Psychologists have mastered the art of listening, building rapport and delivering solutions. So why aren’t business owners following their lead? The art of listening is a powerful and underutilised tool when it comes to business and client acquisition. When a business interacts with a potential customer, often, that person has a problem and are [...] The post The Art of Listening appeared first on Iconic Fox.| Iconic Fox
Today, it’s all about big data. Everything your customer does online is measurable with one metric or another. But while so many brands are drowning in a sea of metrics, smart brands put brand before metrics and are approaching business the old-fashioned way.| Iconic Fox
When you communicate your brand to your audience, how is that communication directed? Is it dependant on the marketing channel being used or is there a rulebook at play? Although "Visual Branding" is widely applied, "Brand Strategy" is becoming a lost art. Brands with strategy, however, crush their competitors.| Iconic Fox
A great brand story is not a biased autobiography of achievements and heroics. It's a narrative that puts the customer and their adventure as the main plot. Brands that want to "Tell their story" should know what their story is about and write their role, not as the hero, but the guide in the hero's adventure.| Iconic Fox
Is your brand a "Friend with Benefits" or an "Intimate Partner"? As we evolve, you’ll find the way we talk about relationships between brands and consumers will mirror, almost to a tee, the way we talk about relationships between people. What type of friend will your brand be?| Iconic Fox
When businesses struggle to get traction in the market, the first area to be scrutinised is the product or service. But more often than not, those products or services are perfectly fine. In fact, they might have been perfect, and what was missing, was clarity in their communication.| Iconic Fox
Building a brand is not easy. In fact, it's difficult. Which is why so many businesses, skip strategy and go straight to marketing tactics. There is a framework, however, that, when followed, will differentiate a brand when they step into all the market noise with brands that are less prepared. This is that framework.| Iconic Fox
As consumers, we make buying decisions every day. Although we like to think we’re savvy and emotionless when it comes to decision-making, that’s simply not true. We are all emotional creatures (granted some more than others). Whether we’re buying a home, a TV or a tube of toothpaste, we are attracted to empathy. When people get us,| Iconic Fox
When it comes to choosing the right Typography for your brand, all is not as straightforward as it initially seems. Just like colour, typography has a large influence base on the outcome of your brand identity and decisions should not be taken lightly. When you arrive at the decision-making point, you will likely have a brand strategy| Iconic Fox
Brand Archetypes are a science developed over hundreds of years based on basic human desires and collective behaviours. When you understand the desires of your audience, a brand archetype will provide the framework to develop a personality around that desire. This is not a growth hack. This is science.| Iconic Fox