What is Minimal advertised price (MAP) and why it is so important?
Minimal advertised price (MAP) represents the lowest price that a retailer is allowed to advertise the products for sale...| Price2Spy® Blog
Minimal advertised price (MAP) represents the lowest price that a retailer is allowed to advertise the products for sale...| Price2Spy® Blog
Price2Spy clients who operate on several markets (quite often involving different currencies) will sooner or later face an important crossroad, which is illustrated in a simple question What is the best way to monitor a particular product across several markets / countries / currencies? In...| Price2Spy® Blog
A value-based pricing strategy can be effective and successful when applied correctly. But what is everyone getting wrong about it?| Price2Spy® Blog
When price optimization is done properly, it will positively affect all the aspects of your business and it will improve growth and profitability.| Price2Spy® Blog
Price analysis is a continuous process of studying product and service market prices to optimize its own prices and boost profitability.| Price2Spy® Blog
A pricing model refers to the specific methods used to determine the actual prices for products or services. Learn how to choose the right pricing model.| Price2Spy® Blog
Discover the top pricing trends and how retailers can adapt to real-time data, AI, and consumer behavior to stay competitive and profitable.| Price2Spy® Blog
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception.| Price2Spy® Blog
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage.| Price2Spy® Blog
For decades, cost-plus pricing has been one of the most widely used methods for setting product prices. At first glance, it’s straightforward: calculate how much something costs you to produce or acquire, add a markup, and sell it. Many companies, from small eCommerce shops to... The post Cost-Plus Pricing: A Simple Formula With Complex Consequences appeared first on Price2Spy® Blog.| Price2Spy® Blog
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and... The post Brand Protection Software: The Overlooked Tool Every Brand Should Use appeared first on Price2Spy® Blog.| Price2Spy® Blog
It’s no secret to gatekeep: Pricing is a strategic imperative in business. With the rise of click-and-order stores, tight market competition, and dynamic pricing models, getting it right is more crucial than ever. Here’s the catch: Significantly lower pricing could compromise your sales profits, no... The post Building a Winning Pricing Team: Organizational Models and Best Practices appeared first on Price2Spy® Blog.| Price2Spy® Blog
Download a free eBook on MAP monitoring and enforcement and learn how to uphold your brand's value and reputation.| Price2Spy® Blog
The challenges of setting the right price in online retail are numerous, but with the right pricing strategy and the best pricing tool, you can do it!| Price2Spy® Blog
There are many online articles titled MSRP vs MAP, but I would focus on the equal importance of both terms when it comes to manufacturing and retailing.| Price2Spy® Blog
Learn how to offer discount pricing that boosts sales without cutting into your profit margins with smart pricing strategies.| Price2Spy® Blog
By understanding and leveraging price elasticity effectively, eCommerce businesses can gain a competitive edge and enhance their profitability.| Price2Spy® Blog
While challenges in demand forecasting are inevitable, the solutions are plentiful. Learn how to grow your e-commerce business the right way.| Price2Spy® Blog
If shoppers can’t find what they’re looking for quickly, they leave. Retailers can lose double-digit percentages of potential sales when navigation and category structure are poor. For eCommerce, where competition is only a click away, a weak category structure can be the difference between growth... The post How Top eCommerce Retailers Use Category Management to Boost Sales – 8 Proven Steps appeared first on Price2Spy® Blog.| Price2Spy® Blog
The eCommerce industry has always been a frontier for technological innovation. From the introduction of online payment systems to the widespread adoption of mobile shopping, every leap forward has transformed how businesses price, sell, and interact with their customers. Now, with the emergence of Web3... The post Blockchain in eCommerce: Rethinking Pricing Strategies appeared first on Price2Spy® Blog.| Price2Spy® Blog
Learn how to apply supply and demand in eCommerce with practical pricing, forecasting, and demand-shaping strategies to boost growth.| Price2Spy® Blog
Let’s be real, who haven’t heard of Amazon? The company that started out as an online bookstore, moved to selling everything that you can imagine.| Price2Spy® Blog
Not many terms cause the amount of confusion like the price point. A price point is the price of choice among all the possible prices for a product.| Price2Spy® Blog
Discover how the snob and bandwagon effects shape buying decisions, from luxury goods to trending products, and why psychology drives demand.| Price2Spy® Blog
Discover how to use introductory pricing in eCommerce with proven strategies, examples, and tips to attract customers without losing profit.| Price2Spy® Blog
We explain the 12 most important retail pricing strategies used by some of the most successful businesses around the world.| Price2Spy® Blog
Competitor analysis requires identifying your competitors, deciding on the relevant data, gathering the data, and coming up with a comparison system.| Price2Spy® Blog
Price formula guide for eCommerce: learn definitions, examples, and steps to set profitable, competitive product prices online.| Price2Spy® Blog
Explore how price calculation differs for eCommerce brands and retailers. Learn practical strategies to optimize margins and stay competitive.| Price2Spy® Blog
Minimum Advertised Price helps brands protect their pricing, value, and retail partnerships. Learn how to create an effective MAP policy.| Price2Spy® Blog
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries.| Price2Spy® Blog
Learn how to use data and analytics to power your pricing strategy optimization, stay competitive, and drive more sales.| Price2Spy® Blog
Economists would say that demand dictates the price. The concept of surge pricing is a method used in periods of higher demand and limited supply.| Price2Spy® Blog
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms.| Price2Spy® Blog
RRP Explained: How Recommended Pricing Guides Retail Strategy| Price2Spy® Blog
Importance of pricing is evident in a customer's decision-making process. Find out how to set your prices by understanding your customer's point of view.| Price2Spy® Blog
Competitor product research is to your advantage - use it wisely, and it becomes the backbone of a profitable eCommerce strategy.| Price2Spy® Blog
Benchmarking your product assortment against your competitors' is a key step towards recognizing profit-driving opportunities.| Price2Spy® Blog
What are eCommerce marketing specialist qualifications and responsibilities? Make sure you know the top 5 skills!| Price2Spy® Blog
6 Psychological Pricing Strategies With Examples| Price2Spy® Blog
Across industries, product data enables businesses to be proactive rather than reactive in their pricing strategies.| Price2Spy® Blog
Understanding customers' purchase decision process enables online retailers to nudge customers toward clicking that 'buy' button more often.| Price2Spy® Blog
Discover how AI assistants for E-Commerce enhance customer experience, boost sales, and optimize operations.| Price2Spy® Blog
Is premium pricing the right strategy for your business? Who should use it and when? What are the pros and cons? We’ve explained everything!| Price2Spy® Blog
Charm pricing, a psychological pricing strategy is widely used in eCommerce and retail because of its proven impact on consumer behavior.| Price2Spy® Blog
Learn how you can influence price perception in your favor. It’s not always about the cheapest option winning.| Price2Spy® Blog
Psychological pricing plays a powerful role in shaping consumer behavior. Learn to leverage strategies to drive sales and stay competitive.| Price2Spy® Blog
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices.| Price2Spy® Blog
eCommerce Price Tracker is a tool that you can use to track prices, compare or analyze them, and is specialized for eCommerce business and online retailers.| Price2Spy® Blog
Over time, some Psychological Pricing Strategies showed better results than the others. Take a look at the best psychological pricing tricks.| Price2Spy® Blog
From saving time and improving efficiency to reducing human errors and streamlining workflows. Learn the key benefits of eCommerce automation.| Price2Spy® Blog
The most common price testing methods are explained. Learn more about A/B testing, monadic pricing, price laddering, and conjoint analysis.| Price2Spy® Blog
These 10 eCommerce trends will shape how online retail works in 2025. Discover how your business needs to adapt in order to thrive.| Price2Spy® Blog
Learn how the psychology of buying shapes customer decisions and how businesses can use these insights to drive sales and boost engagement.| Price2Spy® Blog
Discover the top 5 price scraping tools to properly kick-off your eCommerce journey in 2025 (and learn how to evaluate these tools).| Price2Spy® Blog
Price scraping is the key step for automating the competitive intelligence gathering process. It saves time and reduces manual errors.| Price2Spy® Blog
Price2Spy Introduces a New Report – Pricing position| Price2Spy® Blog
Product price comparison is no longer on the list of nice-to-have things in an eCommerce business. It is now a necessity. Learn how to do it.| Price2Spy® Blog
Price matching is when a retailer agrees to match or beat a competitor’s price for the same product. Learn why price matching matters.| Price2Spy® Blog
What is global pricing? Learn the answer to this question and more in our blog. We cover foundations related to setting prices globally.| Price2Spy® Blog
Price skimming is mostly used by companies developing new products, so at the launch moment, there is almost no competition and no pricing pressure.| Price2Spy® Blog
Are price wars inevitable? If you revise your pricing strategy, you can stay competitive while avoiding price war. Price2Spy will help you with that.| Price2Spy® Blog
Whenever one market player changes its prices, the others will follow which creates the imperative of real-time competitor price tracking.| Price2Spy® Blog
The Ultimate Guide to Product Pricing – Key Factors to Consider| Price2Spy® Blog
Today's latest trends in market research are highly significant for those who want to stay at the top of their game and gain a competitive edge.| Price2Spy® Blog
Bundle pricing seems like a win-win situation: customers get more for a lower price, and companies get to sell more products. But is that really the case?| Price2Spy® Blog
The key to success in eCommerce is the right price. We present to you the ultimate list of eCommerce pricing strategies that will boost your sales.| Price2Spy® Blog
Product pricing is one of the most difficult decisions for companies when it is time to launch a new product or service. Make sure to get it right!| Price2Spy® Blog
Consumer behavior is most commonly defined by a set of decisions and actions that influence purchasing behavior.| Price2Spy® Blog
What is Competitor Analysis and How to Perform It?| Price2Spy® Blog
Price tracking is crucial for having a competitive advantage in the market. Why are distributors recommending price tracking to their retailers?| Price2Spy® Blog
The Psychology of Price Takers: How Consumers React to Market Forces| Price2Spy® Blog
A high low pricing strategy can be very effective when done properly and when a business is aware of possible advantages and disadvantages.| Price2Spy® Blog
Shopify, a leading eCommerce platform, successfully utilizes a tiered pricing model to cater to businesses of all sizes, from startups to large enterprises.| Price2Spy® Blog
Value based pricing aims to create a win-win situation for both the customer and the company by ensuring that the price reflects the value delivered.| Price2Spy® Blog
Product Pricing: The Ultimate Guide on How to Set Product Prices| Price2Spy® Blog
Cost-Plus Pricing: A Simple Formula With Complex Consequences| Price2Spy® Blog
Learn how to use a pricing waterfall to boost your ecommerce pricing strategy and bring in more conversions.| Price2Spy® Blog
Understanding advantages and disadvantages is crucial to implementing a bundle pricing strategy effectively and mitigating potential downsides.| Price2Spy® Blog
Influencers are one of the leading forces of modern marketing. Check out how independent creators can benefit your affiliate marketing strategy.| Price2Spy® Blog
Optimal pricing refers to strategically setting prices at a level that maximizes objectives, such as profit margins, market share, or customer satisfaction.| Price2Spy® Blog
Discover the secret to turning browsers into buyers! Learn expert lead magnet ideas for eCommerce to craft irresistible offers and improve user experience.| Price2Spy® Blog
The Internet changed the way business works in every possible way. The biggest one is creating e-commerce. This shifted shopping from| Price2Spy® Blog
How to be smarter than the competition? By using price monitoring! Let's explain what you're missing out on if you're not using price monitoring.| Price2Spy® Blog
The digital shelf has become one of the main ways to conquer the eCommerce market. We're explaining it in our newest blog post!| Price2Spy® Blog
Penetration pricing is a pricing strategy used by businesses to gain market share by offering a lower price for a product or service. How to implement it?| Price2Spy® Blog
Dynamic pricing is the topic that has taken the eCommerce industry by storm. Today we'll go through it by explaining the strategies, benefits, and examples.| Price2Spy® Blog
Retailers who opt for the everyday low pricing strategy are actually choosing a business model that connects them with customers on multiple levels.| Price2Spy® Blog
Dynamic ticket pricing sometimes leads to price fluctuations that may seem unfair or surprising, but it is considered a legitimate business practice.| Price2Spy® Blog
Price sensitivity is the degree to which the product or service price affects consumers’ purchasing behavior. Learn how to measure price sensitivity.| Price2Spy® Blog
