State of App Marketing in Vietnam 2025: Key Trends & Insights
Explore Vietnam’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, Utilities, and Gaming.| AppsFlyer
Explore Vietnam’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, Utilities, and Gaming.| AppsFlyer
To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.| AppsFlyer
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.| AppsFlyer
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.| AppsFlyer
China-based apps drove 85% of iOS UA — up 10% YoY| AppsFlyer
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.| AppsFlyer
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.| AppsFlyer
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.| AppsFlyer
Top 2% of Gaming creatives pull in 53% of total spend| AppsFlyer
With mobile adoption being at its highest rate ever, it’s unquestionable that all businesses will need to invest in mCommerce - Find out how to inside.| AppsFlyer
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.| AppsFlyer
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.| AppsFlyer
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.| AppsFlyer
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.| AppsFlyer
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.| AppsFlyer
In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps.| AppsFlyer
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.| AppsFlyer
2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
Discover key trends in eCommerce app marketing for 2025. Insights on UA, loyalty, and platform performance.| AppsFlyer
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.| AppsFlyer
This CTV report is for mobile marketers that want to understand the most up-to-date advertiser & consumer trends of the connected TV ecosystem.| AppsFlyer
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.| AppsFlyer
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.| AppsFlyer
