Learn how to use Digital Market Intelligence to calculate game-changing insights about your audience and market, using the data you already have.| thegray.company
Is content cannibalization an issue? It depends! Here's how to identify the scenarios that are detrimental and apply SEO pruning to resolve them.| thegray.company
Master the craft of analytics dashboard design and share data visualizations that resonate with key stakeholders with our dashboarding tips and examples.| thegray.company
Get into the right PPC audit headspace with this workflow methodology as guided by our lead PPC consultant. Auditing tips and real-world examples included.| thegray.company
Here are the most frequently occurring JavaScript issues we see as SEOs, insights as to why they occur, and solutions for how to resolve them.| thegray.company
In this article, we’ll break down what a measurement plan is, how it can help refine and implement reporting, and how to create one for your site.| thegray.company
Learn how user-generated content SEO can create an automated pipeline that grows traffic and builds links — all while minimizing manual lift.| thegray.company
Elevate your SEO content planning and keyword matrix process by leveraging the capabilities of Airtable for greater cross-data unification.| thegray.company
Scaling SEO involves identifying patterns in your research to make informed decisions. Take a deep dive into managing the complexities of tech SEO at scale.| thegray.company
Inspired by the endless quandaries we see with structured data, here we discuss how to plan and implement schema, all while avoiding common mistakes.| thegray.company
Know how to measure the funnel for each stage of the SEO customer journey. Use these KPIs and metrics to monitor SEO health and tailor relevant dashboards.| thegray.company
SEO for startups is more than a "yes" or "no" question. Navigate the "it depends" questions, step-by-step, to determine whether your startup should do SEO.| thegray.company
Vital to both UX and SEO, information architecture best practices support the intersection between your site's content and how users engage with it.| thegray.company
Learn how to set up cross-domain tracking with Google Tag Manager, Google Analytics (Universal), and GA4 - and accurately measure user activity across multiple domains.| thegray.company
For many, eCommerce technical SEO can feel like a daunting undertaking. Use this simple tech SEO framework, and turn ambiguous into approachable.| thegray.company
Learn how to audit and elevate a site's internal linking for SEO, user experience, and conversion by using these proven tactics, tools, and best practices.| thegray.company
With the adoption of JavaScript (JS), extensive SEO audits unraveling it have gained importance. Here is a guide to audit JavaScript for SEO and resolve issues.| thegray.company
Learn how to use personalization for SEO. Elevate your content in a dynamic world of personalized search. Improve user experience and boost conversions.| thegray.company
Learn how to turn your SEO program (new or existing) into a "continuous improvement machine". Learn more about this Agile SEO framework for growth.| thegray.company
We all need trusted templates- checklists to ensure we're not forgetting anything, and creative ways to approach existing work. Here's our vetted list.| thegray.company
What is website accessibility, and why is it important? Is it legally required? Here are some answers and recommendations for making your site ADA compliant.| thegray.company
One very common issue—or concern—for International SEO is duplicate content. Does it happen? (Yes!) How do you fix it? Learn more here.| thegray.company
As SEOs, we look at metrics and page experience ranking factors but there is one more element to page experience that matter: user experience (UX) design.| thegray.company
Learn all about eCommerce facets and filters and their impact on eComm SEO.| thegray.company
Our 404 error guide is a collection of FAQs that covers the basic fundamentals as well as advanced 404 page best practices for both SEO and usability.| thegray.company
Is your website targeting keywords that deliver buying customers/clients? Up your SEO keyword selection game: How to choose the best keywords for your website.| thegray.company
Learn more about how The Gray Dot Company approaches the process of defining a strategy, and which elements are critical to include within it.| thegray.company
We’ll guide you through the essentials of SEO quality assurance, including how to integrate a process in collaboration with Product & Engineering.| thegray.company
Here are the most common language and personality gaps that have plagued marketers and software developers for years—and how best to bridge them.| thegray.company
When adding international elements to your website, you need to tell Google, Bing and all the other search engines what you’re up to.| thegray.company
This SEO content guide for beginners which outlines the steps you need to take to optimize your strategy and set yourself up for long term success.| thegray.company
Google constantly changes the finish line for what "quality content" means. But how exactly should you go about fixing old content? Learn more with this guide.| thegray.company
Out of the box, 404 error pages in SPAs don’t work properly, creating problems for SEO. Here we’ll review the pros and cons of the various workarounds.| thegray.company
Our in-depth guide to SEO Crawling & Indexing, including the tools to control them (robots.txt, robots meta, canonical) and common pitfalls to avoid.| thegray.company
The path to strategic website optimization is full of twists and turns. Which is exactly why you need an SEO roadmap. Here’s our guide [and template!] to ensuring it’s a good one!| thegray.company
Are you worried that your website is losing traffic? Don’t panic! There are countless reasons that this could be happening—but this guide can help.| thegray.company
Deindexing pages, PDFs, images (etc.) can be trickier than you’d expect. Here we explore the fastest and most successful methods to remove content from Google.| thegray.company
Since technical documentation is critical to ensuring solid web software, here are our recommendations for SEO Internationalization.| thegray.company
Have a successful site, but wondering how to expand? A multiple domain SEO strategy might help. Understanding the pros & cons of using multiple domains for SEO.| thegray.company
If you had a rough migration that came with consequences, we’re here to help you recover traffic. Learn how to identify the problem and recover your traffic.| thegray.company
Here’s the answer to a classic client question: “What makes a Search Engine Optimization-friendly URL?”| thegray.company
With so many acronyms floating around, it's hard to know exactly what it is that digital markers actually *do* sometimes. This guide will show you the way.| thegray.company