here, you'll find a step-by-step ski buying guide| SnowBrains
Have you ever stood at the base of the mountain, skis in hand, wondering whether one goes on the left and the other on the right?| SnowBrains
Something that always comes up when buying a new pair of skis is the turn radius, but what exactly does this mean?| SnowBrains
The best source of intelligent snow ski & ride news, conditions updates, weather, photos, and videos we keep you in the snow - SnowBrains| SnowBrains
The low-budget surface lift did the trick and made the extreme skiing terrain within resort boundaries easily accessible.| SnowBrains
This episode of the SnowBrains podcast is brought to you by Club Med. Dr. Ethan Greene has been the Director of the Colorado Avalanche Information Center (CAIC) for almost 20 years and has worked with snow and avalanches since 1990. He has an undergraduate degree in Meteorology, a Master’s in Atmospheric Science, and a PhD in Geoscience, with over 45 publications […]| SnowBrains
The men’s 2024-25 FIS Alpine World Cup will certainly be one for the books. Not only will there be several exciting comebacks under new flags, from Marcel Hirscher to Lucas Braathen, there will also be serveral injured athletes returning to challenge last year’s Overall Season Crystal Globe winner Marco Odermatt. Odermatt also took hoome the small Crystal Globes for Downhill, […]| SnowBrains
Genuine Guide Gear, also known as G3, a well-respected player in the outdoor sports industry, is facing potential bankruptcy.| SnowBrains
Heli-skiing in Alaska is at the top of almost all skiers’ bucket lists. The thrill of the helicopter ride, the Warren Miller-esque terrain| SnowBrains