One of the biggest misconceptions you’ll have on the way to delivering expertise is the notion that you need to have all the answers. We catalog our learnings, articulate particular positions…| Punctuation
I’m going to talk about a scenario that doesn’t happen very often—maybe a half dozen times over your entire life—but which has short- and long-term implications if you handle it poorly.| Punctuation
There are pros and cons of having a partner, and there are examples of great firms with either model.| Punctuation
When you operate from a position of fear (of losing), it creates mental chaos that affects other people, too.| Punctuation
What got you here—in terms of your approach to staffing—won’t get you there. There are some staffing strategies that are absolutely the right choice in the early days, but they are a mistake, later. I’…| Punctuation
There’s a 2Bobs episode on this topic if you’re rather listen than read. After reviewing the positioning of 1,300+ firms and writing books and articles on the subject, I’m still […]| Punctuation
One of the biggest challenges in running a firm is balancing capacity and opportunity (or supply and demand). Your opportunity is clients who want to hire you, and your capacity is the amount of paid…| Punctuation
Prepare For Sale Schedule a Consultation If you are planning on selling the firm in 2-3 years, there are plenty of things you can do now to maximize your firm’s value and minimize the stress and…| Punctuation
If/when you sell your firm, it’ll likely be the largest transaction of your life, and so it makes sense to understand it! In this article we’re going to give you […]| Punctuation
The heat index is 112. I just walked the uneven, steep edges of a field, spreading the tall grass so I could see, knowing that 2.4 chiggers per square inch were smiling at the prospect of squeezing…| Punctuation
This isn’t me being brave. This isn’t me crying for help. This isn’t me with any answers. It’s just me, David, trying to normalize talking about any struggles you may have with depression or anxiety…| Punctuation
Punctuation: The leading authority on positioning, reinventing, and selling firms in the marketing, creative, PR, and digital space.| Punctuation
I once wrote a dissertation titled like this: “Subconscious Repetition in Ancient Greek Literature.” And then defended it successfully in front of a panel of graduate professors. (I actually found […]| Punctuation
In the last trailing 12 months, we have sent 793,000 messages, and 8 of those have been flagged as spam. (One-half of those were accidental, but it doesn’t matter—your sender won’t distinguish between…| Punctuation
We would love to hear from you. Let us know how we can help. 1-615-831-2277 Nashville, TN and Atlanta…| Punctuation
Total Business Reset Schedule a Consultation The Total Business Reset is our flagship service. We conduct a holistic, objective assessment of your firm—leveraging decades of creative industry…| Punctuation
View Our M&A Services Instead A dynamic dashboard that scores you relative to industry benchmarks and competitors. $4,000 Our flagship offering, addressing all aspects of your business. $25,000…| Punctuation
View our Advisory Services instead Find out what your firm is worth, and get the tools to update your firm’s value as you grow. $5,000 We will help you develop a game plan to maximize your exit…| Punctuation
We didn’t understand trade-offs during the pandemic, and we still don’t understand them. My fascination with trade-offs is what drives my avid listening habits around podcasts of leading economists, because […]| Punctuation
My grandfather always wanted to live to 100, and so he did. I helped organize a “memorial service” for him—while he was still alive—because what’s the point of a memorial […]| Punctuation
Alright, I’ve probably already confused you with the title. The idea that your marketing plan is essential to your firm’s success surely isn’t new, but you’ve been thinking about that in more expected…| Punctuation
Just like it’s hard to figure out your own positioning because you can’t read the label from inside the jar, it can also be difficult to understand your unique strengths […]| Punctuation
You can be trapped by failure, feeling like you have few options, but you can also be trapped by success. What needs to happen for you to change something big at your firm? Fat old men don’t typically…| Punctuation
In years past, it was difficult clients that wore you out and planted the seed that maybe it was time to move on. But now it’s something else. But first an admission. I’ve been sitting on this article…| Punctuation
New Business Audit Schedule a Consultation Our New Business Audit is a subset offering of our flagship Total Business Reset. This service is focused on helping you get the kind of work that is…| Punctuation
This’ll be a rough post to read, so if your firm is doing great, or hanging in there and not losing ground, you can just skip it…or maybe forward it to a friend who may be experiencing an existential…| Punctuation
There are three critical principles of service offering design for a firm like yours.| Punctuation
The reasons a buyer might want your firm, and the reasons you might want to sell it, don’t always overlap all that much, and there are times when you should be careful in how you describe why you’re…| Punctuation
