Hey friend, monday.com is well-known for its explosive and unignorable advertising campaigns. And yep, paid ads were their focus for lead acquisition for 7+ years. That was until late 2019/2020 when their acquisitions team decided to take their "go hard or go home" approach to a new channel:| How the F*ck
Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.| How the F*ck
“I try to take away as much editing from the start. Detailed briefs really help with that."| How the F*ck
Waste less time. Improve self-reporting. Automate more.| How the F*ck
Hey all! This week, I put together my internal linking standard operating procedure (SOP) for premium members. The SOP includes 4 key sections: * Context on why internal linking is important * A step-by-step guide to internal linking a blog post properly * Do's and Don'ts of internal linking * Internal link FAQs This| How the F*ck
Login below to get two killer SEO briefing templates to use with your freelance writers.| How the F*ck
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.| How the F*ck
How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.| How the F*ck
Is one new blog per week enough to change your life? For Samantha North it was. This week, we hear her story.| How the F*ck
Animalz is widely considered as the world's foremost content marketing agency. But, how did they design their own content strategy? Find out here.| How the F*ck
How Venngage built millions of backlinks and 3 million in monthly traffic.| How the F*ck
How I started a podcast with nobody in my network and no real media skills.| How the F*ck
We dig into the detail behind Lev's successful brand awareness campaign: All you need is Lev. And learn how Lev became top of mind for their channel partners.| How the F*ck
I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.| How the F*ck
This interview's almost too valuable to share. From 0 followers to being one of the most influential brands on LinkedIn in six months, and here's how.| How the F*ck
Hiiii friends, I wanted to share a quick AI workflow I’ve been using to improve content performance and the user experience. It’s a small piece of custom code that adds a layer of interactivity, grabbing a reader's attention and helping them digest your core| How the F*ck
Ever got a cold email in your inbox that was truly dreadful? Who am I kidding; we all get them every day. * Generic * Don't understand you * Get your needs all wrong I get them every day offering me SEO services for this blog that's all about SEO. Bro, please. In| How the F*ck
Case studies, podcasts, and strategies with SEOs and content leaders who care about revenue growth, not just traffic.| How the F*ck
UserPilot is scaling its SEO with Programmatic techniques. Read how in this case study.| How the F*ck
Retrododo.com grew to 1M clicks and $50k in revenue in three years. In this SEO case study, the founder tells us exactly how he did it.| How the F*ck
2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.| How the F*ck
💡Looking for an AI SEO agency that actually drives results? Spicy Margarita SEO is one of several standout teams featured here, trusted by B2B brands for modern strategy, measurable growth, and content that makes sure your brand is recommended by AI. In this article, we'll explore 6 agencies already offering| How the F*ck
Investopedia's executing one of the best SEO strategies I've seen. Here are 5 factors behind their success.| How the F*ck
Learn about E-E-A-T and how to demonstrate it with SEO experts Ben Goodey and Olga Zarr.| How the F*ck
🤩Read highlights in carousel format here.🎧Listen to the interview here. Ash Read initially launched Living Cozy as a directory for brands in the Home & furniture space. Initially, there was no 'grand plan' behind the site. Ash struggled to find direct-to-consumer home and furniture brands when looking for himself and| How the F*ck
5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.| How the F*ck
Gaetano DiNardi talks us through the strategy and execution behind Aura's SEO case study.| How the F*ck
SEO case studies from companies like Ahrefs, Monday, HotJar, UserPilot, and more. Based on real podcast recordings with the SEO expert themselves.| How the F*ck
An in-depth guide to building an efficient content operation. This exact framework produced 800 blog posts in one month.| How the F*ck
Bottom-of-funnel (BOFU) keywords are used by searchers looking to buy. Here's how to find yours.| How the F*ck
Since when did topical authority become so important? Learn what it is and how to build topical authority with Jacob Clarke from NerdWallet.| How the F*ck
Here's how to build your first topic cluster. Start to finish. So it drives real customers.| How the F*ck
High converting keywords often show commercial intent. But, in reality, every keyword can convert if you craft your offer right.| How the F*ck
Stop creating new content. Do this instead. This article explores the art of the content refresh (written from genuine experience).| How the F*ck
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months). In part one, we looked at the content operation that underpinned Monday's very first major investment into SEO. We learned how Monday worked| How the F*ck
Including the simple tricks behind capturing visitors, scaling backlink building, and pioneering categories.| How the F*ck
This week, Benji Hyam from Grow & Convert joined the community to talk SEO. His team builds high-converting SEO strategies for a host of incredible companies like: * Patreon * Aura * LeadFeeder * and Smartlook In the case study below, we learn the 6-step strategy behind Cognitive FX's SEO engine, which now: * Drives 50%| How the F*ck
Learn how Monday.com scaled its SEO in the run-up to its IPO, writing over 1,000 articles in 12 months.| How the F*ck
A quick weekend tactic to unlock more growth.| How the F*ck
I got off the phone with a client yesterday with a biiiig smile on my face. They had good news to share. “Your hard work is paying off”. And much more than expected. They’d literally had 14 new prospect calls last Tuesday 🙃 Business revenues in Q1 2024 were +50%| How the F*ck
8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.| How the F*ck
Most SEO content in 2024 is not packaged in a way that users are willing to consume.| How the F*ck
Great writers make or break your operations. Good writers: * Spend 10x more time on research * Maintain high standards for content quality * Adapt easily to new tones of voice Great writers: * Do all that and... * Consistently deliver on time * Follow instructions meticulously * Support efficiency in your operations (And, a bad freelance| How the F*ck
Internal links are one of your greatest allies in SEO: * They coach Google on the relationships between content. * They help declare to Google how high-priority a page is to you. * They guide readers deeper into your network. There's even evidence Google treats them in a very similar way to backlinks.| How the F*ck
Adobe is what you call a mega site. 80M in monthly traffic according to Ahrefs and I think the internet is mostly better for it. As I discovered when doing a competitor analysis for a client recently, their content quality is often beyond great—featuring high-quality images, useful tools, custom| How the F*ck
💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head of Growth throughout their scaling journey 2015-2019 and has advised companies like Hotjar on their growth. Jake joined Typeform in June 2015 as employee #29. In his first couple of weeks, they| How the F*ck
Internal links are still such a simple yet powerful part of SEO. Plenty of studies show a positive correlation between internal links and page traffic. And if you've been in SEO for a while, you'll have experienced some insane jumps in traffic after adding a few internal links. Yet, when| How the F*ck
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.| How the F*ck
Low link building budget? Do this.| How the F*ck
This week, I want to teach you another method for finding low-competition keywords.| How the F*ck
I love working with brands who’ve underinvested in their SEO.| How the F*ck
10 tips ways to make your audience feel & convert.| How the F*ck
In this week's newsletter, I've pulled 7 quotes from seriously successful SEO leaders who appeared on the How the Fxck podcast. Each one is designed to push forward your knowledge of how to drive actual revenue outcomes via SEO. Let's dive in. 1. Is SEO Even a Valid Growth Strategy| How the F*ck
AI Overviews in SEO—should you freak out? And how do you choose keywords now? Google is finally releasing its search generative experience in the US. Scary, right? They're consuming your content and regurgitating it as an answer to people's search queries. Content that historically brought visitors to your site,| How the F*ck
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years. Since 2012, the company has had some impressive stats: * 55,000 tutors * Millions of learners * 400+ employees * $120M+ funding raised But it was only these last three years that saw Preply boom from| How the F*ck
7 thoughts on AI in SEO content creation and where I'm using it| How the F*ck
How to use graphic design for better SEO.| How the F*ck
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".| How the F*ck
Hey friends, If you want to rank well in SEO, there are just some tasks you should NOT ignore. Here are my top 10: Task 1: Optimize high-traffic blog posts Look at your top 10 blog posts by traffic: * Check it's up-to-date * Add additional keywords * Add a YouTube video * Add| How the F*ck
Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.| How the F*ck
Last week, I earned a "Community Top Voices" badge on LinkedIn. "OMG congrats, well done! Such a thought leader!" Hmmm...not so much. They're super easy to get. It took me 30 minutes. And if you're trying to: * Build a personal brand * Drive inbound leads They're quite a credibility boost.| How the F*ck
