On-demand research for high quality, confident answers – fast. The power to combine verified behavioral data with attitudinal responses with unparalleled flexibility and speed.| Numerator.com
Learn how Diageo leveraged Numerator Surveys research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioral panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.| Numerator.com
Elevate your promotion strategy by understanding the impact of promotions on buying behavior.| Numerator.com
Whether it’s understanding trends for your category, your brand or your competitive set, Numerator helps you understand how these dynamics change over time and across all channels.| Numerator.com
It’s no longer enough to just have offline and online coverage – you also need to understand new shopping methods such as Click & Collect, Online Pickup and Third Party delivery sources.| Numerator.com
Gaining access to your high-level performance metrics is critical to understanding and growing your business. Get access to Numerator's easy-to-use interface with in-platform chat support.| Numerator.com
Research and understand shifting shopping behaviors alongside shopper attitudes, interests & opinions – all within a single shopper insights and data platform. Get your free demo!| Numerator.com
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.| Numerator.com
Over the past year, Walmart, Target, and Dollar General have leaned into loyalty and cashback programs to retain value-focused shoppers amid rising prices. Watch Numerator’s Alla Rozenberg and Maddie Dennis give a data-driven look at how these programs are performing, who’s using them, and whether they’re driving real growth.| Numerator.com
In our Spark Session, TJ Moore, Vice President of Category Insights at Nutrabolt, and Nick Keswani, Numerator’s Vice President, Head of Mid-Market & Emerging Brands share how Nutrabolt’s investment in Bloom unlocked new shopper segments, fueled category innovation, and drove retail growth in the Energy Drink and Prebiotic Soda categories.| Numerator.com
Discover how shifting market forces and evolving guest preferences are reshaping the restaurant industry—and why leading restaurants are leveraging Numerator’s single-source consumer panel to stay ahead. Join our webinar on August 5 to learn more.| Numerator.com
Our just-published report leverages Numerator’s proprietary consumer panel to analyze the behavior of verified fast food guests who actively use GLP-1 medications for weight-loss and their sentiment towards restaurants and menu options.ing clean shoppers’ loyalty.| Numerator.com
Discover the top beverage trends for 2025 and 2026, from Gen Z's evolving preferences to gut health and hydration innovations.| Numerator.com
Numerator is a consumer data company providing unparalleled insights into modern consumer behavior and trends.| Numerator.com
Every year, we will share several visions for the future of US consumer trends and what industry leaders and executives should be prepared for. We create these visions through Numerator’s full suite of products.| Numerator.com
14% of Amazon shoppers use the e-commerce giant’s Subscribe and Save option to save time and, sometimes, money. Given that these shoppers are more valuable than the average Amazon shopper, brands need to find and market to these customers. Brick & Mortar retailers need to find out how to compete in a Subscribe & Save world.| Numerator.com
Health Habits report breaks down the drivers of Health’s growth and brings perspective to where brand and retailers should look for organic and sustainable growth in the future.| Numerator.com
Discover the latest trends from Expo West 2024: non-alcoholic beverages, exotic foods, ready-to-eat ethnic dishes, and plant-based innovations!| Numerator.com
The growth of app-based food delivery services like DoorDash, GrubHub, Postmates and UberEats has resulted in an unprecedented shift in the food service industry.| Numerator.com
Omnichannel Item Size, Pack Count and More Available for First Time| Numerator.com
Discover the latest GLP-1 consumer insights and GLP-1 data offerings from Numerator in our centralized GLP-1 research hub.| Numerator.com
Partner wih industry leaders to leverage a full suite of advanced research methodologies for responses from verified buyers that elevate your insights and simplify the answers to your most pressing business questions.| Numerator.com
Numerator’s 2023 Gen Z report highlights the intragenerational differences of adult Gen Z consumers (ages 18-26) to help businesses better understand the nuances in shopping, spending and saving among members of this up-and-coming generation. The report leverages a custom survey of over 1,600 Gen Z consumers to learn more about their opinions and outlooks, combined with verified shopping behaviors of over 5,000 Gen Z buyers to validate how and where they’re spending their money.| Numerator.com
Beauty became fastest growing consumer sector of 2023 through strongconsumer demand, with more avenues for brands to continue growing.NUMERATOR’S BREAKTHROUGH BEAUTY report distills the beautyindustry into several key themes for brand and retailer leaders to act onand inspire growth.| Numerator.com
Gen Z drinking habits are increasingly important for alcohol brands, as more of these consumers reach legal drinking age. What alcohols do Gen Z drinkers prefer, how are they impacting the BevAlc industry?| Numerator.com
We're looking back at the top brands of 2023. From buzzy beverage brands to private label powerhouses, these are the brands watch in 2024.| Numerator.com
The perfect storm is brewing for growth in the cannabis industry. There’s a push for expanding medical use. There’s a push for legalizing recreational use. And a growing body of research suggests cannabis can be helpful in the treatment of a wide range of physical, emotional and neurological conditions.| Numerator.com
44% Say LGBTQ+ Representation is Important: Higher Among Gen Z, Black Consumers, Asian Consumers| Numerator.com
Develop new products and get innovative ideas through the stage-gate process when you partner with Numerator. We help you effectively manage the innovation pipeline through conceptualization, proposal, idea validation, competitive analysis, demand planning and test launch.| Numerator.com
In this white paper, we delve into five consumer economic profiles that were created based on current economic sentiments and financial situations. Leveraging these profiles, we uncover three key strategies that are essential for business leaders.| Numerator.com
Explore the influence of Gen Alpha on household purchase decisions and market trends. Learn how to engage this young, powerful consumer base.| Numerator.com
Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.| Numerator.com
Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational consumer trends shape today's markets.| Numerator.com
Dive into Gen X shopping habits and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!| Numerator.com
Discover the effectiveness of the February 28 Economic Blackout. How did it impact major retailers and which consumer groups drove results.| Numerator.com
How are new tariffs affecting consumer sentiment and shopping patterns? Learn how brands and retailers can respond to price changes and customer concerns.| Numerator.com
Welcome to a new era of market analytics. TruView allows you to measure your market share across all channels and with consumer context – at the speed of the consumer. Get your demo now!| Numerator.com
Connect to more consumers and learn more about their behaviors with our fast, behavior-triggered consumer surveys. Get your free demo!| Numerator.com
Understand the modern consumer with insight into shifting shopping behaviors alongside consumer attitudes, interests and opinions across all channels – all from a single platform with single-sourced data. Get your demo today!| Numerator.com
Watch Numerator Senior Customer Success Managers Katelyn Kizys and Jessica Moore as they review recent promotional and shopper trends observed within the adult beverage category, and offer a forward look at what to expect in 2025.| Numerator.com
Numerator's Paw Power: Pet Purchasing Trends report breaks down the continued growth of the pet industry in a post-COVID world and shares inspiration on how brands and retailers can maintain that growth.| Numerator.com
Discover the must-know health and wellness trends of 2024. Get comprehensive insights on gut health, retail shifts, and other health trends.| Numerator.com
Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.| Numerator.com
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.| Numerator.com
Watch as Numerator experts demonstrate how to harness the combined power of Numerator’s promotions intel and survey solutions to develop a winning promotional strategy founded on insights sourced from real consumers based on their verified behaviors.| Numerator
“POS data is fundamentally about measuring sales. Panel data is about understanding people.” Consumer Insights are only as good as the source that you leverage, but which data source should you turn to for which questions? To answer this, you need to understand why Omnichannel Market Share Measurement, Point of Sale (POS) Data and Consumer Panel Data sources were created.| Numerator
Make decisions with confidence and speed by leveraging a panel that is architected to evolve with the modern consumer and provides a single source for omni insights and understanding.| Numerator
Watch the inaugural Numerator Spark Session held on February 12th! In this session, speakers discuss Chomps’ brand journey, consumer-focused lessons that unlocked rapid growth, and actionable insights that have maximized their conversations with retailers, particularly at Expo West.| Numerator
Explore key pet industry trends in our latest report. Uncover market dynamics and consumer behaviors influencing growth and opportunities.| Numerator
Watch to learn how sustainability has become a near-universal movement among consumers, with 95% claiming at least some level of commitment to a sustainable lifestyle.| Numerator
Numerator’s Q4 2024 Holiday Preview survey highlights celebration, shopping, and spending plans for Halloween, Thanksgiving, Christmas and New Year’s Eve.| Numerator
Understand a total commerce view of the consumer — whether it be click and collect, brick and mortar, online or third-party delivery providers — with a panel that is bigger, better and goes beyond omnichannel to omni everything.| Numerator
Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity.| Numerator
