Scope This Privacy Policy describes Drop Technologies Inc.’s, and its affiliates, Drop Technologies USA’s (“Drop”) collection, use, disclosure, and protection of your information, including your personal information, collected or provided through our website (“Site”) and our mobile application (“App”) and how we use information in connection with our services offered through the Site and App […]| Drop for Business
Shopping habits have changed substantially over the years, leading to customer demand for deeper brand relationships and seamless experiences. In response, businesses are seeking innovative ways to connect with their audiences and deliver superior value over their competitors. Marketers continue to lean into card-linked marketing, which leverages purchase data to create effective targeting and relevant […] The post Card-linked Offers: The Ultimate Guide appeared first on Drop for Business.| Drop for Business
Our Q1 Spending Report that we shared earlier this year showed that overall spend was down in every sector except for travel compared to last year. The basket size in the travel sector increased 4% whereas the transaction volume was relatively flat showcasing the inflation of travel prices. The rising travel costs are concerning consumers […] The post Airbnb’s Financial Dip: Will June Mark the Rebound? appeared first on Drop for Business.| Drop for Business
Our previous streaming service blog focused on the negative impact that Netflix’s Q1 2023 password-sharing crackdown would have on subscriber sentiment (check it out here!). Since then, we’ve been monitoring our Longitudinal Survey to measure the impact of Netflix’s password crackdown as well as other events in the streaming service industry. Our Longitudinal Survey allows […] The post Netflix’s Password Crackdown: A Temporary Dip or Long-Term Consequence? appeared first on Drop for...| Drop for Business
Leveraging data from Drop’s 2023 Q1 Spending Report and a recent card-linked member survey, we have been able to uncover some interesting consumer insights into where diners are purchasing their food and the importance of price. Overall 2023 consumer spending is down and fast to moderate-speed restaurants look to be the preferred choice, but price […] The post Price Elasticity and the Resurgence of QSRs in the Food Service Industry appeared first on Drop for Business.| Drop for Business
The shopping landscape has undergone a significant transformation in recent years, catalyzed by the COVID-19 pandemic. What was once predominantly an in-store experience has now shifted to online platforms, and as we emerge from the pandemic, consumers are seeking a balance between the two. In this blog post, we will explore the changing shopping preferences […] The post Unlocking the Power of Omnichannel Marketing in Retail appeared first on Drop for Business.| Drop for Business
The Great Recession posed challenges for many industries including Quick-Serve Restaurants (QSRs) as consumer confidence and spending declined. However, some QSR chains were able to survive and even thrive by adapting to changing market conditions. How did QSRs survive the Great Recession? QSR chains like McDonald’s and Chipotle adapted to the changing market conditions to […] The post How QSRs Can Adapt to Survive a Recession appeared first on Drop for Business.| Drop for Business
Last month we shared some interesting insights and data around Netflix and the video streaming industry. Leveraging our Longitudinal Survey Product that tracks industry trends over time as well as data from our transaction-verified panel, we crowned Netflix as the most popular video streaming service among consumers (check it out here!). Despite recent price increases […] The post How Netflix’s password crackdown could be creating cracks in their armor appeared first on Drop for Business.| Drop for Business
After a holiday season of increased cancellations and delays in late 2022, Southwest is trying to bolster its brand by promising to make good on inconveniences incurred by customers. CEO, Bob Jordan has pledged to “do better” and as a part of this promise, there are rumors that the company is planning to improve their […] The post Sentiment towards Southwest and airline influential factors in 2023 appeared first on Drop for Business.| Drop for Business
Drop’s Longitudinal Market Research Survey product measures customer sentiment of a brand or topic over a longer period of time vs. just providing a snapshot of a particular moment. Longitudinal surveys are particularly impactful when measuring sentiment and sales trends for organizations that are rolling out minor or major customer-facing changes, whether it be to […] The post Positive Sentiment for Netflix remains… but for how long? appeared first on Drop for Business.| Drop for Business
When overall spending has decreased, we continue to see a demand for Aritzia. Here are our top 3 reasons why we’re bullish on Aritzia right now.| Drop for Business
Our advanced data reveals industry, brand, demographic, and unique financing insights.| Drop for Business