Learn more about the Piwik PRO project Clearcode builds Piwik PRO, raises $2 million series-A round This is the story of how Clearcode took an open-source analytics tool called Piwik and created a multi-million dollar business, Piwik PRO, used by medium-sized business, large enterprises, and governments all over the world. CLIENT Tech company INDUSTRY Digital […]| Clearcode
Contact us to learn more about the Outfit7 project Outfit7, a leading game-development company, partnered with Clearcode to design and build its proprietary demand-side platform (DSP) to power the promotion of its catalog of mobile games. Below is an overview of our partnership with Outfit7 and details about the how we helped them replace their […]| Clearcode
Cookie Information, a privacy-tech company from Denmark, partnered with Clearcode to build their proprietary consent management platform (CMP).| Clearcode
Contact our team to learn more about this project A leading OTT video-streaming publisher partnered with Clearcode to design and build its proprietary AdTech stack. Below is an overview of our partnership and the various development projects we worked on with them. CLIENT Media company INDUSTRY Video Streaming SERVICE AdTech REGION Asia About the project […]| Clearcode
How can we help you? Contact us to discuss your project Fill in the form below to get in touch with us! Or email us directly at sales@clearcode.cc Our offices POLAND Wrocław Pasaż Pokoyhof, Brama AUl. Św. Antoniego 2/450-073 Wrocław, Poland POLAND Katowice Silesia Star Building BUl. Uniwersytecka 2040-007 Katowice, Poland USA New York 222 […]| Clearcode
Clearcode is a software development company that specializes in building programmatic, real-time bidding (RTB) and data platforms.| Clearcode
The choice between client-side and server-side header bidding is a decision for publishers, and should be hinged on the specifics like inventory type, demand, and current market trends.| Clearcode
Demand path optimization is a process for publishers to improve their inventory accessibility. We explain DPO’s details here.| Clearcode
Publishers can create new revenue streams and leverage their first-party data in order to maximize their monetization potential with specific AdTech and MarTech platforms.| Clearcode
Request an information pack We Can Help You Build a Header Bidding Solution Our AdTech development teams can work with you to design, build, and maintain a custom-built header bidding solution for any programmatic advertising channel. Request an information pack about our header bidding solution development services, experience and case studies. What is a header […]| Clearcode
Dynamic creative optimization (DCO) can be referred to as a process and a tool. We describe both and explain DCO technology.| Clearcode
The introduction of the real-time bidding (RTB) protocol to digital out-of-home (DOOH) provides many benefits to AdTech companies, media owners and advertisers.| Clearcode
Request an information pack We Can Help You Build an Ad Exchange Our AdTech development teams can work with you to design, build, and maintain a custom-built ad exchange for any programmatic advertising channel. What is an ad exchange? An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between […]| Clearcode
Supply-side platforms provide a programmatic way to deal with the ever-expanding array of AdTech platforms and variables in the programmatic ecosystem.| Clearcode
Ad servers are responsible for making instantaneous decisions about what ads to show on a website, but how do they actually work?| Clearcode
Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]| Clearcode
Demand-side platforms (DSPs) are an integral part of the online advertising ecosystem and play a key role in real-time bidding (RTB) auctions.| Clearcode
A data management platform (DMP) is a piece of software that collects, stores, and organizes data collected from a range of sources, such as websites and advertising campaigns.| Clearcode
A meta-DSP is a piece of AdTech software that sits on top of existing DSPs. Brands and ad agencies use meta-DSPs to create, run and manage multiple campaigns across many DSPs.| Clearcode
Request an information pack We Can Help You Build a Demand-Side Platform (DSP) Our AdTech development teams can work with you to design, build, and maintain a custom-built demand-side platform (DSP) for any programmatic advertising channel. Request an information pack about our DSP development services, experience and case studies. What is a demand-side platform (DSP)? […]| Clearcode
One of our AdTech development teams designed and built a demand-side platform (DSP) on Amazon Web Services (AWS). Read our case study to learn more.| Clearcode
The Clearcode Blog Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base Get AdTech & MarTech resources sent straight to your inbox Sign up to our newsletter Q&A interviews about AdTech & MarTech Find out how we can help you with your project Schedule […]| Clearcode
Partner for 200+ companies Our AdTech & MarTech Development Services Tech companies, media groups, ad agencies and enterprises partner with us to design and build programmatic, real-time and data platforms. AdTech & programmatic development We can help you design and build real-time bidding, and programmatic advertising platforms for all advertising channels — display and native, […]| Clearcode
Learn more about the SITO Mobile project This is the story of how SITO Mobile, a publicly traded DSP vendor, partnered with Clearcode to gain access to more inventory, optimize the infrastructure to increase the number of impressions served daily, and reduce discrepancies between the DSP’s partners. Continue reading our SITO Mobile case study and […]| Clearcode
Contact us to learn more about the Kanary project One of the most notable and influential changes to the online display-advertising industry over the past decade has been the introduction of real-time bidding (RTB). This complex process provides many benefits to both marketers and publishers. For marketers in particular, they can target the right audience, […]| Clearcode
Case studies| Clearcode
Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them. Today we offer a quick breakdown of the two popular methods used to programmatically buy and sell […]| Clearcode
First-price and second-price auctions are not the only ways to do business in AdTech anymore, with a hybrid model becoming increasingly popular.| Clearcode
Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
The first DSPs on the market were MediaMath and Rocket Fuel. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory across different channels.| Clearcode
Supply-side platforms (SSPs) and ad exchanges are key platforms in real-time bidding (RTB). We created a list of the main SSP and ad exchange companies.| Clearcode
Integrating a demand-side platform (DSP) with a supply-side platform (SSP) or ad exchange can take anywhere from 2-3 development sprints.| Clearcode
Read Piotr Banaszczyk’s insights in ExchangeWire's Industry Review to learn how multi-armed bandit algorithms are changing programmatic advertising with real-time optimization.| Clearcode
Request an information pack We Can Help You Build a Supply-Side Platform (SSP) Our AdTech development teams can work with you to design, build, and maintain a custom-built supply-side platform (SSP) for any programmatic advertising channel. Request an information pack about our SSP development services, experience and case studies. What is a supply-side platform (SSP)? […]| Clearcode
Contact us to learn more about the FatTail project FatTail partnered with Clearcode to design and build their AdBookPSP solution — the first SSP designed specifically for deal-based programmatic transactions. Below is an overview of our partnership with FatTail and details about the AdTech platform, components, and integrations we created during the project. CLIENT Tech […]| Clearcode
Auction mechanics have never been completely fair or transparent, but we may finally be reaching a point of levelling the playing field for everyone with the latest AdTech auction models.| Clearcode
One of our AdTech development teams recently built an ad exchange using Amazon Web Services. Read our post to learn more about our project.| Clearcode
Publishers use supply-side platform to sell their inventory. But what are the main components and features of an SSP? Our infographic reveals all.| Clearcode
Discover insights from Connect73 on measuring in-store retail media and DOOH advertising. Watch the interview featuring Clearcode and Connect73 experts.| Clearcode
Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. There are many different types of ML and AI models that are used to perform various activities within an advertising campaign. In this article, […] The post Developing Machine Learning (ML) & AI Models in AdTech [+Examples] appeared first on Clearcode.| Clearcode
Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In response, Google Chrome is shifting its approach. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more […] The post Third-Party Cookies in Google Chrome: A Guide For AdTech appeared first on Clearcode.| Clearcode
The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google […] The post The Evolution of Google’s Privacy Sandbox appeared first on Clearcode.| Clearcode
When it comes to launching and growing an advertising business, companies are often faced with a critical question: should they rent, build, or buy their AdTech solutions? This decision not only shapes their operational efficiency but also impacts long-term business growth. During our recent Masterclass at the DMEXCO conference, we explored this very topic, delving […] The post The AdTech Dilemma: Build vs Rent vs Buy [Clearcode’s DMEXCO Masterclass] appeared first on Clearcode.| Clearcode
Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category. The rise of retail media can largely […] The post Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO] appeared first on Clearcode.| Clearcode
To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024.| Clearcode
In a recent video interview, Michael Sweeney, Head of Marketing at Clearcode, engaged in a conversation with Wiktoria Wójcik, the Co-Founder at inStreamly. This insightful dialogue delves into the intricacies of advertising within the gaming and game streaming realm, shedding light on the innovative strategies and opportunities that brands can leverage to enhance their outreach.| Clearcode
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.| Clearcode
Retail media is experiencing huge growth. At the center of this are retail media networks (RMNs). What are they? Learn more in our post!| Clearcode
