The marketing technology (martech) industry evolves at rapid speed, with new martech trends constantly emerging and transforming the field. It is crucial| Neal Schaffer Official Site
Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do| Neal Schaffer Official Site
The coronavirus pandemic has shown us the need for content marketing hasn't gone away. If anything, content marketing efforts have only become more| Neal Schaffer Official Site
Direct response marketing delivers an impressive ROI of 85-112%, outperforming traditional marketing channels including social media advertising (81%) and digital display advertising (79%). This marketing approach focuses on generating immediate, measurable responses from your target audience, making it an essential strategy for businesses seeking tangible results from their marketing investments. Direct response marketing combines strategic […] What is Direct Response Marketing: 7 Proven S...| Neal Schaffer Official Site
X continues to evolve as a monetization powerhouse. The platform offers diverse income opportunities for creators, businesses, and everyday users. Understanding these options can transform your X presence from a hobby into a revenue stream. As we navigate 2025, X’s monetization landscape presents new challenges and opportunities. The strategies that worked in previous years have […] How to Make Money on X (Formerly Twitter) in 2025: 8 Proven Strategies appeared first on NealSchaffer.com| Neal Schaffer Official Site
You’ve heard it before: creating content that lasts is the holy grail of SEO. But weaving that strategy into your content marketing? That’s where many blogs hit a plateau. Evergreen content—those timeless, high-value assets like how-to guides, checklists, glossaries, and case studies—offers a long-term SEO payoff. Informed by both search demand and the formats that […] Evergreen Content Explained: How to Create Timeless Posts That Rank appeared first on NealSchaffer.com| Neal Schaffer Official Site
Guest blogging has been a cornerstone of content marketing — and my own blogging journey — since the earliest days of the blogosphere. In fact, this very blog started as a collaborative project of guest bloggers back in 2009. Fast forward 15+ years, and guest blogging remains one of the smartest and most scalable ways […] Guest Blogging Isn’t Dead: How to Use It for SEO, Authority & Traffic appeared first on NealSchaffer.com| Neal Schaffer Official Site
Choosing between growth marketing and demand generation can feel like navigating a marketing maze. This decision, while tactical, shapes your future| Neal Schaffer Official Site
Finding the right people on Instagram can transform your social media experience, but it’s not always that easy like looking for someone on LinkedIn. Whether you’re looking to connect with friends, discover influencers, research competitors, or build a network in your industry, knowing how to effectively search Instagram makes all the difference. Instagram’s massive user […] How to Find People on Instagram: Advanced Tips for Finding Accounts and Content appeared first on NealSchaffer.com| Neal Schaffer Official Site
Looking to unlock the full potential of content marketing for your business? With so many platforms and content formats to choose from — blogs, videos, podcasts, Reels, whitepapers, communities, and more — the key isn’t just knowing what types exist. It’s knowing which ones to prioritize based on your audience, your business goals, and where […] 23 Powerful Types of Content Marketing (And How to Use Them in Your Strategy) appeared first on NealSchaffer.com| Neal Schaffer Official Site
Should you or shouldn't you? We're talking about pressing that Facebook Boost Post button. It might appear like a quick remedy to the "wasting time| Neal Schaffer Official Site
Early adopters marketing refers to the strategies businesses use to reach and collaborate with the first wave of consumers who embrace new products and innovations. By focusing on early adopters, brands can gain rapid feedback, generate buzz, and pave the way for mainstream market acceptance. Early adopters are the consumer segment that actively seek out […] Early Adopters Marketing: Strategies to Drive Innovation Adoption appeared first on NealSchaffer.com| Neal Schaffer Official Site
Influencer marketing presents brands with a powerful way to reach audiences through trusted voices. Understanding the different influencer tiers helps| Neal Schaffer Official Site
We’ve all heard the phrase "quality content is king," but too often that phrase gets reduced to a checklist of SEO tricks or word count targets. In| Neal Schaffer Official Site
If you think social media is nothing more than people sharing pictures and videos, then you need to take a step back and rethink your marketing strategy.| Neal Schaffer Official Site
It's hard to imagine a business, large or small, that doesn't engage in social media marketing. After all, social media is where we all hang out,| Neal Schaffer Official Site
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and| Neal Schaffer Official Site
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world's population| Neal Schaffer Official Site
If you're involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might| Neal Schaffer Official Site
Your digital professional identity matters. In today's connected world, a LinkedIn profile serves as your virtual business card, resume, and networking| Neal Schaffer Official Site
Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they| Neal Schaffer Official Site
The question of SEO vs SEM is a common one in digital marketing circles. But the truth of the matter is that the real question you should be asking is| Neal Schaffer Official Site
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a| Neal Schaffer Official Site
I don't need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic| Neal Schaffer Official Site
When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your| Neal Schaffer Official Site
How to contact me How can I help you? On this page you’ll learn how to contact me to best serve you.You can help me better serve you – and receive a| Neal Schaffer Official Site
Finding the right digital marketing agency shouldn't feel like playing the lottery. Every agency claims to be "the best," but most can't back it up when| Neal Schaffer Official Site
Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic| Neal Schaffer Official Site
Neal Schaffer: A Fractional CMO, Consultant & Speaker on digital / social media strategy, content marketing, influencer marketing & LinkedIn| Neal Schaffer Official Site
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be| Neal Schaffer Official Site
What is the Return On Investment (ROI) of social media? And can social media ROI really be measured? These are questions that I have received while| Neal Schaffer Official Site
Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As| Neal Schaffer Official Site
Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first| Neal Schaffer Official Site
Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital| Neal Schaffer Official Site
Employee advocacy has become a buzz word in today’s digital world due to the rise of social media landscape. Social media opens up a new world of advocacy| Neal Schaffer Official Site
Fractional CMO https://www.youtube.com/watch?v=jNmh5d2dO0o Introducing Fractional CMO Services from Neal Schaffer Due to the popularity of my Fractional| Neal Schaffer Official Site
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here's what| Neal Schaffer Official Site
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by| Neal Schaffer Official Site
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You'll| Neal Schaffer Official Site