Direct Response Marketing: Examples of Directive Ads - BMB
Direct Response Marketing is advertising and other communications designed to prompt an action (usually a purchase) with a call to action.| Brand Marketing Blog
Direct Response Marketing is advertising and other communications designed to prompt an action (usually a purchase) with a call to action.| Brand Marketing Blog
Aren't marketing and branding the same thing? Nope. Brand marketing is an strategy to communications, sales, product, and service that grows brand equity.| Brand Marketing Blog
A toyetic property is one that could easily be made into a toy. A character, object, or vehicle with a manufacturable shape and kids want to play with.| Brand Marketing Blog
Colin Finkle interviews Dr. Duane Varan and discusses what is happening neurologically with trusted brands, brand associations, and new advertising technologies| Brand Marketing Blog
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.| Brand Marketing Blog
Inconsistent brands fail to build value and make an impression on their customers, and a brand that is all over the place reflects poorly on the products it| Brand Marketing Blog
Brand consistency is maintaining a uniform presentation. Your brand will be more valuable consistent, and how inconsistency hurts your brand. Nike, Apple and Coca-Cola maintain consistency.| Brand Marketing Blog
Have you ever seen a product from afar and just knew: “Oh yeah, that is a Brand-X product.” Yet, there are some brands whose products look like they could be| Brand Marketing Blog
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have| Brand Marketing Blog
Good examples of line extensions improve what is already great. Bad ones confuse customers. Examples from Coke, Honda, Burger King, Lux, Mr. Clean, and more| Brand Marketing Blog
