Earlier this year Google retired the links to its web cache. But it still exists (for now). Use these handy bookmarklets to access it in one click.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Despite continuing denials, there's a growing amount of evidence that suggests that Google does use click through rate as a ranking signal.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Pandu Nayak’s anti-trust testimony provided interesting and educational insights into how Google search really works, which can make you a better SEO.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Social Media doesn't have to be dictated by algorithms that reward influencers who produce divisive and monetizable content.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
The timing of this post, half way through the next year, should be a clue that 2021 was a difficult one.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
The anxiety I had about certain facets of my business disappeared, replaced by anxiety about COVID-19 and our political landscape. I found sanctuary in simple habits that I'll take forward into 2021.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
SEO A/B tests provide a comforting mirage of success. But issues with how tests are structured, what they measure and the mindset they create limit growth.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
The Structured Data Testing Tool is being deprecated. So I created two bookmarklets for the new Rich Results Test. Copy and paste no more!| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Despite a record year of revenues I realized that a lot of things had gone awry in 2019. Here's what happened and what I'm planning next.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Google makes it easy to make bad decisions by hiding the performance of image search traffic. Here's why Google's decision is hurting more and more websites.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...
Google search has become good enough or as I've come to think of it - goog enough. A landscape full of mediocre content that might seem tasty but isn't nutritional.| Blind Five Year Old | SEO, SEM, Marketing and Technology sprinkled with Sport...