There’s been a lot of debate about women’s rights, and as a founder and CEO of two technology companies, I can confidently say my journey would not have been possible without the reproductive rights I’ve had. We all come from mothers, and protecting women’s rights isn’t just about fairness—it’s necessary to build a stronger and more resilient economy. | Tracy writes
In a recent LinkedIn post I caused an immune-system-like response when I described the mid-market as “no man's land.” Some folks who build for the mid-market wanted to know what I meant. It takes...| Tracy writes
Companies are bought, they are not sold. Buyers typically pursue acquisitions to: Gain market share, increase revenue and customer logos. Remove a competing business from the market. Expand their...| Tracy writes
I was a construction engineer by training. I never aspired to be a sales expert, but my journey as a founder, scaling a B2B startup to $100 million in ARR, made me into one. Here is my advice for...| Tracy writes
Our new startup, TigerEye, is remote-first. Ten years ago while at PlanGrid, I wouldn't have believed it was possible to run a company remotely, but a worldwide lockdown showed me that a better...| Tracy writes
I often receive inquiries from female founders and execs on how to announce their pregnancy to investors and/or board directors. It appears that very little is written about how to talk about one...| Tracy writes
I get asked for fundraising advice often. Here’s a cleaned up version of my answer: 1. Understand that VCs have their own investors, and their top priority is delivering a substantial return on...| Tracy writes
This article previously ran in TechCrunch+ I previously served as the CEO board director at PlanGrid, and as an independent board director for two startups. I believed in the leadership and...| Tracy writes
In 2014, I drove through Sand Hill Road pitching a profitable construction software startup with five million dollars in ARR and zero sales people. We received three generous term sheets within...| Tracy writes
I started a new company called TigerEye. We’re building a sales solution that will help companies make better strategic decisions. It all sounds vague because we’re in stealth. I want to share...| Tracy writes
(I wrote this for YC’s Future Founders Conference for Women. I’ll add the recording when it becomes available. The actual talk I gave on November 18th should include bonus streams of unconscious...| Tracy writes
Not a lot is written about being a female founder and CEO. I used to believe that my journey as a startup founder was the same as any other founder's experience, regardless of gender, in that it is...| Tracy writes
I had the privilege of leading PlanGrid to $100M in ARR before I stepped down as CEO and passed the baton to Autodesk Construction. I’ve had years to dissect the mistakes I have made in my first...| Tracy writes