The Methods UX Professionals Use (2024)
User experience research has a wide variety of methods. The variety can be both inspiring and daunting—where do you start, what should you master?| MeasuringU
Should you use the Net Promoter Score? Maybe, maybe not. We’re not here to debate whether you should use it or not (and you may not have a choice). Instead, we want to use data (rather than opinions) to review and grade 13 claims made about the NPS, some from NPS critics and others from […]| MeasuringU
Is sharing pay information a good idea? What happens when companies share more about how they pay their people? So-called pay transparency refers to company policies that encourage the sharing of compensation-related information, such as salary ranges, pay scales, and compensation structures. This information may be supplied to current employees, job candidates, or the public. […]| MeasuringU
Is there a misalignment in skills in the UX profession? Specifically, when UX managers are hiring, is there a misalignment in what applicants and current practitioners report doing and the skills managers need? In a previous article, we did a deep dive into what UX practitioners reported doing in the 2024 UXPA salary survey, tracking […]| MeasuringU
We use our mobile phones a lot. Planning trips, sending money, following our favorite influencers, keeping in touch with friends and family. While it seems commonplace now, the capabilities of our mobile phones and their applications provide a high level of convenience and speed (for better or worse) to our leisure and business. The mobile […]| MeasuringU
The last couple of years have not been easy for those in the UX profession. With an increase in layoffs and AI disruption, uncertainty has grown about job security and even whether to leave the profession entirely. How has this uncertainty affected the current satisfaction that UX professionals feel about their job? What you do […]| MeasuringU
Banking isn’t limited by borders. No matter what language you speak, there’s a universal need to save and access money, check balances, transfer money, and pay people. What’s also universal with digital banking is the inevitable friction caused by security concerns and troublesome user interfaces. While our previous SUPR-Q® benchmark reports have focused on U.S. […]| MeasuringU
We developed the SUPR-Qm® to measure the uniqueness of the mobile app user experience. You can measure mobile apps using technology-agnostic questionnaires such as the UX-Lite® and SUS. But our research and experience suggest that the mobile app experience warrants a tailored questionnaire, like how the SUPR-Q is for websites. People have different expectations for […]| MeasuringU
User experience research has a wide variety of methods. The variety can be both inspiring and daunting—where do you start, what should you master?| MeasuringU
AI is rapidly changing. By the time we write about the latest features and performance benchmarks, they are replaced by newer features and benchmarks. But are all those features and benchmarks noticed by users? Perhaps. The speed of change in AI shouldn’t stop us from taking a snapshot of the user experience. Even with rapidly […]| MeasuringU
We developed the SUPR-Qm® in 2017 to measure the quality of the mobile app experience. Its original form had 16 items. That is long for a UX questionnaire (e.g., the SUS has ten and the SUPR-Q® has eight). The reason it had 16 items was that it was developed using a technique called Rasch analysis, […]| MeasuringU
In an earlier article, we examined a large dataset of rating scale data. After analyzing over 100,000 individual responses from 4,048 multipoint items across 25 studies, we reported the typical standard deviations for five-, seven-, and eleven-point items.| measuringu.com
The standard deviation is the most common measure of variability. It’s less intuitive than measures of central tendency such as the mean, but it plays an essential role in analysis and sample size planning.| MeasuringU
When working with UX metrics (e.g., rating scale data) you need to consider both the average and the variability of the responses.| MeasuringU
Online panel research has been a boon for market research and UX researchers alike.| MeasuringU
Continuing a decades-long tradition, in 2024 we worked with the UXPA to collect and understand the UX profession’s latest compensation, skills, and composition.| MeasuringU
Is not recommending the same as discouraging or recommending others to not use or purchase from a brand?| MeasuringU
Clutter distracts and detracts from a good user experience.| MeasuringU
Poor layout, irrelevant ads, overwhelming videos: websites can be cluttered.| MeasuringU
After users attempt a task, ask them this simple question: Overall, how difficult or easy was the task to complete? Use the seven point rating scale format below.| MeasuringU
Sample size estimation is an important part of study planning. If the sample size is too small, the study will be underpowered, meaning it will be incapable of detecting sufficiently small differences as statistically significant. If the sample size is too large, the study will be inefficient and cost more than necessary.| MeasuringU
When we speak about a qualitative research study, it’s easy to think there is one kind.| MeasuringU
In math class, we spend a lot of time learning fractions because they are so important in everyday life (e.g., budgeting, purchasing at the grocery store). Fractions are also used extensively in UX research (e.g., the fundamental completion rate is a fraction), typically expressed as percentages or proportions. Unfortunately, fractions are also hard to learn, and as it turns out, they are not the easiest to statistically analyze.| MeasuringU
