Email Marketing Design Tips: What Really Drives Results Today
Most marketers know email marketing works. Even if you don’t have hard data from your own brand, you’ve probably opened and engaged with a few great| Neal Schaffer Official Site
Finding old tweets can feel like searching for a needle in a digital haystack. Whether you’re trying to locate your own past content or conducting research, knowing how to search tweets history on X (formerly Twitter) saves valuable time and unlocks insights that might otherwise remain buried. As someone who values data-driven approaches to social […] How to Search Tweets History on X appeared first on NealSchaffer.com| Neal Schaffer Official Site
Facebook Ads retargeting is one of the most powerful yet underutilized strategies in digital marketing today. It allows brands to show personalized ads to people who have already interacted with their content, website, or app. These users are considered “warm” leads—they’ve shown intent, and retargeting is your opportunity to bring them back and convert them. […] Facebook Ads Retargeting: A Complete Guide to Smarter, More Profitable Ads in 2025 appeared first on NealSchaffer.com| Neal Schaffer Official Site
Cold emails are one of the most misunderstood — yet most effective — tools in the modern marketer’s arsenal. Most people either send them wrong or avoid them altogether out of fear they’ll come off as spam. When done strategically, with the right mix of personalization, timing, and value, cold emails can actually open doors […] How to Write Cold Emails That Get Replies in 2025 appeared first on NealSchaffer.com| Neal Schaffer Official Site
Google Analytics 4 (GA4) represents the most significant evolution in digital analytics, with approximately 14.2-14.8 million websites already leveraging its capabilities. For businesses serious about data-driven decision making, understanding and implementing GA4 isn’t just an option—it’s a strategic imperative. While traditional analytics tools focused primarily on pageviews and sessions, GA4 delivers a comprehensive view of […] What Is GA4? A Beginner’s Guide to Google’s Newe...| Neal Schaffer Official Site
An Amazon influencer store is one of the simplest ways to turn your product recommendations into real income. Instead of dropping scattered affiliate links across your content, Amazon gives you, the Amazon influencer, a branded storefront where followers can browse curated collections, see your top picks, and shop directly from your recommendations. You don’t need […] Amazon Influencer Stores: How to Qualify, Set Up, and Earn From Your Recommendations appeared first on NealSchaffer.com| Neal Schaffer Official Site
Content marketing is the practice of using valuable, audience-driven content to build trust, guide buying decisions, and generate long-term business growth without relying solely on paid promotions. It’s not just about publishing information. It’s about creating strategic, purpose-driven content that speaks to your customers’ needs at every stage of their journey. In my experience as […] What Is Content Marketing? Definition, Strategy, Examples, and How to Get Started appeared first o...| Neal Schaffer Official Site
Most marketers know email marketing works. Even if you don’t have hard data from your own brand, you’ve probably opened and engaged with a few great| Neal Schaffer Official Site
The marketing technology (martech) industry evolves at rapid speed, with new martech trends constantly emerging and transforming the field. It is crucial| Neal Schaffer Official Site
Long gone are the days when marketing encapsulated just TV advertisements and colorful billboards on the side of the road. So then, what do people do| Neal Schaffer Official Site
The coronavirus pandemic has shown us the need for content marketing hasn't gone away. If anything, content marketing efforts have only become more| Neal Schaffer Official Site
Direct response marketing delivers an impressive ROI of 85-112%, outperforming traditional marketing channels including social media advertising (81%) and digital display advertising (79%). This marketing approach focuses on generating immediate, measurable responses from your target audience, making it an essential strategy for businesses seeking tangible results from their marketing investments. Direct response marketing combines strategic […] What is Direct Response Marketing: 7 Proven S...| Neal Schaffer Official Site
X continues to evolve as a monetization powerhouse. The platform offers diverse income opportunities for creators, businesses, and everyday users. Understanding these options can transform your X presence from a hobby into a revenue stream. As we navigate 2025, X’s monetization landscape presents new challenges and opportunities. The strategies that worked in previous years have […] How to Make Money on X (Formerly Twitter) in 2025: 8 Proven Strategies appeared first on NealSchaffer.com| Neal Schaffer Official Site
You’ve heard it before: creating content that lasts is the holy grail of SEO. But weaving that strategy into your content marketing? That’s where many blogs hit a plateau. Evergreen content—those timeless, high-value assets like how-to guides, checklists, glossaries, and case studies—offers a long-term SEO payoff. Informed by both search demand and the formats that […] Evergreen Content Explained: How to Create Timeless Posts That Rank appeared first on NealSchaffer.com| Neal Schaffer Official Site
Choosing between growth marketing and demand generation can feel like navigating a marketing maze. This decision, while tactical, shapes your future| Neal Schaffer Official Site
Should you or shouldn't you? We're talking about pressing that Facebook Boost Post button. It might appear like a quick remedy to the "wasting time| Neal Schaffer Official Site
Influencer marketing presents brands with a powerful way to reach audiences through trusted voices. Understanding the different influencer tiers helps| Neal Schaffer Official Site
We’ve all heard the phrase "quality content is king," but too often that phrase gets reduced to a checklist of SEO tricks or word count targets. In| Neal Schaffer Official Site
If you think social media is nothing more than people sharing pictures and videos, then you need to take a step back and rethink your marketing strategy.| Neal Schaffer Official Site
It's hard to imagine a business, large or small, that doesn't engage in social media marketing. After all, social media is where we all hang out,| Neal Schaffer Official Site
If you are managing multiple social media platforms, having a single social media marketing dashboard from which to manage and analyze your campaigns and| Neal Schaffer Official Site
Every business needs to have a social media presence because of the popularity of social media. Consider this: a whopping 57% of the world's population| Neal Schaffer Official Site
If you're involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might| Neal Schaffer Official Site
Your digital professional identity matters. In today's connected world, a LinkedIn profile serves as your virtual business card, resume, and networking| Neal Schaffer Official Site
Keyword research, link building, meta titles and meta descriptions: these are the first things that come to mind when talking about SEO. Of course, they| Neal Schaffer Official Site
The question of SEO vs SEM is a common one in digital marketing circles. But the truth of the matter is that the real question you should be asking is| Neal Schaffer Official Site
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a| Neal Schaffer Official Site
I don't need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic| Neal Schaffer Official Site
When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your| Neal Schaffer Official Site
How to contact me How can I help you? On this page you’ll learn how to contact me to best serve you.You can help me better serve you – and receive a| Neal Schaffer Official Site
Finding the right digital marketing agency shouldn't feel like playing the lottery. Every agency claims to be "the best," but most can't back it up when| Neal Schaffer Official Site
Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic| Neal Schaffer Official Site
Neal Schaffer: A Fractional CMO, Consultant & Speaker on digital / social media strategy, content marketing, influencer marketing & LinkedIn| Neal Schaffer Official Site
Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be| Neal Schaffer Official Site
What is the Return On Investment (ROI) of social media? And can social media ROI really be measured? These are questions that I have received while| Neal Schaffer Official Site
Understanding the latest social media marketing statistics and the general social media landscape is critical to your marketing success today. Why? As| Neal Schaffer Official Site
Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first| Neal Schaffer Official Site
Hand-in-hand with growing online competition, you always need to make sure that your SEO methods are aligned with current best SEO practice. As digital| Neal Schaffer Official Site
Employee advocacy has become a buzz word in today’s digital world due to the rise of social media landscape. Social media opens up a new world of advocacy| Neal Schaffer Official Site
Fractional CMO https://www.youtube.com/watch?v=jNmh5d2dO0o Introducing Fractional CMO Services from Neal Schaffer Due to the popularity of my Fractional| Neal Schaffer Official Site
A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here's what| Neal Schaffer Official Site
It’s been predicted that there would be an end to email one day, but so far, email is still going strong a decade after that famous prediction was made by| Neal Schaffer Official Site
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You'll| Neal Schaffer Official Site
