How Gen Z-ers Are Redefining What It Means To Be Hispanic 10/06/2025
"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director.| www.mediapost.com
"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director.| www.mediapost.com
Excellence in Online Advertising| www.mediapost.com
Advanced TV| www.mediapost.com
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.| www.mediapost.com
There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain healthy despite some tepid international growth, but in the dimensions it uses to describe the ad experience the average consumer is exposed to daily.| www.mediapost.com
Mor Klier has joined Skai to lead the omnichannel marketing platform's commerce, retail media, and generative AI businesses as EVP of product. One goal is to create a new type of measurement and optimization system for generative AI.| www.mediapost.com
MLB Commissioner Rob Manfred told CNBC he plans to make a decision within a month - possibly splitting the package between two TV networks and/or streamers. The MLB news came a day after the MLB's All-Star Game.| www.mediapost.com
Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.| www.mediapost.com
"Anthropic wants immediate, 'meaningful appellate review,' skipping over the trial part altogether," the judge wrote in an order denying the artificial intelligence company's request to stay proceedings.| www.mediapost.com
Perplexity made an unsolicited bid to purchase the Chrome browser for $34.5 billion, although one analyst firm estimates its value at about $100 billion.| www.mediapost.com
The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July.| www.mediapost.com
MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary, conferences and research.| www.mediapost.com
