In our first post on this topic, we examined why marketing is generating too few sales-ready qualified leads and our solution to the problem; marketing must take on the responsibility of pre-qualifying leads to a higher level prior to passing them along to sales. Remember, sales resources are expensive and precious resources that we want …| Online Marketing Institute
A decade ago, I was asked to co-host a weekly podcast about fatherhood. For five years, I co-hosted a 30-minute podcast called DadsUnplugged. Unfortunately, the company that powered our podcast retooled and the show was cancelled. Regardless, I learned a great deal from the experience and even picked up a client based in Singapore, thanks …| Online Marketing Institute
Establishing a brand as a blogger (or an aspiring blogger) is an essential factor in ensuring you gain a wide readership base as well as in establishing authority in your content matter. You will always wish that your blog or website becomes the go-to site and definitive authority. But for this to happen, you must explore …| Online Marketing Institute
Influencer marketing has come of age to become the next big thing in digital marketing. The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an …| Online Marketing Institute
Whether you’re running your own business or helping clients to reach the right audience, you must know how to drive the right traffic when it's needed. One of many benefits to running a local business is the clear sense of a community that your marketing can leverage. And while many local business owners don’t see …| Online Marketing Institute
Things are changing in the manufacturing industry - following market trends, more and more manufacturers are beginning to alot a larger portion of their budget to digital marketing. They're also seeing good results. Marketing is not historically a high priority for the manufacturing industry. According to recent studies, the average manufacturer spends 8% of their …| Online Marketing Institute
Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise. Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. …| Online Marketing Institute
This is the second in a two-part series on the emerging relationship between job recruiting and digital reskilling / upskilling. For Part I, "Why Talent Managers Are Investing Big in Digital Skills," click here. In the first part of this series, we discussed why a Fortune 500 recruiting company like Adecco is investing big money …| Online Marketing Institute
Editor's Note: Jamie Gutfreund is Global CMO at Wunderman, a vital and challenging role. This exclusive interview with Gutfreund was originally posted by MTS. It has been reproduced here with permission. On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to join a technology innovation company?) I have a background …| Online Marketing Institute
Editor's Note: This is the first of a two-part series on the emerging relationship between job recruiting and digital reskilling / upskilling. Click here for Part II. Global talent management firm Adecco acquired General Assembly—the U.S.-based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and …| Online Marketing Institute
The internet is littered with reputation management tools, but social media tops the list when it comes to quick wins. When properly optimized, your social profiles are ranking powerhouses within search engines. Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward …| Online Marketing Institute
