Jason Falls winds down 2023 with a "State of the Industry" reflection The post What’s Wrong With Influencer Marketing and What We Can Change in 2024 appeared first on Jason Falls.| Jason Falls
When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses. Some people say they think of an ad agency only that only focuses on influencers. Others say a […] The post Differentiating Between Influencer Agencies, Consultants and Services appeared first on Jason Falls.| Jason Falls
Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration of how brands can apply influence in all its shapes and forms, to aide it their marketing, you’re spot-on. But if you […] The post Why Can’t We All Just Get To The Point? appeared first on Jason Falls.| Jason Falls
The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in hearing something, and actually listening with the intent of understanding. So we on the agency or brand side of things may run into a content creator we […] The post The Man and Method Building Content Creators into Media Properties appeared first on Jason Falls.| Jason Falls
There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show. If you want to read the full report for yourself, […] The post Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs appeared first on Jason Falls.| Jason Falls
Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live […] The post Is Talent Management About Managing Talent, or Content? appeared first on Jason Falls.| Jason Falls
Marketing automation is not only for big, B2B companies. Adam Tuttle from ActiveCampaign explains it for creators on Winfluence.| Jason Falls
Jason Falls sits down with Emilee Helm, the head of influencers at Gamesight, to dive deep into the world of gaming.| Jason Falls
Jessy Grossman of Women in Influencer Marketing visits Winfluence to talk about the need for talent management to evolve.| Jason Falls
The Bob & Sheri Show has survived radio consolidation, the emergence of podcasting, consumer shifts to social media and more.| Jason Falls
Meg Casebolt took a 100 day span free from social media and it did not adversely affect her business. Can the same be said for influencers?| Jason Falls
Tagger has been acquired by Sprout Social. Tagger CEO Pete Kennedy joins Winfluence to talk about the move's implications.| Jason Falls