There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.| AppsFlyer
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.| AppsFlyer
Stop drowning in fragmented marketing data. AppsFlyer's AI-powered platform delivers unified insights and automated actions that accelerate growth. Join 15K+ brands - request a demo today.| AppsFlyer
What is an app title? Understand its importance, read popular examples, and learn the differences between Apple App store vs Google Play store.| AppsFlyer
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.| AppsFlyer
In this blog, we're going to discuss in-app feedback: What it is, who should use it, what are its benefits, and some practical tips.| AppsFlyer
Google's Privacy Sandbox is reshaping Android's measurement and marketing, emerging as a key player in the ecosystem. Read all about it inside.| AppsFlyer
Explore how you can drive higher LTV-conversions, prove ROAS, effectively allocate your UA budget, and monetize your game to increase revenue.| AppsFlyer
Welcome to your resource hub on Enriched Engagement Types where you'll find everything you need to understand ad measurement and reporting.| AppsFlyer
Welcome to your essential resource for the Digital Markets Act (DMA), providing detailed coverage, updates, and insights on the vital EU regulation.| AppsFlyer
Our ASO hub offers actionable tips, tactics, and strategies into how you can start improving your app’s visibility, reach, and conversion rate today.| AppsFlyer
Our ASO hub offers actionable tips, tactics, and strategies into how you can start improving your app’s visibility, reach, and conversion rate today.| AppsFlyer
Harness the power of app metrics for smart campaign decisions. Explore our hub to measure, analyze, and optimize your app's performance.| AppsFlyer
Unlock app marketing secrets with curated blog posts, guides, and reports. Discover expert strategies and stay ahead in the mobile app world.| AppsFlyer
One of the driving factors behind a successful mobile app is continuously optimizing the end-to-end performance. Find out more inside.| AppsFlyer
Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.| AppsFlyer
Learn how to write an app description to attract users & increase app discoverability. Win users with our best practices for this ASO hidden asset.| AppsFlyer
Do you want your app to stand out? You have to master the art of optimizing your mobile app launch. Follow our steps to make this goal achievable.| AppsFlyer
Find out how your mobile app campaigns are performing compared to your competitors with the industry's most comprehensive benchmarking data.| AppsFlyer
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
What is an app icon, and why is it important? Check the best practices to follow & the design specifications for Apple app store & Google play store.| AppsFlyer
Our blog offers a wide range of unique information and insights about the mobile marketing world to make you a better mobile marketer!| AppsFlyer
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.| AppsFlyer
Looking for the most effective ways to promote your app? Read some of the best marketing tactics you should try that will take you to the next level.| AppsFlyer
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
Optimize towards profitability with confidence by measuring your bottom line with a unified view of campaign cost and attributed revenue.| AppsFlyer
AppsFlyer Incrementality makes it easy to get accurate, unbiased insights into the true value of your marketing outcomes. Find out how inside.| AppsFlyer
Create precise and flexible audience segmentation with AppsFlyer Audiences tool to provide your users relevant, engaging conversations.| AppsFlyer
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.| AppsFlyer
Read our app store screenshots best practices, insights and trends for your visual, videos, and icon assets to drive more downloads for your app.| AppsFlyer
Interested in AppsFlyer? Get started free and find out how our platform gives you the tools you need to understand your data and make better choices.| AppsFlyer
Uncover everything you need to know about mobile marketing with our collection of original articles, videos, podcasts, and more.| AppsFlyer
Explore our collection of original content on mobile fraud covering industry trends, expert insights, and practical tips| AppsFlyer
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.| AppsFlyer
Interested in AppsFlyer? Get started free and find out how our platform gives you the tools you need to understand your data and make better choices.| AppsFlyer
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
AppsFlyer attribution allows you to see which marketing campaigns bring the best customers across every channel, platform, and device.| AppsFlyer
Learn how AppsFlyer marketing analytics tools simplify complex data and give you campaign performance insights for better, faster decisions.| AppsFlyer
AppsFlyer sets the standard for mobile ad fraud prevention and detection. Make sure you stay ahead of every threat, before, during, and after install.| AppsFlyer
Ensure a smooth user experience and get accurate attribution data for your mobile app campaigns with AppsFlyer’s deep linking tools.| AppsFlyer
Uncover everything you need to know about mobile marketing tips and strategies with our collection of original articles, videos, podcasts, and more.| AppsFlyer
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.| AppsFlyer
Uncover all you need to know about mobile measurement and analytics with our collection of original articles, videos, podcasts, and more.| AppsFlyer
Interested in AppsFlyer? Get a demo! This is your chance to see how AppsFlyer will empower you to make better marketing decisions.| AppsFlyer
In this blog we will uncover the differences (and similarities) between the two metrics and explain when and why to use both ROI and ROAS.| AppsFlyer
In order for your app to standout and succeed in the highly competitive app industry you need to use the best app growth strategy and tactics.| AppsFlyer
Our content library offers you all the resources you need to know to become a better marketer: guides, reports, data studies, and more.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer
AppsFlyer data reveals increased opt-in rates, a surge in ad spend, and a rise in non-organic installs three years post Apples ATT.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
How much does your app really worth? Read about the different app pricing strategies & approaches when choosing the right monetization model.| AppsFlyer
Learn how AppsFlyer provides you the accurate cross-measurement you need to unlock the full potential of the skyrocketing CTV & OTT market.| AppsFlyer
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