Email marketing still reigns It seems like everyone is talking about list building these days. And for good reason: email marketing is still the most effective way to reach readers and grow your platform. Your book, email list, and website are truly the only assets you own. Still, if email marketing is new for you, […] The post List Building 101: Lead Magnets first appeared on Lynn McGinnis.| Lynn McGinnis
Meta, the parent company of Facebook and Instagram announced the layoff of 11,000 employees this week. The massive layoff came after the company announced historic financial losses earlier this year. You’re probably wondering why this matters to you. Do you remember MySpace, Friendster, or Google+? Maybe you don’t remember them anymore. Then you see where […] The post How do Meta layoffs affect you? first appeared on Lynn McGinnis.| Lynn McGinnis
List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase visibility. And it’s true, social media is still important when it comes […] The post Email Marketing for Authors: List Building first appeared on Lynn McGinnis.| Lynn McGinnis
Email marketing still reigns It seems like everyone is talking about list building these days. And for good reason: email marketing is still the most effective way to reach readers and grow your platform. Your book, email list, and website are truly the only assets you own. Still, if email marketing is new for you,| Lynn McGinnis
List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase visibility. And it’s true, social media is still important when it comes| Lynn McGinnis
Meta, the parent company of Facebook and Instagram announced the layoff of 11,000 employees this week. The massive layoff came after the company announced historic financial losses earlier this year. You’re probably wondering why this matters to you. Do you remember MySpace, Friendster, or Google+? Maybe you don’t remember them anymore. Then you see where| Lynn McGinnis
Understanding the Limitations of AI in Book Writing and How AI-Powered Tools Can Aid Authors in Other Ways (Stick with me to the end or scroll to the bottom for the spoiler!) The advent of artificial intelligence (AI) has sparked concerns among writers and authors that their roles may become redundant as a result of […] The post Why AI Won’t Replace Authors in Writing Books: Exploring the Benefits of AI-Assisted Writing first appeared on Lynn McGinnis.| Lynn McGinnis
You probably haven’t noticed, but you’re already using Ai. With all the fuss over artificial intelligence over the last few months, most recently by the big tech guys calling for a slowdown, I thought I’d do a bit of research to see how impacted we are by Ai in our everyday lives. Especially from your […] The post Is Artificial Intelligence Really a Bad Thing? first appeared on Lynn McGinnis.| Lynn McGinnis
It’s time to talk to that email list. This week, we continue our series on email marketing. If you’ve created a lead magnet and have begun to collect email addresses from fans and followers, congratulations! Now what? It’s a serious question. Once you’ve begun to collect email addresses, you must communicate with your list. I […] The post Email Marketing for Authors: Nurturing your Email List first appeared on Lynn McGinnis.| Lynn McGinnis
I don’t know who needs to hear this, but it’s okay to rest. As I publish this, I’m coming back to work after a brief, but restful three-day break for the Easter holiday. I notified clients that I would be unavailable for three days. I planned and scheduled work ahead of time so that everything […] The post Purposeful Rest first appeared on Lynn McGinnis.| Lynn McGinnis
What does author mindset sound like? I give up. This is pointless. I’m wasting my time. I don’t know what I’m doing. I don’t have time for this. Or maybe I’ve got this. I’m going to sell 10 books this week. I’m going to get 50 reviews by the end of the year. I’ll spend […] The post Marketing Mindset for Authors first appeared on Lynn McGinnis.| Lynn McGinnis
What is SEO and why do you need it? SEO, or search engine optimization, refers to ranking in a search, typically Google. The goal is to have the first few page results of a search filled with references about you to make it easier for people to find you. That might be results from your […] The post Simple Tips to Improve Your Author Website SEO first appeared on Lynn McGinnis.| Lynn McGinnis
Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track means you’ll fail to understand what’s working and what’s not working. Don’t […] The post Monitoring your Metrics first appeared on Lynn McGinnis.| Lynn McGinnis
