Reach and convert high-value customers across your advertising ecosystem with an affordable identity solution that you can activate in a few clicks.| hightouch.com
Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. Why aren’t more companies using them?| hightouch.com
A demand-side platform (DSP) automates real-time bidding for digital ads, optimizing campaigns across various networks for better performance.| hightouch.com
Learn how to manage email unsubscribes when using multiple email service providers.| hightouch.com
Stitch your customer data into rich profiles that adapt to high confidence or high reach use cases - all in your data warehouse.| hightouch.com
Learn what exactly first-party data is and why it's so important.| hightouch.com
Data modeling is the process of transforming raw data into actionable insights and conceptualizing the logical hierarchy and relationships of your data.| hightouch.com
Orchestrate your Hightouch syncs from a single operational pane of glass.| hightouch.com
Simon Data is a CDP that runs on Snowflake that focuses on helping marketers build audience and orchestrate campaigns across channels.| hightouch.com
Learn everything there is to know about Adobe CDP including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Learn how you can calculate lifetime value score in SQL.| hightouch.com
Learn how you can calculate churn rate and revenue churn rate for your business.| hightouch.com
Learn everything there is to know about LiveRamp, including products, core features, use cases, and pros/cons.| hightouch.com
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.| hightouch.com
Learn how to leverage identity graphs to create a single view of your customer.| hightouch.com
Discover the power of AdTech: streamline ad campaigns, automate targeting, improve ROI. Learn about types, benefits, and key components.| hightouch.com
Learn everything there is to know about the individual components that make up a modern data stack.| hightouch.com
What is Airflow and what are its top alternatives? We look at Dagster and Prefect and compare them to Apache Airflow.| hightouch.com
Find out what user segments are and how industry leaders are using them to increase conversions.| hightouch.com
Audience segmentation groups existing or prospective customers into cohorts to deliver targeted marketing campaigns and personalized customer experiences.| hightouch.com
Actionable insights are what all companies need to get the most from their data.| hightouch.com
Lifecycle marketing helps you turn people into buyers and turns them into brand champions. Find out how in this article.| hightouch.com
Learn how you can leverage data onboarding link your offline data to your online data to power your marketing use cases.| hightouch.com
Analytics & BI aren't enough: learn why you need to focus on data activation to help everyone take action on their data| hightouch.com
Explore and activate customer data in minutes with Customer Studio, a suite of powerful no-code features built on top of your cloud data warehouse.| hightouch.com
Hightouch offers deep and feature-rich integrations with 250+ tools, from customer success, ads, to marketing.| hightouch.com
Book a demo with Hightouch data experts to learn how companies like yours leverage the modern data stack.| hightouch.com
Learn everything there is to know about Segment including products, key features, real-time capabilities, and pros/cons.| hightouch.com
Operational Analytics is a category of business analytics that's focused on syncing data from your warehouse directly to your business tools.| hightouch.com
A marketing campaign is a coordinated series or single promotion of a product, service, or company to increase sales, leads, or brand awareness| hightouch.com
Learn everything you need to know about API Integrations including API types, authentication, reading, writing, deployment, monitoring, and scheduling.| hightouch.com
Learn why behavioral data is important to every business, how to collect and analyze behavioral data, and relevant tooling.| hightouch.com
An audience manager is a tool that lets you to segment and aggregate customers into audiences and then sync those audiences to marketing channels.| hightouch.com
Learn how to create a Customer 360 by stitching user profiles together in your data warehouse.| hightouch.com
Learn how to leverage Customer 360 to create actionable customer profiles for your business to drive personalization.| hightouch.com
A Composable CDP is a customer data platform that enables you to use any data in your organization to power marketing use cases like audience management, journey orchestration, personalization, and data activation directly from your existing data infrastructure.| hightouch.com
Learn everything to know about Data Activation, what it is, why it matters, and how you can get started activating your data today.| hightouch.com
A Customer Data Platform, or CDP, is a solution or architecture that enables you to collect, store, model, and activate your customer data.| hightouch.com
Reverse ETL is the process of syncing data directly from a data warehouse to the operational systems used by your marketing, advertising, and operations teams.| hightouch.com