Bid Duplication for Digital Ads Gets Fresh Attention
The tactic is widespread in programmatic buys.| www.adweek.com
The tactic is widespread in programmatic buys.| www.adweek.com
To support the LGBTQ+ community during Pride month and beyond, the fast-food chain launched its newest campaign that features the Varsity Gay League.| www.adweek.com
Pride Ball Launches June 18th brought to you by göt2b and Nike| www.adweek.com
In an ever-changing digital landscape, how can advertisers consistently develop compelling, high performing creative?| www.adweek.com
Versant CEO Mark Lazarus says the new name is a “blueprint for versatility, growth, and innovation.”| www.adweek.com
CNBC will continue to call its longtime Englewood Cliffs location home.| www.adweek.com
MSNBC is among the cable channels that Comcast plans to spin off into a new company.| www.adweek.com
Reid is exiting the network, while Alex Wagner takes on a new role.| www.adweek.com
Plus, MSNBC hires a new senior vice president of newsgathering.| www.adweek.com
The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.| www.adweek.com
She said a visit to the NBC affiliate when she was 14 put her on the path to becoming a TV meteorologist.| www.adweek.com
Tuesday, August 5 Evening Cable News Ratings: Fox News Finishes Ahead of CBS and ABC | www.adweek.com
Fox News’ Greg Gutfeld was spotted on the couch of NBC’s Tonight Show with Jimmy Fallon.| www.adweek.com
The #BeatsDaisyChallenge will let the community contribute to Ashnikko’s new video.| www.adweek.com
MarketCast Taps Internal Leaders to Shape What’s Next for Brands Looking to Maximize the Impact of their Advertising| www.adweek.com
Jewelry, beauty, and power tools have the biggest increases in rates.| www.adweek.com
Advertisers want better tools and measurement amid economic uncertainty| www.adweek.com
Experts say the offering could help it compete with Google.| www.adweek.com
Discover retail media advertising news from industry experts. Discover how advertising dollars are being spent through retail media advertising networks.| www.adweek.com
More adtech firms are partnering to grab bigger ad budgets.| www.adweek.com
The new offering has no fixed CPM, saving savvy marketers up to 20% in exchange for some tradeoffs| www.adweek.com
The new offering—unprecedented among streaming services—lets marketers view impressions by title, genre, and content rating in real time| www.adweek.com
Amazon’s AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.| www.adweek.com
News and insights from our editors, reporters and columnists, including coverage of how the media operates through the lens of audience, innovation and content, including publishing, digital media and platforms.| www.adweek.com
The move could lower CPMs but potentially hurt performance.| www.adweek.com
Google is paying a handful of news publishers to test gen AI products.| www.adweek.com
The publisher believes advertisers will want to reach the Jezebel audience.| www.adweek.com
