Mor Klier has joined Skai to lead the omnichannel marketing platform's commerce, retail media, and generative AI businesses as EVP of product. One goal is to create a new type of measurement and optimization system for generative AI.| www.mediapost.com
MLB Commissioner Rob Manfred told CNBC he plans to make a decision within a month - possibly splitting the package between two TV networks and/or streamers. The MLB news came a day after the MLB's All-Star Game.| www.mediapost.com
Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.| www.mediapost.com
"Anthropic wants immediate, 'meaningful appellate review,' skipping over the trial part altogether," the judge wrote in an order denying the artificial intelligence company's request to stay proceedings.| www.mediapost.com
Perplexity made an unsolicited bid to purchase the Chrome browser for $34.5 billion, although one analyst firm estimates its value at about $100 billion.| www.mediapost.com
The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July.| www.mediapost.com
Email marketers have less than three seconds to capture the attention of their readers, according to a new study by email marketing company Movable Ink.| www.mediapost.com
Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming TV buys from one platform.| www.mediapost.com
Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, and Uber Technologies, according to Sensor Tower, which provides data into the mobile ecosystem.| www.mediapost.com
People may think about Wyoming's wide-open spaces populated more with wildlife than people - but maybe that's what the ad-tech industry really needs.| www.mediapost.com
Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.| www.mediapost.com
If RFK Jr. becomes health secretary, polio and mumps will "come roaring back," says Dr. Paul Offit.| www.mediapost.com
MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary, conferences and research.| www.mediapost.com