What is expansion revenue? Expansion revenue is the additional revenue you get from a customer after their initial purchase. Working on your expansion revenue strategy allows you to generate extra income from existing customers rather than finding new ones. What are the pros of expansion revenue? You don’t have to pay for new customer acquisition […]| GrowthMentor
What is a buyer persona? A buyer persona is a fictional character you create to represent your target audience. You create this persona based on your customer research. It helps you to understand what drives and motivates the person (or people) who will buy your products or services. Why is a buyer persona important? A […]| GrowthMentor
What is brand positioning? Brand positioning is where your brand sits in your customers’ minds versus your competitors. Successful brand positioning is when you stand out from everyone else in your category. You’ve carved out a position in the market where customers see you as reliable and trustworthy. Your target customers immediately think of your […]| GrowthMentor
At the heart of every successful business is a story of connection—connecting your brand with the stories, needs, and desires of your customers. How? Through the art and science of Customer Feedback Management. Learn how to transform feedback into deeper relationships and, ultimately, into unparalleled customer experiences. What is Customer Feedback Management? Customer Feedback Management […] The post Customer Feedback Management appeared first on GrowthMentor.| Glossary Archive - GrowthMentor
Discover Customer Loyalty Programs: boost retention with rewards, perks, and learn from top business case studies.| GrowthMentor
Discover the power of vibe loops—emotional feedback cycles that turn customers, mentors, and partners into passionate brand evangelists. Learn how to build your own and scale authentic word-of-mouth growth.| GrowthMentor
Managing customer expectations is an art and a science, central to building strong, lasting relationships with your customers. At its heart, Customer Expectation Management is about understanding, setting, and then exceeding your customers’ expectations at every interaction with your brand. What is Customer Expectation Management? Today, Customer Expectation Management goes beyond delivering a product or […] The post Customer Expectation Management appeared first on GrowthMentor.| Glossary Archive - GrowthMentor
Keeping up with what your customers think is crucial for your business to do well. It’s like having a quick chat to figure out what works and what needs fixing. With tools from surveys to analytics, it’s easier than ever to get the scoop and use it to make things better. Let’s dive into how […] The post Customer Feedback Monitoring appeared first on GrowthMentor.| Glossary Archive - GrowthMentor
Setting the right price can be tricky. Price too high, and customers might walk away; too low, and you might lose out. That’s where ‘Pricing Impact Analysis’ comes in. It helps you find that sweet spot where your price is just right for both you and your customers. Let’s see how it works. What is […] The post Pricing Impact Analysis appeared first on GrowthMentor.| Glossary Archive - GrowthMentor
Imagine this: You’ve put your heart and soul into developing a fantastic product or service. Now, the big question is, how much should you charge for it? This is when Pricing Model Testing comes in. It’s all about navigating through various pricing options to discover the ideal balance. This isn’t just about picking a number; […] The post Pricing Model Testing appeared first on GrowthMentor.| Glossary Archive - GrowthMentor
Take rate is a critical financial metric in the world of marketplace businesses. It refers to the percentage of money a company collects in fees or commissions from each transaction made on its platform.| GrowthMentor
Learn to align your offerings with customer needs using practical tools and exercises for better satisfaction and growth.| GrowthMentor
Discover how Customer Loyalty Incentives can transform transactions into lasting relationships, enhancing customer value beyond products or services.| GrowthMentor
