Numerator has published early read results from Prime Big Deal Days 2025, Amazon’s fall retail sales event, which ended last night at 2:59 AM EDT.| Numerator
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Over the past year, Walmart, Target, and Dollar General have leaned into loyalty and cashback programs to retain value-focused shoppers amid rising prices. Watch Numerator’s Alla Rozenberg and Maddie Dennis give a data-driven look at how these programs are performing, who’s using them, and whether they’re driving real growth.| Numerator
Join us on Thursday, October 23rd, at 11 AM CST to unlock the storytelling power of behavioral data. Using real-world examples, we’ll share proven playbooks and strategies to help emerging brands craft compelling, data-backed stories that resonate with retailers, strengthen partnerships, and accelerate sales velocity.| Numerator
Numerator's Communicating Sustainability analysis explores how consumers interpret, trust, and respond to sustainability messaging across everyday categories: Juice, Facial Cleanser, and Shoes.| Numerator
Download the Q4 Holiday Preview to better understand how shoppers plan to celebrate and shop for the final major holidays of the year.| Numerator
The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.| Numerator
Numerator is a consumer data company providing unparalleled insights into modern consumer behavior and trends.| Numerator
Leverage our research experts & highly engaged consumer panel to create your custom shopper segmentations or bring existing segmentations to life and incorporate them into your day-to-day strategy.| Numerator
See through the eyes of consumers, hear their candid product feedback, and deepen your market understanding. Contact us for your free demo!| Numerator
Gain a holistic view of your brand’s health with Numerator’s differentiated approach that integrates emotional insight from survey with verified longitudinal purchase data.| Numerator
Learn how Nestle Coffee Partners dove deep into category shoppers’ behaviors and sentiments through the integration of a full-service research study with behavioral panel data and Numerator’s Inflation Segments to optimize the shopper experience and retain consumer loyalty.| Numerator
Gain fast promotional intelligence and build an effective promotions strategy based on the changing market dynamics, a complete view of retailers’ promotional tactics, assortment, and versioning. Get your free demo!| Numerator
Early Numerator data suggests that leading retailers’ changing positions on DEI initiatives have shifted store traffic and overall market share—most notably among multicultural households. Our latest report dives into the consumer groups driving the shift and provides recommendations for brands and retailers that seek to authentically align with key consumer segments’ values.| Numerator
Measuring price sensitivity is a central function of any company's pricing strategy. Why is it important? What influences price sensitivity and what survey methods can you use to measure it?| Numerator
Stay updated on home purchasing and improvement trends in 2024. Discover key insights on consumer preferences and behaviors by generation.| Numerator
Learn about Gen Alpha’s evolving shopping behavior and how to connect with this influential generation in 2025 and 2026.| Numerator
Reach, support and win the loyalty of more health-conscious shoppers through deep shopper and market understanding.| Numerator
More consumer understanding means more restaurant growth. Drive trips and check size with Numerator’s modern consumer panel.| Numerator
Grow your brand with deeper insight into housewares purchasing behavior and the pricing, promotions, and advertisements that influence your consumer. Get your free demo!| Numerator
Meet dynamic consumer needs as they change faster than ever with our CPG consumer insights. See what you can do with the most complete view of your buyers.| Numerator
Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down the benefits and risks of leveraging public figures into brand building and marketing.| Numerator
Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.| Numerator
On-demand research for high quality, confident answers – fast. The power to combine verified behavioral data with attitudinal responses with unparalleled flexibility and speed.| Numerator
Learn how Diageo leveraged Numerator Surveys research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioral panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water.| Numerator
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.| Numerator
In our Spark Session, TJ Moore, Vice President of Category Insights at Nutrabolt, and Nick Keswani, Numerator’s Vice President, Head of Mid-Market & Emerging Brands share how Nutrabolt’s investment in Bloom unlocked new shopper segments, fueled category innovation, and drove retail growth in the Energy Drink and Prebiotic Soda categories.| Numerator
Discover how shifting market forces and evolving guest preferences are reshaping the restaurant industry—and why leading restaurants are leveraging Numerator’s single-source consumer panel to stay ahead. Watch the webinar on demand.| Numerator
Our just-published report leverages Numerator’s proprietary consumer panel to analyze the behavior of verified fast food guests who actively use GLP-1 medications for weight-loss and their sentiment towards restaurants and menu options.ing clean shoppers’ loyalty.| Numerator
Discover the top beverage trends for 2025 and 2026, from Gen Z's evolving preferences to gut health and hydration innovations.| Numerator
Partner wih industry leaders to leverage a full suite of advanced research methodologies for responses from verified buyers that elevate your insights and simplify the answers to your most pressing business questions.| Numerator
Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.| Numerator
Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.| Numerator
Dive into Gen X consumer behavior and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!| Numerator
Discover the effectiveness of the February 28 Economic Blackout. How did it impact major retailers and which consumer groups drove results.| Numerator.com
How are new tariffs affecting consumer sentiment and shopping patterns? Learn how brands and retailers can respond to price changes and customer concerns.| Numerator.com
Welcome to a new era of market analytics. TruView allows you to measure your market share across all channels and with consumer context – at the speed of the consumer. Get your demo now!| Numerator.com
Connect to more consumers and learn more about their behaviors with our fast, behavior-triggered consumer surveys. Get your free demo!| Numerator.com
Understand the modern consumer with insight into shifting shopping behaviors alongside consumer attitudes, interests and opinions across all channels – all from a single platform with single-sourced data. Get your demo today!| Numerator.com
Watch Numerator Senior Customer Success Managers Katelyn Kizys and Jessica Moore as they review recent promotional and shopper trends observed within the adult beverage category, and offer a forward look at what to expect in 2025.| Numerator.com
Numerator's Paw Power: Pet Purchasing Trends report breaks down the continued growth of the pet industry in a post-COVID world and shares inspiration on how brands and retailers can maintain that growth.| Numerator.com
Discover the must-know health and wellness trends of 2024. Get comprehensive insights on gut health, retail shifts, and other health trends.| Numerator.com
Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.| Numerator.com
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.| Numerator.com
Watch as Numerator experts demonstrate how to harness the combined power of Numerator’s promotions intel and survey solutions to develop a winning promotional strategy founded on insights sourced from real consumers based on their verified behaviors.| Numerator
“POS data is fundamentally about measuring sales. Panel data is about understanding people.” Consumer Insights are only as good as the source that you leverage, but which data source should you turn to for which questions? To answer this, you need to understand why Omnichannel Market Share Measurement, Point of Sale (POS) Data and Consumer Panel Data sources were created.| Numerator
Make decisions with confidence and speed by leveraging a panel that is architected to evolve with the modern consumer and provides a single source for omni insights and understanding.| Numerator
Watch the inaugural Numerator Spark Session held on February 12th! In this session, speakers discuss Chomps’ brand journey, consumer-focused lessons that unlocked rapid growth, and actionable insights that have maximized their conversations with retailers, particularly at Expo West.| Numerator
Explore key pet industry trends in our latest report. Uncover market dynamics and consumer behaviors influencing growth and opportunities.| Numerator
Watch to learn how sustainability has become a near-universal movement among consumers, with 95% claiming at least some level of commitment to a sustainable lifestyle.| Numerator
Numerator’s Q4 2024 Holiday Preview survey highlights celebration, shopping, and spending plans for Halloween, Thanksgiving, Christmas and New Year’s Eve.| Numerator
Understand a total commerce view of the consumer — whether it be click and collect, brick and mortar, online or third-party delivery providers — with a panel that is bigger, better and goes beyond omnichannel to omni everything.| Numerator
Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity.| Numerator
