No One is an Island: Quantifying the R3 “Ripple Effect” - Southwick Associates
In 2025, Southwick Associates and and partners completed a project that quantified the ‘ripple effect’ in R3.| Southwick Associates
In 2025, Southwick Associates and and partners completed a project that quantified the ‘ripple effect’ in R3.| Southwick Associates
Given most adults adopt their preferred recreational activities in their youth, the future of target shooting depends on providing young people with safe opportunities to try the sport. To reach youths where they live, the Student Air Rifle Program (SAR) was created in 2014. SAR focuses on youth in grades 4 through 12 and works... The post Increasing Shooting Sports Participation by Introduction and Education Through Schools appeared first on Southwick Associates.| Southwick Associates
Estimated economic contributions and size of the gamebird industry in the United States, including jobs, tax revenues, and more.| Southwick Associates
Explore the kind of data found in the newly formatted quarterly AnglerSurvey report. This report provides information about angling participation and equipment purchases including brand purchased, price paid, and type of store for a wide range of products. Current quarter and year-to-date are presented for comparison. To unlock the full report or discuss custom research,... The post SAMPLE Quarterly Fishing Participation and Equipment Purchases Report appeared first on Southwick Associates.| Southwick Associates
Over a quarter of the public does not know much about their state fish and wildlife agency. To effectively manage fish and wildlife resources, state agencies must understand all stakeholders and not just those who buy a license. From late 2024 through early 2025, a survey was fielded to recreational license holders and the general... The post Public Perception of Midwest State Fish & Wildlife Agencies appeared first on Southwick Associates.| Southwick Associates
Market Pulse Subscription Service Provides Quarterly Analysis of the Hunting & Shooting Market FERNANDINA BEACH, FL. – New insights are now available in the 2nd quarter edition of Market Pulse, a quarterly paid subscription service providing the latest hunting and shooting market trends backed with in-depth analysis. The current edition covers timely topics such as... The post 2nd Quarter Market Pulse Now Available from Southwick Associates appeared first on Southwick Associates.| Southwick Associates
Less than half of licensed anglers renew their fishing license each year, and we wanted to know why. We asked lapsed anglers from around the country what they don’t like about fishing, the other activities they engage in instead, and how we can win them back. The good news is that fishing is still considered... The post Why Anglers Quit and How to Retain Them appeared first on Southwick Associates.| Southwick Associates
With increased interest and funds being invested in angling programs for youth, learning how important it is to expose people in their younger years to fishing was critical. We offer perspective on how and when it might be most effective to offer youth fishing programs to maximize return on investments and R3 efforts. We found... The post Honing Youth Fishing Programs to Create Avid Anglers appeared first on Southwick Associates.| Southwick Associates
The face of target shooting is changing. Previous National Shooting Sports Foundation (NSSF) research (2015) showed women, Hispanics, African Americans, and Asian Americans have high rates of interest in target shooting. However, multiple sources show even after the recent spikes in participation since 2020, shooting sports participation still remains overwhelmingly male and Caucasian. This project... The post Welcome New Shooters: Tactics to Win Participation appeared first on Southwick Asso...| Southwick Associates
It goes without saying that people interested in the outdoors tend to visit state parks. Given that the same denominator is common across hunters, anglers, and target shooters, this project explored whether state parks represent a good opportunity to recruit new hunters, anglers, and/or target shooters and how to best do so. In August –... The post Exploring R3 Opportunities in Midwest State Parks appeared first on Southwick Associates.| Southwick Associates
License sales largely fell between 2016 and 2021, except for 35-44-year-olds. With few R3 efforts targeting this age, we studied how to boost participation.| Southwick Associates
