To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.| AppsFlyer
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution| AppsFlyer
The post [Report] The State of App Finance in SP Latam – Edition 2025 appeared first on AppsFlyer.| Mobile marketing content library | AppsFlyer
In collaboration with India’s festive season has evolved beyond the Diwali week. Spanning from Navratri to winter weddings, it now offers marketers a multi-phase opportunity to reach, engage, and retain users. Built in collaboration with Meta, this report unpacks mobile performance trends, platform shifts, and strategies across verticals, giving you a clear playbook for every […] The post India Festive Report 2025 appeared first on AppsFlyer.| Mobile marketing content library | AppsFlyer
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.| AppsFlyer
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.| AppsFlyer
SSA: A mobile-first region preparing for its next leap Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth. In this 2025 report, we explore app trends across Nigeria, South Africa, and […] The post The State of App Marketing in Sub-Saharan Africa – Edition 2025 appeared first on AppsFlyer.| Mobile marketing content library | AppsFlyer
The post [Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025 appeared first on AppsFlyer.| Mobile marketing content library | AppsFlyer
China-based apps drove 85% of iOS UA — up 10% YoY| AppsFlyer
In this chapter, we’ll cover the possible causes for the trend of low NOI figures, explore a few recently proven best practices for addressing this very new challenge, and finally offer some much needed reassurances.| AppsFlyer
The post [Report] State of app marketing in Asia – 2025 Edition appeared first on AppsFlyer.| Mobile marketing content library | AppsFlyer
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional growth insights.| AppsFlyer
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.| AppsFlyer
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.| AppsFlyer
Today’s users don’t think in silos—and neither should you. They move fluidly between web and app, expecting seamless, personalized experiences at every touchpoint. For brands, it’s no longer about choosing one platform over the other—it’s about making them work better together. Co-created by AppsFlyer and Google, the Web-to-App Playbook provides a clear, actionable framework to […] The post Unlock the value of web-to-app appeared first on AppsFlyer.| Mobile marketing content library | AppsFlyer
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.| AppsFlyer
This guide offers an overview of the methodologies, relevant KPIs and actionable insights regarding incrementality. Read more inside.| AppsFlyer
Top 2% of Gaming creatives pull in 53% of total spend| AppsFlyer
With mobile adoption being at its highest rate ever, it’s unquestionable that all businesses will need to invest in mCommerce - Find out how to inside.| AppsFlyer
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.| AppsFlyer
Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.| AppsFlyer
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.| AppsFlyer
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.| AppsFlyer
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.| AppsFlyer
In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps.| AppsFlyer
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.| AppsFlyer
2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.| AppsFlyer
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.| AppsFlyer
This CTV report is for mobile marketers that want to understand the most up-to-date advertiser & consumer trends of the connected TV ecosystem.| AppsFlyer
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.| AppsFlyer
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.| AppsFlyer